
08/08/2025
A new report by Ipsos, commissioned by Meta, highlights the growing influence of digital platforms on financial decisions in India.
The study, "From Feeds to Financial Futures," surveyed over 2,000 people and found that digital touchpoints now dominate the financial product purchase journey, with Meta platforms accounting for three of the top eight.
The report reveals that 57% of users rely on Instagram and 53% on Facebook for financial decisions, while half of users turn to WhatsApp to evaluate products.
Short-form videos, Reels, and direct business messaging are simplifying complex financial topics.
Notably, women are at the forefront of this digital shift, with 80% of those surveyed making independent financial decisions.
The study also found that financial podcasts and influencers are now considered more trustworthy than celebrity endorsements.
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