Prius Brand and Business Partners

Prius Brand and Business Partners Looking for growth? You’re in the right place. Prius brings 200+ yrs of leadership, 500+ experts, & a network of 90+ offices nationwide. Led by Mr.

Baldev Raj, we’ve scaled businesses from lakhs to crores—in healthcare first, but truly—everywhere. We are a leading strategic communications agency with proven expertise and experience in the domain of Public relations and Reputation Management.

22/06/2026

This Marketing Case Study will Blow Your Mind!

Ralph Lauren’s journey did not become iconic overnight. It started with a simple tie idea, but the road was full of doubts, challenges, and moments where success was not guaranteed.

What made him different was his vision. He did not just sell fashion, he created a lifestyle people wanted to belong to.

This reel explores how fashion brands create desire through positioning, storytelling, psychology, identity, and culture.

At Prius Brand & Business Partners, we decode ideas that help businesses grow with clarity, creativity, and purpose.



brand strategy, business growth, creative agency, digital branding, founder lessons, iconic campaigns, audience insights, content planning, luxury branding, fashion marketing, consumer behaviour, storytelling, social growth, brand awareness, advertising insights, Ralph Lauren, tie story, case study, viral trend, MBA, AI, CAT, IIM

29/05/2026

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗮 𝗰𝗮𝗳é 𝗰𝗼𝘂𝗹𝗱 𝘀𝗲𝗹𝗹 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗰𝗼𝗳𝗳𝗲𝗲?
Lacoste, the iconic polo-shirt brand, has entered the café space — first with Monaco, then Paris, and now with plans to explore high-footfall travel hubs.
But this is not just hospitality. This is smart brand strategy.

A normal store visit may last 10 minutes.
A café experience can last 45–60 minutes.

That means more time with the brand.
More visual recall.
More emotional connection.

𝗔𝗻𝗱 𝗳𝗼𝗿 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗹𝗶𝗸𝗲 𝗟𝗮𝗰𝗼𝘀𝘁𝗲, 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.

Lacoste is already close to a €3 billion global revenue mark, with sales reportedly growing around 8% last year. Its iconic polo shirts still contribute nearly 20% of total sales — but the brand is clearly thinking beyond just products.

Because today, powerful brands don’t just want to be bought.
They want to be experienced.

A polo shirt gives you ownership.
A café gives you memory.

And once a brand becomes part of your lifestyle moments — coffee dates, travel breaks, slow mornings, conversations — it stops being just a clothing label.

𝗜𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗳𝗲𝗲𝗹𝗶𝗻𝗴.

That’s the real marketing lesson from Café Lacoste:

The future of fashion branding is not only about what people wear.
It’s about where they spend time, what they remember, and which brand lives rent-free in their mind.

26/05/2026

𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗿𝗼𝘄 𝗼𝗻𝗹𝘆 𝗯𝘆 𝗯𝗲𝗶𝗻𝗴 𝘀𝗲𝗲𝗻.
𝗧𝗵𝗲𝘆 𝗴𝗿𝗼𝘄 𝗯𝘆 𝗯𝗲𝗶𝗻𝗴 𝗱𝗲𝘀𝗶𝗿𝗲𝗱.

House of Surya already had strong sales and a solid market presence. But to move from a known ethnicwear brand to a more aspirational fashion name, the brand needed sharper positioning.

Prius helped create that shift by taking House of Surya to Delhi Times Fashion Week, where the brand launched its new collection ‘Sajdaa’ on a premium runway platform.

With PR, media management, digital communication, influencer collaborations, and creative direction, the showcase was amplified beyond the ramp and into the right fashion conversations.

The presence of names like Leena Bhushan, Nehal Chudasama, Mugdha Godse, and Puniti Choudhary added the aspirational edge the brand needed.
Because in fashion, visibility is not enough.

The real win is when a brand starts feeling premium.
At Prius, we don’t just market fashion brands.

We position them to be desired.

[Fashion PR, Fashion Marketing, Brand Positioning, Fashion Brand Growth, Ethnicwear Brand, Luxury Fashion Marketing, Aspirational Branding, Premium Brand Positioning, Fashion Communication, Digital PR]

20/05/2026

𝗕𝗲𝗳𝗼𝗿𝗲 𝗡𝗶𝗸𝗲 𝗯𝗲𝗰𝗮𝗺𝗲 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝘆𝗺𝗯𝗼𝗹 𝗼𝗳 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲, 𝘀𝗽𝗲𝗲𝗱, 𝗮𝗻𝗱 𝘀𝗲𝗹𝗳-𝗯𝗲𝗹𝗶𝗲𝗳, 𝗶𝘁 𝘄𝗮𝘀 𝗻𝗼𝘁 𝗲𝘃𝗲𝗻 𝗰𝗮𝗹𝗹𝗲𝗱 𝗡𝗶𝗸𝗲.

