10/01/2022
๐ Are your Ads not giving you the required Returns On Investment?
Are you frustrated with losses or low profits with Facebook Ads ๐?
๐ง Possibly, your profits are being ruined by any of these Top 5 Mistakes, let's dive deep into it:
๐ญ. ๐ง๐ฒ๐๐๐ถ๐ป๐ด ๐ ๐๐น๐๐ถ๐ฝ๐น๐ฒ ๐๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ ๐๐ป ๐ง๐ต๐ฒ ๐ฆ๐ฎ๐บ๐ฒ ๐๐ฑ ๐ฆ๐ฒ๐๐. (Most Common Mistake)
Not all interests give profitable sales, so we need to test them separately and find out the winning interests.
But when you add multiple interests in the same Ad set, you are unable to find the winning ones and in the long term, your ROAS is ruined ๐คฏ.
In some cases, you may run multiple interests in a single Ad Set when you lack in testing budget, but long term results are affected.
๐ฎ. ๐ก๐ผ๐ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐๐๐๐ผ๐บ & ๐๐ผ๐ผ๐ธ๐๐น๐ถ๐ธ๐ฒ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐, ๐๐ป๐ฑ ๐ฅ๐๐ป๐ป๐ถ๐ป๐ด ๐ฅ๐ฒ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด ๐๐ฑ๐.
๐คฆ๐ปโโ๏ธ Many advertisers don't often utilise all the incredible features of the Facebook Pixel like Retargeting the landing page visitors, targeting LookAlikes, or Remarketing new products to the previous buyers.
๐ฏ. ๐ฅ๐ฎ๐ถ๐๐ถ๐ป๐ด ๐ง๐ต๐ฒ ๐๐๐ฑ๐ด๐ฒ๐ ๐ง๐ผ๐ผ ๐๐ฎ๐ฟ๐น๐.
๐ On our consultation calls, many business owners & advertisers often share that their Ads were performing good, giving profitable results initially, so, they just increased the budget and then the performance went down drastically. ๐
That's why we don't recommend scaling aggressively and too early.
๐ฐ. ๐ง๐ต๐ฒ ๐๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ๐, ๐๐ฑ ๐๐ผ๐ฝ๐, ๐ข๐ฟ ๐๐ฑ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ฟ๐ฒ ๐ก๐ผ๐ ๐๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป-๐๐ฟ๐ฎ๐ฏ๐ฏ๐ถ๐ป๐ด ๐๐ผ๐ฟ ๐๐ฒ๐๐๐ถ๐ป๐ด ๐๐น๐ถ๐ฐ๐ธ๐.
It's a common mistake, mostly done by newbies or business owners with little or no specialization in Marketing or Copywriting.
๐ฑ. ๐๐น๐๐ฎ๐๐ ๐ฅ๐๐ป๐ป๐ถ๐ป๐ด ๐ง๐ต๐ฒ ๐ฆ๐ฎ๐บ๐ฒ ๐๐ฑ๐ ๐ช๐ถ๐๐ต ๐๐ถ๐๐๐น๐ฒ ๐๐ต๐ฎ๐ป๐ด๐ฒ๐ ๐๐ป๐ฑ ๐ก๐ผ๐ ๐ง๐ฒ๐๐๐ถ๐ป๐ด ๐๐ป๐ ๐ก๐ฒ๐ ๐๐ฑ.
After doing everything right and finding their Winning Ads, some people just stop testing any New Campaign.
๐ตโ๐ซ They just keep running the same winning Ad again & again with little optimisations or changes.
๐ Which mistakes are you committing? Let us know in the comments