Amit Kumar

Amit Kumar There is a will there is a way. Enthusiast, proactive who runs advertisements on Google & search engines with scalability and analytical mind.

Part time Wordpress Developer and also do Social Media Optimization of various campaigns.

10/03/2025

Some important abbreviation terms used in Google Ads are as follows:

CPC:- Cost per click
CTR:- Click through rate
CPA:- Cost per acquisitions
CPM:- Cost per mile
ROI:- Return on investment
ROAS:- Return on ad spent
tCPA:- Target cost per acquisitions
tROAS:- Target return on ad spent
URL:- Uniform resource locator
UX:- User Experience
UTM:- Urchin Tracking Module
Ad rank:- Advertisement ranking

This is the overall content performance of posts of linkedin in which it, shows which post is well in a particula...
01/03/2025

This is the overall content performance of posts of linkedin in which it, shows which post is well in a particular .

If you wish to learn more about WordPress website, paid advertising like google ads / Bing ads or about analytics like a comment or follow me

This is the overall content performance of posts of linkedin in which , shows overall performance of posts in a mo...
26/02/2025

This is the overall content performance of posts of linkedin in which , shows overall performance of posts in a month.

If you wish to learn more about WordPress website, paid advertising like google ads / Bing ads or about analytics like a comment or follow me

26/02/2025

Do and don'ts in Google ads:

👍 We can't use location based targeting at ad group level or at ad copy level. But we can target location based targeting at campaign level.

👍 We can't target keywords at campaign level or at ad copy level. But can target keywords at ad group level. However we can insert keywords in ad copies.

👍 Negative keywords can be targeted at adgroup level and campaign level both but can't be targeted at ad copy level.

25/02/2025

How is a brand defined in Google ads and how can you create a brand list?

A brand as a product or service that has at least one of the following:

👍 Logo
👍 Trademark
👍 Domain name (even if it redirects to the parent website)
👍 Product name which dominates the packaging or website
👍 Business name which may constitute a brand for small and medium sized businesses

Only brands that meet this criteria will be added to the Google Ads brand library. For brands that go by multiple versions of their own name or have parent and child brand names, such as Google and YouTube, ensure each alternative brand name is included in the brand list.

Request to add a brand to your brand list:

👍 In your Google Ads account, click the Tools icon Tools Icon.
👍 Click the Shared library drop down in the section menu.
👍 Click Brand lists.
👍 Select the brand list you want to edit.
👍 Click the pencil button Edit on the top left of the brand list table.
👍 Type the brand name that you would like to add to your brand list. If you can't find it, click Request a brand in the dropdown.
👍 Fill-out the appropriate fields with details of the brand you're requesting to add.
👍 If your brand represents both a company and a product or service, select "Product" or "Service" in the Category section.
👍 Click Submit. The newly requested brand will now appear as an entry in the "Brands" field with the "(under review)" tag.
👍 Click Save.

24/02/2025

Best practices for Google search ads campaigns.

👍Make three adgroup each consisting of three ad copies with one ad copy as A/B testing with 5-10 keywords in each ad group.

👍 If the objective of the campaign is for getting leads in the form of calls, lead form submissions and website traffic for lead form submissions.

👍 Conversions tracking should be there in your google ads account for leads submission, call tracking and link click.

Google has removed the brand awareness and smart campaign type and on their place it has introduced a new campaign type ...
22/02/2025

Google has removed the brand awareness and smart campaign type and on their place it has introduced a new campaign type that is Demand Generation in which we can target YouTube, Gmail.

21/02/2025

"Display Expansion on Google search ads campaigns"

👍 Performance: Display expansion in search ads can deliver up to 15% more conversions at similar CPA( Cost per acquisitions)

👍 Impression and conversions: Unutilized search budget will be used only on display campaigns opted in search campaigns.

👍 Grow your potential audience: By adding the display network into your search campaign your ad will be shown on Google Display Network.

👍 Since the Display Expansion is fully automated your ads will be optimized to target across the display network with no additional set-up.

20/02/2025

Ask me how to create a wordpress website, any thing regarding Google Search ads or Google Display Ads.

19/02/2025

How to delete property and account from Google analytics?

Let's start

👍 Sign into your Gmail account and then navigate to https://analytics.google.com

👍 Here you have to click on the admin panel which will be on the left hand side at the very bottom which looks like a gear sign.

👍 Various options will be opened here you need to select the desired property which you wish to delete. After selecting the property you will see the option to trash-can click on that.

👍 Click on the account and then click on the account details and here as well you will get the option to move the account to the trash-can click on that and move the account to the trash-can.

11/02/2025

How to configure business email on your personal digital assistance(PDA) ?

Let's start

For iOS Devices (iPhone/iPad)
👍 Open the Settings app: Tap on the "Settings" icon on your home screen.
👍 Tap on "Mail": Scroll down and tap on "Mail."
👍 Tap on "Accounts": Tap on "Accounts" at the top of the screen.
👍 Tap on "Add Account": Tap on "Add Account" at the bottom of the screen.
👍 Select "Other": Tap on "Other" at the bottom of the screen.
👍 Enter email account details: Enter your business email address, password, and other details as required.
👍 Configure incoming and outgoing mail servers: Enter the incoming and outgoing mail server details provided by your email service provider.
👍 Save the account: Tap "Save" to save the email account.

For Android Devices
👍 Open the Email app: Tap on the "Email" app on your home screen.
👍 Tap on the three dots: Tap on the three dots (⋯) at the top-right corner of the screen.
👍 Tap on "Settings": Tap on "Settings" from the dropdown menu.
👍 Tap on "Add account": Tap on "Add account" at the bottom of the screen.
👍 Select "Other": Tap on "Other" at the bottom of the screen.
👍 Enter email account details: Enter your business email address, password, and other details as required.
👍 Configure incoming and outgoing mail servers: Enter the incoming and outgoing mail server details provided by your email service provider.
👍 Save the account: Tap "Save" to save the email account.

Example Settings
- Incoming mail server: imap.example.com` (replace with your email provider's incoming mail server)
- Outgoing mail server: `smtp.example.com` (replace with your email provider's outgoing mail server)
- Username: Your business email address
- Password: Your business email password
- Port: 587 (or 465 for SSL/TLS)

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