19/09/2025
A café revolution of sorts is trying hard to shake off Noida’s utilitarian past in favour of curated cool. On social media, the transformation looks complete. In reality, it feels hollow at the core.
Aesthetics alone does not build lasting customer loyalty. The hospitality and F&B business demands quality, consistency, safety, and a genuine service mindset.
A deep dive into Noida’s growing café culture where style often outpaces substance, and the experience feels more hustle than heart.
Read the full story here: https://licencetodrive.in/2025/09/curated-cool-with-a-hollow-heart-noidas-emerging-cafe-culture.html
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