Indian Broadcasting & Digital Foundation

Indian Broadcasting & Digital Foundation IBDF is the apex body of television broadcasters in India. Set up in 1999, IBDF comprises 400+ channels with nearly 90% of viewership in the country

Wishing you a joyous and prosperous Onam! 🌼✨May the spirit of unity, togetherness, and shared prosperity inspire us to b...
26/08/2026

Wishing you a joyous and prosperous Onam! 🌼✨

May the spirit of unity, togetherness, and shared prosperity inspire us to build a brighter tomorrow, together.

Warm wishes from the Indian Broadcasting & Digital Foundation (IBDF) and Indian Digital Media Industry Foundation (IDMIF).



IBDF thanks MIB for its consultative approach and for having considered the representations made by IBDF and other indus...
24/08/2026

IBDF thanks MIB for its consultative approach and for having considered the representations made by IBDF and other industry stakeholders on the practical and commercial challenges arising from the ad cap framework.

IBDF remains committed to working constructively with the Government to support the sustainable, long-term growth of the broadcasting sector.

Some leaders don't just witness the evolution of an industry; they help shape it.Uday Shankar has been one of the defini...
16/07/2026

Some leaders don't just witness the evolution of an industry; they help shape it.

Uday Shankar has been one of the defining forces behind the transformation of Indian broadcasting and media, championing innovation, storytelling, and a future-ready ecosystem that has elevated India's media industry on the global stage.

On his birthday, IBDF extends its warmest wishes to Uday Shankar, whose vision and leadership continue to inspire the broadcasting fraternity.

The journey of India's media and entertainment industry reflects this truth.Decades of innovation, creativity, and resil...
04/07/2026

The journey of India's media and entertainment industry reflects this truth.

Decades of innovation, creativity, and resilience have helped build one of the world's most dynamic media ecosystems.

As technology evolves and audiences become more diverse, the commitment to quality storytelling and responsible growth continues to drive the industry forward.

Progress is never instant, but it is always worth pursuing.

We often associate progress with visible milestones.New launches.New technologies.New records.But some of the most impor...
03/07/2026

We often associate progress with visible milestones.

New launches.

New technologies.

New records.

But some of the most important progress happens quietly.

In stronger frameworks.

In better coordination.

In improved standards.

In deeper collaboration.

Those changes may not generate headlines.

But they create the conditions that allow industries to thrive over time.

And that makes them just as important.

Scale is impressive.But scale without trust has limits.Scale without standards creates friction.Scale without accountabi...
02/07/2026

Scale is impressive.

But scale without trust has limits.

Scale without standards creates friction.

Scale without accountability creates uncertainty.

The most successful industries understand that growth and responsibility are not competing priorities.

They are complementary ones.

When both evolve together, industries become stronger, more credible, and more sustainable.

That is the foundation of long-term success.

One of the defining characteristics of strong industries is foresight.They don't wait for disruption.They anticipate it....
01/07/2026

One of the defining characteristics of strong industries is foresight.

They don't wait for disruption.

They anticipate it.

They don't wait for change.

They prepare for it.

Whether it's technology, audience behavior, or new business models, the principle remains the same:

Preparation creates resilience.

And resilience creates long-term growth.

The future belongs to industries that think ahead.

Industries often create a false choice.Old versus new.Traditional versus digital.Established versus emerging.Reality is ...
30/06/2026

Industries often create a false choice.

Old versus new.

Traditional versus digital.

Established versus emerging.

Reality is far more nuanced.

The strongest ecosystems understand that progress isn't about replacing one model with another.

It's about building bridges between them.

India's media landscape is strongest when experience and innovation work together, not against each other.

That balance will define the industry's next chapter.

The industry spends significant time discussing what audiences want today.A more interesting question might be:What will...
29/06/2026

The industry spends significant time discussing what audiences want today.

A more interesting question might be:

What will they expect tomorrow?

History suggests expectations only move in one direction.

Higher.

Audiences will continue expecting:

Better experiences

Greater accessibility

More personalization

Higher quality

Greater trust

Preparing for that future requires continuous evolution today.

The organizations that anticipate change will always be better positioned than those that simply react to it.

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