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The Talespinners

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The Talespinners

Spinning tales is living life. For with nothing to express, we’d be pretty much, erm… d-e-a-d.

12/08/2025

Have you noticed how Gen Z is reshaping LinkedIn? It has become the place where the youngest professionals in the room build their careers from the ground up.

Over the last couple of years, digital natives who grew up on TikTok’s rapid-fire creativity and Instagram’s visual storytelling, have arrived on LinkedIn with a clear sense of purpose. They are not here to collect connections like trophies, they are here to learn, to share, and to forge genuine relationships that will define their careers.

What’s struck us most is their hunger for authenticity. They want more than polished corporate speak. Honest conversations about day-to-day challenges, triumphs and even setbacks. They are voracious learners who dive into LinkedIn Learning courses, ask thoughtful questions in the comments, and actively seek out companies whose values align with their own.

All of this presents a golden opportunity for businesses, but only if you meet them where they are, crafting stories that feel personal, offering value with every post, and inviting them into a genuine dialogue rather than broadcasting at them.

Gen Z is already writing the next chapter of work culture. Are you ready to turn the page with them?

07/08/2025

Want to boost your website’s SEO? YouTube just might be your secret weapon.

Here’s how YouTube can supercharge your search rankings:

- Google Loves Videos: YouTube videos appear in search results, increasing your chances of visibility.
- Increased Dwell Time: Engaging videos keep users on your page longer, signalling value to search engines.
- High Authority Links: YouTube is a trusted domain, and linking it to your website strengthens your authority.
- Keyword Optimization: Titles, descriptions, and transcripts help rank your content higher in searches.
- Shareability: Videos are easily shared across platforms, driving more traffic to your site.

Want to make YouTube work for your SEO? Let The Talespinners handle the strategy! DM us today.

05/08/2025

Meet the Master Talespinner: Millie Khanna
Founder, The Talespinners | 20+ years of strategic storytelling

Every brand needs a story. And every story needs a voice. Ours is Millie.

Millie is not just a marketer. She is a storyteller. She has built brands, revived agencies, and helped businesses grow from scratch—all through the power of story.

She founded The Talespinners in 2014. Before that, she turned around OMLogic after a founder split. She grew the team from 7 to 67 people. Revenues rose by 200% year after year. Under her leadership, the agency won accounts like HBO, Lufthansa (NRI), Oriflame, and a major political party in India.

Millie has helped over 30 brands find their voice. She has told their stories across digital, social, and traditional media. She launched Facebook Developer Circles in India. She built campaigns for Luxor, Parker, Pilot pens and Worlds Window Group. Her work is creative, clear, and always focused on results.

She led the digital campaign for the 2014 Lok Sabha elections. She trained thousands of volunteers in digital storytelling and strategy.

Her experience covers many forms. From ad films for Microsoft and Dabur, to feature films and sound-and-light shows at historic monuments. Whatever the platform, her goal stays the same — stories that create IMPACT.

→ 24 years across film, advertising, digital and social media
→ Goldman Sachs 10,000 Women Scholar
→ CEO coaching by SEOmom Gillian Muessig (Seattle)
→ Speaker at global marketing events (from Helsinki to Brno)

At The Talespinners, Millie leads strategy, creative, sales and delivery. She understands business, not just branding. And she uses storytelling to bring it all together.

If you know Millie, you already know what she brings. If you don’t, now is your chance.

31/07/2025

Facebook Ads That Actually Work

Running ads but not getting results? Here are some expert tips to make your Facebook Ads drive real business growth.

- Choose the right objective: Facebook gives you multiple ad objectives, from brand awareness to conversions. Picking the right one ensures your ad is shown to the right people with the right intent.

- Smart Targeting: Instead of guessing, use Facebook’s powerful audience tools. Custom Audiences help retarget past visitors, while Lookalike Audiences find new potential customers based on your best-performing ones.

- The 'Creative' Matters: Your ad competes with memes, reels, and endless scrolling. Make it eye-catching. Use high-quality visuals, a clear message, and a strong call-to-action to grab attention in seconds.

- Test & Optimise: Never settle for one version of an ad. A/B test different creatives, copy, and audiences. Keep an eye on performance metrics and tweak accordingly. Small changes can make a big impact.

