15/04/2026
£38K in new business. Almost entirely from email
I had a client come to me convinced that email was dead. 📧
They'd tried it. Got almost nothing back. Moved on to ads, LinkedIn, cold calling — you name it.
So when I suggested we go back to email, they looked at me like I had two heads. 😅
3 months later—£38K in new business. Almost entirely from email.
No big ad spend. No viral post. No magic trick.
Just a better approach.
Here's the honest truth about email marketing in 2026:
The channel isn't the problem. The way most people use it is.
Most businesses treat email like a loudspeaker — blast the same message to thousands of people and hope something sticks. It doesn't. People can smell a mass email from a mile away, and they delete it without thinking twice.
The businesses that are actually winning with email right now? They've flipped the script completely.
They send fewer emails — but to the right people.
They write like a human — not a marketing template.
They follow up—because most deals die in the silence after the first email.
And they're using AI to make all of this smarter, not just faster.
That last part is important. ☝️
A lot of people have started using AI to send MORE emails. More volume, more automation, more noise.
The smart ones are using AI to send BETTER emails. To research prospects properly. To personalise without sounding robotic. To handle the timing and sequencing so nothing falls through the cracks.
The result? Emails that actually get replies. Replies that turn into conversations. Conversations that turn into clients.
Here's the simple framework we used:
✅ Used AI to build and segment the list properly
✅ Used AI to research each prospect before writing a single word
✅ Wrote the emails ourselves — real, human, direct
✅ Automated the follow-up sequences
✅ Kept real people in every actual conversation
That's it. Nothing complicated. Just consistent and intentional.
If your email outreach isn't working right now — before you give up on the channel, ask yourself one question:
"Am I trying to deserve a reply—or just trying to get one?"
That question changes everything.
I help B2B businesses turn outreach into a consistent pipeline. If you're struggling with this and want to know what's actually working right now, drop a comment or send me a message. Happy to help. 👇