08/02/2025
the beauty brand co-founded by , has effectively embraced sensory marketing to create a unique online experience for its customers.
While customers can’t physically touch or try the products online, Rhode Skin leverages creative content to evoke sensory feelings that trigger emotions and engage customers.
Here’s how Rhode uses sensory marketing:
✔️Sight: The brand’s visual content, including minimalist product packaging and clean, aesthetically pleasing photography, creates a calming and luxurious experience. The use of soft, neutral tones in their imagery often associates the products with smooth textures and gentle application.
✔️Touch: Through close-up shots of the products being applied to the skin, Rhode Skin communicates how the textures might feel. The creamy formulations are shown gliding on the skin, offering an impression of smoothness and hydration.
✔️Smell: While the products can’t be smelled online, the brand’s descriptions and visual cues suggest sensory experiences. The use of terms like “fresh,” “light,” and “calming” in product descriptions, paired with images of natural, fresh ingredients, evokes the sensation of a soothing fragrance.
✔️Taste: Though taste is harder to incorporate into skincare marketing, Rhode Skin hints at the idea of self-care indulgence, much like a treat for the senses. This is emphasized through the luxurious packaging and the suggestion that using the products is a form of self-pampering.
✔️Sound: In their social media posts and advertisements, Rhode sometimes features sounds like soothing music or the gentle swish of a product being applied. This reinforces the sensory experience and creates a mood that associates the brand with relaxation and indulgence.
Through these sensory elements, Rhode Skin successfully creates a more immersive and emotional connection with its audience, making it memorable and encouraging customers to try the products, even without being able to physically experience them.
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