- Track & Measure Results: Install Facebook Pixel to track conversions and use UTM links to see exactly where your leads are coming from. Data-driven decisions = better results!

Want high-performing ads for your business? Let’s craft a winning strategy together. DM us today!

29/07/2025

As digital marketers, we often marvel at Finland's approach to media literacy. Since 2013, they've embedded critical thinking into their education system, teaching students to discern online hoaxes and question content sources. This initiative has led Finland to consistently top the European Media Literacy Index, showcasing the power of informed citizenship.

Contrast this with recent events in India. During the 2025 India-Pakistan conflict, misinformation surged. News channels on both sides churned out sensational claims, viral WhatsApp forwards whispered baseless rumours, and truth drowned in a sea of mis-, dis- and mal- information.

Prime-time anchors peddled unverified “intel,” WhatsApp clips stoked fear, and social media mobs demanded action before facts were checked. It was chaotic and spurred unnecessary panic among people.

The World Economic Forum has highlighted India's vulnerability to misinformation. This calls for media literacy in our education system. We must embed critical thinking into our DNA: start in primary schools, train teachers to challenge sources, host community “verification hackathons” and partner with libraries to demystify digital tools. It's only by fostering critical thinking from a young age, that we can teach our kids to navigate any media responsibly.

24/07/2025

Boost Your Business on LinkedIn – The Smart Way

Want to turn LinkedIn into your business growth engine? It’s more than just a networking platform, it’s your chance to build credibility, attract leads, and make valuable connections. Here’s how you can make the most of it:

- Optimize your profile: A clear headline, a compelling ‘About’ section, and a professional display picture work wonders

- Create value-driven content: Share insights, industry updates, and personal experiences to engage your audience.

- Engage with your network: Meaningful comments and conversations go a long way in building relationships.

- Use LinkedIn features in a smart way: Make the most of LinkedIn articles, polls, and newsletters to showcase your expertise.

- Consistency is key: Post regularly and stay active to keep your brand top-of-mind.

LinkedIn is all about connection, not just promotion. Need help taking your LinkedIn strategy to the next level? Let’s work together! Contact The Talespinners today to grow your business on LinkedIn.

22/07/2025

Have you noticed how YouTube in India has quietly transitioned from a video-sharing site into a full-blown newsstand? A recent Kantar study found that a staggering 93 per cent of Indian-language digital news consumers now turn to YouTube for their daily updates, outranking social media, chat apps and even publisher websites.

What’s driving this shift? For starters, YouTube speaks the country’s many tongues. Whether you are watching the latest state-level headlines in Bengali or international affairs in Malayalam, there is a channel catering to you. Add bite-sized explainers, live streams and on-demand deep dives, and you have a one-stop destination for curious minds.

But it is more than just language. YouTube’s recommendation engine surfaces what matters to each viewer, crime stories, education trends or sports highlights, so no two feeds look the same. And with over 448 million active users, it is clear that Indians of all ages are valuing video as their preferred mode of learning and discovery.

For businesses, this presents an extraordinary opportunity. Instead of repurposing written press releases, how about creating engaging video shorts in regional languages? By meeting audiences where they already are, on YouTube, you can build trust, spark conversations and position your brand as a reliable source of insight.

After all, in a market as diverse as India, speaking in someone’s language is not just polite, it is powerful.

17/07/2025

Integrated Marketing: The Secret to a Seamless Brand Experience

In today's digital jungle, customers interact with brands across multiple platforms; social media, websites, emails, ads, and even offline touchpoints. But are all these channels working together? That’s where Integrated Marketing comes in!

It’s the art of creating a consistent, cohesive brand experience across all marketing channels. From messaging and visuals to customer interactions, everything should work in harmony to boost engagement and drive results.

How can a digital marketing agency help?

- Develop a tailored strategy that aligns all your marketing efforts.
- Ensure consistent messaging & branding across platforms.
- Leverage data-driven insights for better customer targeting.
- Save you time and effort with expert ex*****on.

Struggling to connect the dots in your marketing? Contact us today to build an integrated marketing strategy that works.

15/07/2025

Instagram: A New SEO Tool

A couple of days ago, Instagram officially opened the doors to Google. Public posts and reels from professional accounts can now be indexed and shown in search engine results. This is GREAT news!

