06/04/2022
TULA MHCC started Day 2 of the three-day annual workshop on 24th March 2022, from 2 pm onwards. The session was started by Ms. Gargi Singh, editorial head of TULA MHCC. She welcomed the guest speaker for the first session Prof. Isheeta and Dr. Vinayak Jhamb. Maria Lateef, the president of TULA MHCC facilitated Prof. Isheeta Rutabhasini and Ms. Preet, the vice-president of TULA MHCC facilitated Dr. Vinayak Jhamb. Prof. Dr. Jayashree Pillai, the convenor of TULA MHCC welcomed the guest speakers. Ms. Preet formally introduced the speakers for the session. The session was titled ‘With Great power comes great responsibility; analysis of celebrity endorsement, their legality and ethical concerns in India.’ Prof. Isheeta started the session by explaining the position of influencers and celebrities as demi-gods in our society.
The speakers talked about the definitions of a celebrity, an influencer and an endorser, and said there is no legal definition of the term celebrity, the only legal term is a person of influence. They talked about They also explained various acts like the Personality rights and copyrights Act, different clauses of the Consumer right protection act 2019, dealing with responsibilities of an endorser and the penalties with contemporary examples of cases like Nikhil Jain vs Emami. The case was about the claim made by the product to increase fairness in 3 weeks, when Nikhil Jain did not see any increase, he moved to the court, Shah Rukh Khan was the endorser of the brand and according to the consumer protection act 1986, he held no responsibility. Another example they explained was Shivaji Rao Gaikwad vs Varsha production. When a movie production copied the style of Shivaji Rao Gaikwad (commonly known as RajniKant), without his permission. The court protected his antics and names. The speakers talked about how everyone is being stalked, talked and watched everywhere. They proceeded by giving legal definitions of endorsement in section2(18) of COPRA 2019.
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