Jitendra Kumar Mahto

03/09/2025

The Art of Social Selling: Turning Comments into Conversations
A few months ago, a simple comment changed everything.
I had just shared a post about emerging B2B lead generation trends. It wasn’t my “best” post. No viral hooks. No fancy graphics. Just insights I believed in.
Then came a comment from a CMO of a mid-sized SaaS company:
“Interesting take. We’ve been struggling with this—how do you suggest we start?”
That was the opening to a $40,000 deal.
Not because of the comment itself, but because of what happened next.
Instead of firing off a templated reply or jumping straight to a pitch, I took a different approach.
I replied thoughtfully. I asked about their pain points. I listened.
Soon, we moved from comments to DMs, from DMs to a discovery call, and from that call to a signed contract.
And here’s the truth:
Social selling isn’t about likes, impressions, or follower counts.
It’s about conversations.
Every comment is a door.
Every “like” is a clue.
Every post you share is a chance to attract someone who’s quietly searching for what you offer.
Here’s how to turn comments into meaningful conversations:
Acknowledge Quickly – A thoughtful reply shows you’re paying attention.
Ask Open Questions – Start a dialogue, not a monologue.
Move with Intent – When trust is built, invite them to connect or continue the conversation privately.
Offer Value, Not Pitches – Lead with insights; the sales will follow.
The next time someone comments on your post, see it for what it truly is: an opportunity.
Because in 2025, the brands that win are the ones that know how to sell… by not “selling” at all.

01/09/2025

Why 2025 is the Year of Multi-Channel B2B Prospecting
Last year, I spoke to a sales director who had been running the same prospecting playbook for nearly a decade: email campaigns, cold calls, and the occasional LinkedIn message.
It used to work like magic—until it didn’t.
Her team’s response rates had dropped to single digits. Deals were stalling. Competitors seemed to be everywhere, while her messages got buried in overflowing inboxes.
The problem wasn’t her team’s effort. It was the environment. Buyers had moved on.
In 2025, decision-makers don’t live in one channel anymore. They’re reading newsletters, attending niche community events, scrolling LinkedIn between meetings, and tuning into podcasts during their commute. A single channel isn’t enough to capture their attention—much less their trust.
That’s where multi-channel prospecting changes the game.
Instead of chasing prospects through one door, it’s about showing up consistently—through multiple doors—until you’re not just another pitch, but a familiar voice in their buying journey.
Here’s what sets top-performing teams apart this year:
They layer their outreach: a personalized video on LinkedIn, a thoughtful follow-up email, and a timely phone call.
They leverage AI to scale personalization across multiple channels without losing authenticity.
They analyze data to see which touchpoints drive conversations—and refine their playbooks in real time.
The sales director I spoke to? She rebuilt her team’s approach around multi-channel strategies. Within six months, pipeline velocity doubled, and opportunities were opening up in markets they’d struggled to enter for years.
2025 is the year of multi-channel prospecting because buyers no longer reward noise—they reward presence, value, and persistence.
If you’re still relying on one channel, you’re playing last year’s game. This year is about meeting buyers where they already are, and showing up smarter, faster, and more human than ever.

22/08/2025

20/08/2025

30 days. 120 qualified leads. One powerful lead magnet.
When we started this experiment, we weren’t chasing vanity metrics. We wanted to answer a tougher question: How can we generate consistent, qualified B2B leads without relying solely on ads or cold outreach?
The solution didn’t come from guesswork.
We began by talking to our audience, listening to their challenges, and identifying one pain point that kept surfacing. Instead of creating another generic eBook or checklist, we built a resource that gave immediate value—a tool they could apply the same day.
Here’s what happened next:
The landing page conversion rate exceeded expectations.
Engagement was genuine—people weren’t just downloading, they were reaching out.
Within 30 days, we had 120 qualified leads ready for meaningful conversations.
The lesson is simple: a lead magnet isn’t about giving something away for free. It’s about delivering such focused value that your prospects choose to stay connected with you.
If you’re looking to generate leads that convert, start with one question:
“What can I give my audience today that solves a real problem for them tomorrow?”
That’s where your best lead magnet will be found.

08/08/2025

The best B2B sales funnels don’t just convert — they connect.
They guide, educate, and build trust.
No pressure tactics. No pitch overload.
Just real conversations that lead to real results.
Save this if your funnel needs a re-think.

07/08/2025

Two years ago, I was sitting across the table from a SaaS founder who looked frustrated.
Their product was strong. Their pitch was tight. Yet, leads were slipping through like water in cupped hands.

When I asked how their sales funnel was structured, the answer was vague:
“We run ads, drive traffic to a landing page, and hope for conversions.”

That’s where most B2B funnels fail — they rely on hope instead of system.

