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The Talespinners

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Spinning tales is living life. For with nothing to express, we’d be pretty much, erm… d-e-a-d.

25/09/2025

Most people think of Meta Ads as a way to grab quick attention.
But there is a catch: it’s not just about the “click today”, it’s about the relationship tomorrow.

The real power of Meta Ads lies in how you sequence stories, nurture audiences, and build trust over time.

Here is a short guide to show how you can use Meta’s tools for more than campaigns. You can use them for community-building and momentum.

And if you would like to explore how this applies to your brand, we would be happy to chat.

23/09/2025

We often see businesses get stuck when it comes to creating content.
They don’t struggle with ideas.
They struggle with what to prioritise.

Here’s what we have learnt from client briefings:

✔️ If you run a service-based business, your sharpest tool is your words.
People care more about what you say than the stock photo next to it.
✔️ If you sell a product (think jewellery, fashion), visuals do the talking.
A great image or video will stop the scroll faster than a caption ever will.

It sounds obvious, but many businesses still get it wrong.
They focus on the wrong thing.

So, quick rule of thumb:
🖊️ Services → focus on copy
📸 Products → focus on visuals

Of course, both matter. But knowing where to put the spotlight first can save you hours of work and give you sharper results.

18/09/2025

A website is not just a brochure. It’s where curiosity turns into action.

But here’s the thing: most websites are built for browsing, not for belonging.

With the right design and behavioural thinking, your website can feel less like a static shopfront and more like a space people want to return to.

We have pulled together a few ideas on how websites can move beyond “looking good” and actually create connection.

And if you would like to explore how this could work for your business, we would love to chat.

16/09/2025

“Let’s use blue. We like blue.”

But brand colours are not about liking a shade. It is how they work together.
✔️ Colours live in context – the same blue can feel corporate or playful.
✔️ Contrast creates memory – accents often do the heavy lifting.
✔️ Category conventions matter – don’t blend in with everyone else.
✔️ Test in the real world – screens and print change everything.

It is not about red = passion or green = eco.

It is the colour STORY people remember.

11/09/2025

Most people use LinkedIn for posting updates or networking. But it can also be a powerful way to build a community.

With the right mix of organic and paid tools, you can bring together the exact people who matter to your brand — not just followers, but engaged members who feel connected.

We have put together a short guide to show how LinkedIn’s paid features can help you move beyond “reach” and start building relationships.

If you would like to explore this more deeply for your business, The Talespinners would be glad to help.

09/09/2025

The AI Image Trap: Cost-Effective, But at What Cost?

AI-generated images are fast, affordable and impactful. However, when everyone uses them, everything starts to look the same. Feeds are now flooded with visuals that feel polished but forgettable.

The risk? Your brand blends in instead of standing out.

How to avoid the trap:
✔️ Mix AI with real photography, sketches, or original design
✔️ Use AI conceptually, not just for cheap content
✔️ Build brand-specific codes into your AI visuals
✔️ Embrace imperfection – personality beats polish

AI should be a creative collaborator, not a shortcut. Used wisely, it can elevate your brand story – not dilute it.

05/09/2025

Every day, we learn creativity from our clients, patience from deadlines and problem-solving from last-minute campaigns.

Cheers to everyone who has ever taught us something, knowingly or not. Happy to all the unofficial teachers out there!

04/09/2025

SEO got us here. GEO will take us forward.

Generative Engine Optimisation (GEO) is a buzzword. It also the present/future of visibility in AI search.

→ SEO helps you rank on Google.
→ GEO gets your brand included in AI answers (Google SGE, Bing Copilot, ChatGPT).

What works for GEO:
✔️ Authoritative, in-depth content
✔️ First-hand insights & expert voices
✔️ Schema & structured data
✔️ Consistent brand signals across the web
✔️ Snippet & FAQ optimisation

SEO is NOT dead. It is the foundation. GEO is the next layer.

At The Talespinners, we are helping brands make this shift step by step.

Ready to show up in the AI search future? Let’s talk.

02/09/2025

If you have been in marketing a while, you will get this.

I have spent years running campaigns, fixing funnels, keeping clients happy. But here’s the big lesson: doing great work is not enough. To grow, you have to show you are THE expert.

That means thought leadership. Not loud “hot takes”, but being useful, trusted, and consistent.
What works:
✔️ Share data
✔️ Involve experts
✔️ Tell real stories

The brands publishing consistently, with insight and clarity, are the ones getting into bigger rooms.

It takes time and intention. But the payoff? People start trusting you before they even meet you. You attract better-fit clients. You stop chasing leads and start being chosen.

Be the one who leads. Not just delivers.

✍ Millie Khanna : Master Talespinner

28/08/2025

Performance marketing works wonders. ONLY if done right.

Avoid these common mistakes:
❌ No audience research
❌ Weak creative
❌ Skipping A/B testing
❌ Unrealistic KPIs
❌ Poor landing page
❌ Not tracking & optimising

Get these right, and your campaigns will start to deliver.

26/08/2025

Looks Great, Feels Off… Here’s Why

Brands often invest in strategy, media, and creative. Yet, they miss one crucial element: how the message feels.

🔹 Tata Nano was a smart idea, but branding it as “cheap” killed the aspiration.
🔹 KENT’s pandemic ad aimed to show hygiene, but instead felt insensitive. (The ad implied that home-cooked food by domestic workers was unsafe and using the bread maker was hygienic.)

Every word, visual, and symbol carries meaning. If you don’t consider how people will feel from the start, campaigns can backfire.

We should ask this early: How will it land? When what you say, how you say it, and how it looks align, brands connect more deeply.

21/08/2025

Struggling with Google Ads? You’re not alone! Many businesses burn money on ads without seeing real results. Here’s why:

- Poor keyword strategy: Targeting the wrong audience leads to wasted spend.
- Weak ad copy: If your ads don’t grab attention, they won’t convert.
- Ineffective bidding: Overspending or underbidding can limit reach and ROI.
- No proper tracking: Without data, you’re flying blind.
- Ignoring A/B testing: What works today might not work tomorrow.

Experts ensure:

- Strategic keyword research for maximum reach.
- High-converting ad copy that drives clicks.
- Smart bidding strategies to optimise your budget.
- Proper tracking and analytics to measure results.
- Continuous testing and refinement to improve performance.

Don’t let Google Ads be a guessing game. Contact The Talespinners today and let’s turn clicks into conversions :)

Address

The Talespinners, E-188, Block E, Kalkaji
Delhi
110019

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Website

http://www.thetalespinners.com/

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