The Talespinners

The Talespinners Spinning tales is living life. For with nothing to express, we’d be pretty much, erm… d-e-a-d.

Here’s what you don’t know! Most of the real work happens long before a client sees the first draft.Clients see the fina...
16/12/2025

Here’s what you don’t know! Most of the real work happens long before a client sees the first draft.

Clients see the final design, the campaign, the copy, and the results.

They do not see the research, the strategy calls, the dropped ideas, or the quiet problem-solving behind it.
They do not see the details checked, the internal reviews, or how many ideas fail before one strong idea survives.

And that hidden work is what often makes the final work look simple. And there are a few things that make this work even better.
→ Early context from clients.
→ Clear thinking shared by agencies.
→ Timelines that are honest and achievable.
→ Short check-ins that remove assumptions.

When clients understand the process, trust grows. When agencies communicate openly, partnerships become stronger.

Tone-of-voice feels like a “nice-to-have”.But inconsistent tone comes with a hidden cost — it quietly erodes trust.When ...
11/12/2025

Tone-of-voice feels like a “nice-to-have”.
But inconsistent tone comes with a hidden cost — it quietly erodes trust.

When your brand sounds different in every touchpoint, people don’t know who they’re talking to. And if they are unsure… they disengage.

Here is a short breakdown on why tone consistency matters more than most brands realise — and how to make your voice feel recognisable wherever people meet you.

We have learnt something after years of working with creative teams. Urgent culture kills creativity. 🔄When everything b...
09/12/2025

We have learnt something after years of working with creative teams. Urgent culture kills creativity. 🔄

When everything becomes “ASAP”, ideas shrink. The team moves fast but thinks less. You get quick work, not the best work. And in the end, both sides feel the gap.

Creativity needs breathing room. Time to explore and think clearly. When everything feels urgent, that space is constrained. Yes, deadlines matter, but forced urgency often pushes the team into delivery mode instead of idea mode.

So, what helps?
→ Clear timelines from clients
→ Early communication from agencies
→ Planning instead of reacting
→ A small buffer for review

Remember, good ideas do not necessarily come from panic.⏳💡

Your ads are not always failing because of creatives or budgets. Sometimes, it is because you are targeting the wrong pe...
04/12/2025

Your ads are not always failing because of creatives or budgets. Sometimes, it is because you are targeting the wrong people — without even realising it.

Do you ever get tired of making decisions?I feel like my brain is always open in too many tabs — strategy, clients, hiri...
02/12/2025

Do you ever get tired of making decisions?
I feel like my brain is always open in too many tabs — strategy, clients, hiring, content, numbers, taxes, everything. Every choice feels like a mission in itself. And on some days, even deciding lunch feels like a full blown task.

Decision fatigue is real. And it is notoriously sneaky. It just makes you delay, doubt, or say “whatever” when it matters most.

What has helped me is reducing daily decisions that do not need creative energy. I just delegate the “when” and “how” of smaller things. It keeps my focus fresh for the big ones.

The goal is not to automate your life, it is to preserve clarity for what truly needs you.
Because being productive does not mean making every decision — it means making the right ones with a clear mind.

✍️ Millie Khanna | Master Talespinner

Most brand messaging does not fail because it is wrong.It fails because it is unclear, unfocused, or trying to please ev...
27/11/2025

Most brand messaging does not fail because it is wrong.
It fails because it is unclear, unfocused, or trying to please everyone.

People do not remember “everything you do”.
They remember one thing you stand for.

We put together a short breakdown on why brand messaging often misses the mark — and how you can build a message that actually lands with the people who matter.

We have realised something after working with many brands. Long-term partnerships always win 🤝Sure, a short project can ...
25/11/2025

We have realised something after working with many brands. Long-term partnerships always win 🤝

Sure, a short project can deliver results. But a long-term relationship delivers growth. When an agency works with a client for months or years, everything improves. The understanding. The speed. The creative flow. The trust.

You do not waste time relearning the brand. You build on what is working. You refine what is not working. You create momentum. And momentum is what drives real outcomes.

For clients, it means a partner who thinks ahead and acts as an extension of your team. For agencies, it means space to do deeper work and deliver bigger impact.

Strong results come from long-term commitment and shared direction 🚀

Email never really went away.But it has quietly become the strongest retention channel again — and most of us have not n...
20/11/2025

Email never really went away.
But it has quietly become the strongest retention channel again — and most of us have not noticed.

While everyone is chasing reach on social, email is doing what it is always done best: building consistent, predictable connection.
Not loud. Not flashy. Just reliable.

We have put together a short breakdown on why email is winning again, and how brands can use it to strengthen the relationship between “first purchase” and “repeat purchase”.

And if you want help shaping your email strategy, we are always here.

We have seen SEO evolve many times, but this time the change feels like one of the most significant shifts. 🔄The old gam...
18/11/2025

We have seen SEO evolve many times, but this time the change feels like one of the most significant shifts. 🔄

The old game was about backlinks. Get as many as possible. Climb the rankings. Simple. 🔗
But that’s no longer enough. Generative engines don’t work like that. They don’t follow link trails. They read context. 🧠

That means relevance now beats backlinks. A single mention in the right industry conversation can outweigh dozens of generic backlinks. 🎯

For marketers, the challenge is clear: stop chasing numbers, start showing up in the right spaces. Know your playground. Be present where your audience is having real conversations. 👥💬

The positioning that helps humans understand your value is the same positioning that helps AI cite you with confidence. 🤝✨

We may have grown up, but it’s the child within us that keeps us curious, creative, and full of wonder. Here’s to our in...
14/11/2025

We may have grown up, but it’s the child within us that keeps us curious, creative, and full of wonder. Here’s to our inner child. Happy Children’s Day! 🌹😊

Everyone tracks clicks and conversions. But almost no one tracks what happens between them and that is where most market...
13/11/2025

Everyone tracks clicks and conversions. But almost no one tracks what happens between them and that is where most marketing money dies.
Here’s what most of us miss. 👇

We have seen one thing make or break a project…the client BRIEF 📝A strong brief gives clarity. It tells us the goal, the...
11/11/2025

We have seen one thing make or break a project…the client BRIEF 📝

A strong brief gives clarity. It tells us the goal, the audience, and the message. It keeps everyone aligned. With it, the project (be it the website or SMM) runs smoother and results are sharper.

Whereas a weak brief does the opposite. It creates confusion. The team works hard but heads in the wrong direction. By the time you realise, it snowballs into something that was not aspired in the first place. And fixing it costs more effort and resources.

The solution? Agencies must ask the right questions. And most importantly, clients need to be clear on their goals. Both parties should work on the brief before the actual project begins. 🤝

The right brief is not a formality. It is the first step towards a strong partnership and the success of the project. 🚀

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