26/08/2026
First things first. I am not against or in favour of any narrative that is based on some logically-sounding, illogical logic. As far as my limited knowledge of advertising goes, an advertisement is the brainchild of an advertising agency, its creative or ad director, their team of creative assistants, with input from the concerned brand. A lot of brainstorming happens before a product advertisement gets final approval. An actor endorsing the product and acting in the advertisement has little say in its creative approach. At most, the actor can reject an advertisement if they feel it is not worth doing.
Now, coming to the hue and cry and all the noise surrounding the advertisement whose photograph I have attached.
First, is it necessary to label everything in the Hindu-Muslim-Sikh-Christian category?
Secondly, I want to know what this noise is all about. Is it about how the actor here is dressed? My question is: what's wrong with her dress? I don't see anything vulgar or obscene here, so how did you see it?
If, by your own logic, Hindu culture is all about 'sanskar' and Hindu women must not dress in a way that reveals their cleavage, then why do most adult women and girls prefer wearing backless blouses and deep-neckline Indian dresses at Indian weddings or during the festive season? Why? Aren't normal Indian women, including those who make noise on social media, also the guardians of Indian culture?
I am not shaming anyone here, but some of the women who have questioned the actor's dress in the advertisement have themselves shared pictures of themselves wearing low-waisted sarees and other "bold and provocative" dresses on their social media handles. So isn't that an insult to Indian culture?
Men, some of whom I know personally, who have posted against the concerned advertisement themselves move around their homes and localities wearing a thin gamosa and exposing their bare chests and bellies. So, is it normal in Indian culture to expose a man's bare body to strangers on the street?
Coming back to the advertisement, is the root of our Indian culture so weak that an advertisement will shake and uproot it? If so, please avoid wearing traditional Indian dresses with backless and deep-neckline fittings. And if you can wear them in real life, stop this nonsense on social media.
And it is not that the problem is with the Hindu brigade; there is a problem with every brigade that claims to be the guardians of the religion.
A clothing brand got lashed out at for making a beautiful advertisement during Eid.
Another brand got a similar treatment for their advertisement that came out during Christmas.
Actually, what I feel is that the problem is not with the religions; it is with the people who claim to be the protectors. Their mindset is narrow, twisted, and, most importantly, full of gutter waste.
(𝐖𝐨𝐫𝐝𝐬: 𝐏𝐚𝐫𝐭𝐡𝐚 𝐏𝐫𝐚𝐰𝐚𝐥 𝐆𝐨𝐬𝐰𝐚𝐦𝐢)