The brand started in 1964 as Blue Ribbon Sports, founded by Phil Knight and Bill Bowerman, initially selling Japanese running shoes before building its own identity. By 1971, it became Nike — named after the Greek goddess of victory.

But by the late 1980s, Nike was facing a serious challenge. Reebok had become a major force in the athletic footwear market, especially through the aerobics and fitness boom, and had even overtaken Nike in the mid-80s. In 1989, Reebok reported around $1.82 billion in sales compared to Nike’s $1.71 billion.

𝗡𝗶𝗸𝗲 𝗵𝗮𝗱 𝗴𝗿𝗲𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗻𝗲𝗲𝗱𝗲𝗱 𝘄𝗮𝘀 𝗮 𝘀𝗵𝗮𝗿𝗽𝗲𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲.

That’s when the brand made one of the smartest marketing shifts ever:
It stopped selling shoes as just shoes.
It started selling courage, discipline, ambition, and self-belief.

In 1988, Nike launched “Just Do It.” A line so simple, yet so powerful, that it became more than a slogan — it became a mindset. Nike itself describes the campaign as a “call to action” that encouraged people to start, try, and keep moving forward even when it’s hard.
The impact was massive. Between 1988 and 1998, Nike’s worldwide sales grew from about $877 million to $9.2 billion, while its North American sport-shoe market share reportedly jumped from 18% to 43%.
And then came Michael Jordan — not just as an athlete, but as a living symbol of the brand’s belief system. Nike didn’t just create a shoe line. It created aspiration, culture, and legacy.
Today, Nike is a multi-billion-dollar global brand, reporting $46.3 billion in revenue in fiscal 2025.
The lesson?

𝗚𝗿𝗲𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗱𝗼𝗻’𝘁 𝗼𝗻𝗹𝘆 𝘀𝗲𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.
𝗧𝗵𝗲𝘆 𝘀𝗲𝗹𝗹 𝗮 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻.

Nike sold self-belief.
And the world bought it.
Follow for more powerful marketing stories behind the world’s biggest brands.

A little shine. A lot of strategy. ✨Because great communication is not just about looking good — it is about making the ...
20/05/2026

A little shine. A lot of strategy. ✨

Because great communication is not just about looking good — it is about making the right people notice, remember, and respond.

At Prius, we build brand moments with creativity, clarity, and strategy at the core.

PRAndDigital

19/05/2026

𝗣𝗮𝗽𝗲𝗿 𝗕𝗼𝗮𝘁 didn’t just enter India’s beverage market — it created a space for nostalgia.

Launched by Hector Beverages in 2013, Paper Boat started with traditional Indian drinks like Aam Panna, Jaljeera, Kokum and Aam Ras at a time when most beverage brands were selling taste, health or nutrition.
But Paper Boat chose a different route — it sold memories.
From soft pouch packaging and pastel colours to emotional storytelling and Indian flavours rooted in childhood, summer holidays and homemade drinks, every brand element was designed to trigger recall.
And the strategy worked.

From becoming one of India’s most loved homegrown beverage brands to expanding into juices, coconut water, snacks and dry fruits, Paper Boat has continued to grow beyond just one product category.
Even financially, the brand has shown strong momentum. After reporting around ₹585 crore revenue in FY24, Hector Beverages reportedly touched around ₹668 crore in FY25, showing steady growth even in a highly competitive beverage market. Some reports also highlighted a major profitability turnaround in FY25 — proving that nostalgia, when backed by distribution and product expansion, can become a serious business strategy.

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻?

In a crowded category, products get attention — but emotions build brands.
Paper Boat proved that when you sell memories, you don’t just create customers.

You create recall.
You create loyalty.
You create a brand people feel connected to.

06/05/2026

𝗘𝘃𝗲𝗿𝘆 𝗱𝗮𝘆 𝗯𝗿𝗶𝗻𝗴𝘀 𝗮 𝗻𝗲𝘄 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. 🌱

Spotlight on Sushma from Prius — sharing her journey, experiences, and the small moments that make being part of the team meaningful.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽, 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. ✨

01/05/2026

𝗔𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗣𝗿𝗶𝘂𝘀 𝟮.𝟬,

We turned one of our training moments into a candid team conversation.

In this quick Q&A, 𝗦𝗮𝗿𝗴𝗮𝗺 shares his thoughts on the work culture at Prius, what makes his team unique, and which role he would choose if he could switch with someone for a day.

Because beyond strategies, sessions, and presentations, 𝗣𝗿𝗶𝘂𝘀 𝟮.𝟬 was also about the people — their perspectives, their experiences, and the culture they build together every day. ✨

01/05/2026

As part of Prius 2.0,

We turned one of our training moments into a candid team conversation.

In this quick Q&A, Sargam shares his thoughts on the work culture at Prius, what makes his team unique, and which role he would choose if he could switch with someone for a day.

Because beyond strategies, sessions, and presentations, Prius 2.0 was also about the people — their perspectives, their experiences, and the culture they build together every day. ✨

WorkCulture TeamQnA LearningAndGrowth

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