Now the platform’s role is no longer limited to follower engagement. The thought through captions, relevant keywords, and even location tags are not limited to Instagram anymore. These could now help you rank on Google.

Like a blog or website, your Instagram content is now one more SEO asset. A tool to get discovered by people searching online, even if they are not on Instagram. This has broadened your audience :)

Our take? This is a golden opportunity for brands to align social media content with their broader SEO strategy. It is time to be more intentional with your words on Instagram.

What to do? – Start adding relevant keywords into your captions. If you have an eco-friendly stationery business in Delhi then you can start adding the keyword “eco friendly stationery in Delhi” or “eco friendly stationery for corporate gifts”.

Of course, your keyword research has to be in place before you integrate them in your content on several platforms. You need to understand what your audience is actually searching for, and then apply those insights consistently across your content on all platforms.

And yes, if this feels overwhelming, that is where The Talespinners come in. Helping businesses turn social into strategy is what we do best.

Want to make the most of this update? Let’s chat.

10/07/2025

First Impressions Matter – Make Yours Count!

A well-crafted presentation is more than just slides, it’s a story that captivates, informs, and persuades. Whether pitching to investors, closing a deal, or presenting a report, a strong PPT can make all the difference.

Honestly, designing an engaging and professional presentation takes time, effort, and expertise.
- Clear & impactful messaging
- Visually stunning & on-brand design
- Engaging, one which flows
- Time saving, hassle-free

Let the experts handle your presentations while you focus on what matters most. Contact us to make a lasting impression!

08/07/2025

We have come across some common misconceptions about Digital or Social Media Marketing Managers. Let’s clear them up.

A Marketing Manager is not supposed to do everything and if you are expecting that, you will burn them out before the first campaign goes live.

Here is what Digital or Social Media Manager should NOT do:

- NOT design every graphic, but brief the designer, give clear direction, and make sure everything aligns with the brand.

- NOT write every blog post at midnight, but shape the content plan, set the tone, and work with copywriters to deliver it.

- NOT jump on live chat to answer support tickets, but look at customer feedback to improve the journey.

- NOT code your website, but manage the developers and make sure the user experience hits the mark.

What we do is develop strategy, keep everything aligned with your business goals, manage people and projects, and track performance so things get better over time.

Think of us like architects: they don’t lay every brick, but without them, the house doesn’t get built properly.

At The Talespinners, we are work alongside (I hate using the word 'powering' because its such a cliche) Marketing Managers every day, helping them bring their plans to life with creative, campaigns, content and more. When everyone understands their role, that's when magic happens.

01/07/2025

Industry Unity or a Quiet Cartel?

While working in the ad industry I have seen many trends, tools, and platforms come and go. But what has remained constant for me is the belief that the ad industry always operates on fair competition, smarter thinking, and healthier client relationships. But that seems to be going for a toss.

Recently news about major global ad agencies allegedly colluding on pricing in India broke out. Apparently they were agreeing not to undercut each other, coordinating pitch responses, even influencing broadcasters.

At first glance, it seems fair and reasonable. But when a handful of giants quietly agree not to offer discounts, coordinate pitches, and even pressure broadcasters to avoid working with independent agencies, it is no longer about healthy competition. It is blatant cartelisation!

How it affects the industry:
When the largest players quietly agree on terms, everyone else is forced to play by rules they had no part in writing.
- Clients lose the benefit of competitive pricing and more importantly, fresh thinking.
- Mid-sized, independent agencies (the ones that innovate, push boundaries, and hustle harder) misses out on key opportunities.
- The industry starts focusing on people at the big table rather than ideas and outcomes.

These kinds of malpractices not only hurt businesses but also the industry’s credibility. So,what's the way forward?

Cartels usually do not collapse from the inside. They need to be challenged from the outside.
- Let’s push for greater transparency in pitch processes and pricing standards.
- Let’s support industry bodies that represent all tiers of agencies, not just the dominant few.
- And above all, let’s keep making noise when fairness is sidelined for control.

The market deserves open, honest competition. Our clients deserve choice. And this industry deserves better than WhatsApp pacts in the dark.

What is your take on this? Let me know in the comment section.

Address

The Talespinners, E-188, Block E, Kalkaji
Delhi
110019

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Website

http://www.thetalespinners.com/

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