04/08/2017
We are pleased to announce the arrival of the second edition of "E-Marketing" for B.Com(Hons) 2nd year as prescribed by University of Delhi under the CBCS framework.This revised edition comprehensively covers the prescribed syllabus of University of Delhi and focuses on imparting a detailed understanding of the concept, understanding and tools of E-Marketing to its readers. The book has been revised to include:
• Detailed discussion of the segmentation, targeting and position process
• Addition of the modern 8 P's Marketing Mix model
• Incorporation of the new 10 Cs E-Marketing Mix model
• Complete revision of chapter 4: Online Consumer Behaviour
• Inclusion of Communities in Social media marketing
• Questions based on real-life situations that challenge the readers to apply the concepts
• More examples to understand key concepts and applications of the topic
• Further illustrations to help the students visualise the concepts and processes
• Solved past year question paper of E-Marketing, II year, B.Com (Hons), University of Delhi
• Sample Papers for better understanding and self evaluation
The book can be purchased for all booksellers across Delhi and can be purchased online at your convenience of your doorstep!
We are pleased to announce the arrival of the second edition of "E-Marketing" for B.Com(Hons) 2nd year as prescribed by University of Delhi under the CBCS framework.This revised edition comprehensively covers the prescribed syllabus of University of Delhi and focuses on imparting a detailed understanding of the concept, understanding and tools of E-Marketing to its readers. The book has been revised to include:
• Detailed discussion of the segmentation, targeting and position process
• Addition of the modern 8 P's Marketing Mix model
• Incorporation of the new 10 Cs E-Marketing Mix model
• Complete revision of chapter 4: Online Consumer Behaviour
• Inclusion of Communities in Social media marketing
• Questions based on real-life situations that challenge the readers to apply the concepts
• More examples to understand key concepts and applications of the topic
• Further illustrations to help the students visualise the concepts and processes
• Solved past year question paper of E-Marketing, II year, B.Com (Hons), University of Delhi
• Sample Papers for better understanding and self evaluation
The book can be purchased for all booksellers across Delhi and can be purchased online at your convenience of your doorstep!