17/12/2025
Visual Identity Design for .studio
Kaladhaara is more than just an art studio, here art feels like therapy and slowing down is encouraged. From kids to adults, beginners to curious creators, it’s a place to unwind and simply enjoy the process. With workshops that feel joyful and unpressured, Kaladhaara reminds you that art doesn’t need rules, just presence.
Getting to work on this brand was extra special because the founder is also our sister. Collaborating with .creates and bringing her vision to life was such a fulfilling experience. Saumya is an internationally recognised watercolour artist and educator who creates with so much heart.
For the brand identity, we wanted it to feel just like the studio itself, playful, warm & full of personality. It was rooted in the idea of creativity flowing freely, inspired by Goddess Saraswati and the meditative nature of watercolours.
The logo is intentionally organic, with rough, flowing elements to reflect movement and the natural rhythm of painting. The logomark draws from multiple layers of meaning a peacock feather as a nod to Saraswati, blended with the letter K, an art palette and a quill to represent creativity. Placed intentionally at the end of the logo, it completes the wordmark like a final brushstroke.
The colour palette draws directly from the space, with peacock blue, mellow yellow and pink pop along with neutral colours, bringing in that sense of joy. The typography and iconography were designed to feel organic, playful and approachable, making the identity welcoming for artists of all ages.
So grateful to have worked on something so close to our hearts. 💞
