Reputation Today

Reputation Today The page is about India's first print magazine dedicated to the profession of Public Relations and Corporate Communications.

Stage Gravitas, Part II: The Invisible Conversations Before the Applause - bit.ly/RTWritersVault126The most compelling s...
04/06/2026

Stage Gravitas, Part II: The Invisible Conversations Before the Applause - bit.ly/RTWritersVault126

The most compelling speakers are attempting to be truthful rather than being impressive, says Ankoor Dasguupta in today.

AI is your new team member. Or is it? - bit.ly/RTViews1475One of AI’s most immediate and underrated effects is lifting t...
04/06/2026

AI is your new team member. Or is it? - bit.ly/RTViews1475

One of AI’s most immediate and underrated effects is lifting the invisible weight that comes with content creation, writes Janice Goveas in today.

Media law – what you need to know and what it is all about - bit.ly/RTViews1474Ethical guidelines decide freedom of pres...
04/06/2026

Media law – what you need to know and what it is all about - bit.ly/RTViews1474

Ethical guidelines decide freedom of press and editor publisher relationship among other things, says Subbarayan Ganesh in today.

Why Most B2B Growth Strategies Break After Series B - bit.ly/RTViews1473Growth increasingly depends on how clearly a com...
04/06/2026

Why Most B2B Growth Strategies Break After Series B - bit.ly/RTViews1473

Growth increasingly depends on how clearly a company occupies a position in the minds of buyers, says Leena Guha Roy in today.

How Women Leaders Are Shaping the Future of AI-Driven Advertising and Digital Agencies - bit.ly/RTViews1472The campaigns...
04/06/2026

How Women Leaders Are Shaping the Future of AI-Driven Advertising and Digital Agencies - bit.ly/RTViews1472

The campaigns that leave a lasting impact are usually the ones that feel real and relatable to everyday experiences, says Sini Magon in today.

Brands often evolve faster than stakeholder memory - bit.ly/RTMasalaMindset30In this week's column, Udit Joshi introduce...
03/06/2026

Brands often evolve faster than stakeholder memory - bit.ly/RTMasalaMindset30

In this week's column, Udit Joshi introduces the 'Prominence Lifecycle Communication Framework' to explain how reputation moves from visibility to trust, authority and influence.

A must read for MarComm fraternity to understand how communication builds the perception of a brand across its lifecycle.

The Geography of Influence: Understanding Power Structures in MENA - bit.ly/RTOutlookGulf26Authority in the MENA region ...
03/06/2026

The Geography of Influence: Understanding Power Structures in MENA - bit.ly/RTOutlookGulf26

Authority in the MENA region rarely sits in one public office or a single corporate boardroom. It flows through a living, breathing ecosystem, says Udit Pathak in today.

Always-On Crisis Mode: Why PR Teams Now Operate Like Newsrooms - bit.ly/RTFreshTake91Organizations no longer have the lu...
02/06/2026

Always-On Crisis Mode: Why PR Teams Now Operate Like Newsrooms - bit.ly/RTFreshTake91

Organizations no longer have the luxury of waiting hours, or even minutes, to formulate responses, writes Prasad Ramasubramanian in today.

The look and feel of things to come - bit.ly/RTLeftBrainRightBrain326The creativity to translate a message into narrativ...
02/06/2026

The look and feel of things to come - bit.ly/RTLeftBrainRightBrain326

The creativity to translate a message into narratives that align with the times requires a whole new set of sensibilities, says Nikhil Dey in today.

The Long-Term Vision Mindset - bit.ly/RTDestinationMindset181Strategic vision undoubtedly fortifies your long-term visio...
01/06/2026

The Long-Term Vision Mindset - bit.ly/RTDestinationMindset181

Strategic vision undoubtedly fortifies your long-term vision mindset, the capacity to think ahead and get ready for your wants instead of reacting to what takes place, says Amitesh Banerjee in today.

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