So we reimagined their funnel. Not as a one-size-fits-all flow, but as a journey tailored to how real decision-makers buy.

Here’s what that winning B2B sales funnel looked like:

1. Awareness: The Spark
Instead of shouting features, we told stories.
→ LinkedIn posts that addressed industry pain points
→ Short, insight-driven videos from the founder
→ A lead magnet that gave immediate value, not just gated fluff

2. Consideration: The Conversation
Once they were interested, we didn't hard-sell — we educated.
→ Case studies with real numbers
→ A comparison sheet that answered “why us?” before they had to ask
→ Personalized emails that spoke to their unique role and industry

3. Decision: The Close (but softer)
Now that trust was built, the CTA wasn’t “Book a Demo” — it was “Let’s solve this together.”
→ Free consultations with actual problem-solving
→ Proposal decks co-created with their inputs
→ A no-pressure follow-up system, focused on timing, not pushing

That founder?
Their close rate tripled in 6 months.
But more importantly, they stopped chasing leads — and started attracting the right ones.

That’s the power of a real B2B sales funnel:
Not a linear path, but a relationship builder.
Not a script, but a conversation.

If your funnel feels like a leaky bucket right now, it might not be the leads — it might be the journey you’re walking them through.

Let’s rethink the funnel.
One stage at a time.
One real conversation at a time.

06/08/2025

Most B2B strategies on LinkedIn aim for attention.
But attention doesn’t build pipeline — trust does.

We tested a different approach:

A profile that speaks directly to buyer pain
Content rooted in real stories, not fluff
DMs that start conversations, not pitches
The result?
43 qualified leads
17 discovery calls
6 SQLs into real pipeline

No gimmicks. Just clarity, consistency, and content that resonates.

Want to turn your content into pipeline?
Start by earning trust, not likes.

06/08/2025

The Ultimate B2B LinkedIn Strategy That Actually Delivers SQLs

Six months ago, we ran an experiment.

The goal?
To generate sales-qualified leads (SQLs) organically using LinkedIn.

No ads. No paid automation tools.
Just strategy, consistency, and clarity.

We started with a hypothesis:

Decision-makers don’t want to be sold to.
They want to feel understood before they engage.
So we flipped the funnel.
Instead of pitching a solution, we designed a journey.

Step 1: We built a profile that sells without sounding like a pitch.

No jargon.
No "Helping companies 10x their ROI" fluff.
We rewrote the headline to speak directly to the problem our audience faces daily.

That change alone improved profile views by 34% in the first 2 weeks.

Step 2: We didn’t post to go viral. We posted to build trust.

Three kinds of content became our pillars:

Founder's Frustration: Real stories from leadership teams dealing with chaos in operations or sales.
Silent Questions: Addressing the doubts no one says aloud in meetings.
Micro-Wins: Sharing outcomes from clients before talking about features or benefits.
One post about a CEO who spent 3 weeks trying to extract data from a broken CRM got us 11 inbound DMs — 4 of them turned into discovery calls.

Step 3: We treated the inbox like a handshake, not a pitch deck.

No "Hi, I help B2B companies scale."
Instead, we started conversations with genuine comments on their work — a campaign they ran, a podcast they appeared on, or a shift in their team.

We asked questions. Not for sales. For context.

Because context opens more doors than cold messages ever will.

The Results After 90 Days:

43 qualified leads
17 discovery calls
6 SQLs that converted into pipeline revenue
No lead magnets. No forms. No gimmicks.
Just clarity, consistency, and content rooted in what buyers actually care about.

If your LinkedIn strategy is full of effort but empty on results, ask yourself:

Are you building a following, or are you building trust?

One of them creates likes.
The other creates pipeline

28/07/2025

That Monday morning stare when your to-do list looks longer than the weekend 🫣
But hey, one task at a time — you’ve got this! 💪
☕ + 📋 = survival mode.

28/07/2025

🔁 Monday Mood: Activated

When you open your laptop on a Monday morning, all bright-eyed and hopeful — and then that never-ending list of pending tasks stares right back at you... 👀💻

📌 Prioritizing, planning, and pausing (for coffee ☕️) becomes the holy trinity of survival.

But hey — every daunting to-do list is just a roadmap to growth in disguise. Tackle one thing at a time, and by Friday, you'll be glad you started.

25/07/2025

🚧 Still using a traditional sales funnel?

That might be the reason your leads aren’t converting.

Here’s what top B2B brands are doing differently in 2025:

• Awareness: Video insights over static content
• Interest: Quick-win tools (not lead magnets)
• Consideration: Personalized playbooks
• Decision: Risk-free pilot offers
• Post-Sale: Client stories that fuel growth

The winning funnels today are not linear — they’re designed to educate, engage, and expand. Ready to build yours?