Lyxel&Flamingo

Lyxel&Flamingo We are a collective of super niche, super-specialized agencies that help brands imagine the future o

At the helm of our company's processes, are DevBatra, CEO, and Yeshwant Miranda, National Creative Director, who constantly inspire and motivate the Flamingos. Dev is an IIM graduate and brings with him the experience of working in many industries including pharma, IT, analytics and KPO. Yeshwant has over a decade's experience of digital marketing in agencies like Webchutney, Interactive Avenues and Razorfish.

06/08/2025

Dev Batra engaged in an insightful fireside chat with Suresh Chand, Vice President of Marketing at ITC Foods Limited, at the Pitch CMO Summit 2025, last Friday.

The conversation unpacked ITC Foods' inspiring journey from its cigarette legacy to becoming a formidable force in Indiaโ€™s food industry.

๐—ฆ๐˜‚๐—ฟ๐—ฒ๐˜€๐—ต ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐˜€๐—ผ๐—บ๐—ฒ ๐—ฏ๐—ฟ๐—ถ๐—น๐—น๐—ถ๐—ฎ๐—ป๐˜ ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€:

โ€ข How ITC builds iconic Indian brands that stand tall among global giants.
โ€ข Using advanced analytics to spot real consumer trends versus fleeting fads.
โ€ข Leveraging AI for smarter marketing, but never at the cost of authentic, purposeful brand-building.
โ€ข The critical importance of sticking to a sharp and consistent brand point-of-view.

Conversations like these reinforce why clear strategy and authentic brand-building sit at the heart of everything we do.

Thank you to exchange4media for hosting such impactful dialogues that inspire and elevate the industry.

08/07/2025

The festive season is upon us, and the first festival of the season is here. Elevate: The Festive Edit will be all about festive marketing and reaching beyond.โ€‹

Weโ€™re here to decode how India celebrates, shops, and spends- beyond just a few big days, beyond major geographies โ€“ across regions, platforms, and moments that matter.โ€‹

In our 7th and biggest edition yet, weโ€™re putting the spotlight on vernacular India โ€“ where festive magic truly begins. From local festivals and wedding peaks to mega sales and marketplace shifts, weโ€™ll unpack how to move beyond one-size-fits-all and build relevance, region by region.โ€‹

Whether you're scaling new geographies or sharpening your festive playbook, expect:โ€‹
- Platform innovationโ€‹
- Shopping behaviour deep-divesโ€‹
- Actionable media and content strategiesโ€‹
- And stories that actually connectโ€‹

One day. One space. 10+ platforms. Lots of amazing food and drinks. All things festive.โ€‹

See you at Elevate 2025!โ€‹

๐Ÿ”— Register now: https://lyxelandflamingo.com/elevate-festive-2025/

04/07/2025

Festive is not one season. Itโ€™s a thousand different stories โ€“ told in a thousand different ways.

From Diwali in the North to Onam in the South, Ganesh Chaturthi in Maharashtra to Durga Puja in West Bengal, from wedding buys to year-end sales โ€“ this is Indiaโ€™s most powerful marketing window for new and incumbent brands alike. But most brands still miss the mark by talking about only a few big days, speaking one language to a multilingual, multicultural audience who celebrate different days in their own ways.

Elevate: The Festive Edit is here for all of us to redefine that.

Join 200+ brands representative as they get to listen to, interact with and learn straight from platform leaders, and publishers as we together decode regional festive cycles, buying behaviour, and creative strategies that actually work.

Contagious festive energy, power-packed sessions, and amazing food and drinks await.

๐Ÿ—“๏ธ July 18 | ๐Ÿ“Lyxel&Flamingo HQ

Letโ€™s make this your most successful festive season yet.

๐Ÿ”— Register now: https://lnkd.in/gcXchRVZ

29/08/2024

We converted scorching heat into scorching sales for KENSTAR โ€“ 34.6x ROI for the month!
With strategic keyword optimisation and product-focused advertising, we managed to not only beat the heat but also the competition.

23/08/2024

We loved the love! ๐Ÿฅฐ

We are proud of Elevate and deeply appreciate how far we've come. It was all our partner brands and their kind words that keep us going! Itโ€™s a long, never-ending journey of accomplishing greatness together and weโ€™re grateful to have the best partners for the ride. ๐Ÿคž๐Ÿผ

Thanks to everyone who attended! ๐Ÿซถ๐Ÿผโœจ

22/08/2024

Sleepwell and good nights go hand in hand โ€“ and now, so do we! Thrilled to be their new digital partner, and help them reach more households.โ€‹

09/08/2024

We added some extra sparkle to an American lab-grown diamond jewelry brand! ๐Ÿ’Ž

Our targeted strategies were able to overcome the challenges of disconnected campaigns and audience segmentation - which led to a spectacular 15x ROI and expanded their subscriber base by 36%.

30/07/2024

The event is over but our excitement is only growing with the festive season almost here! Wishing you all a very successful festive season.

Hereโ€™s Elevate: The Festive Edit Recap! What seemed like a challenge turned into an unforgettable event โ€” spanning two f...
16/07/2024

Hereโ€™s Elevate: The Festive Edit Recap!

What seemed like a challenge turned into an unforgettable event โ€” spanning two floors with dedicated spaces for each of our 10+ platform partners. Executives from around 100 brands attended the event, while more than 1500+ people joined online! It was a delight to see the spaces brim with ideas, insights, and fun conversations. ๐Ÿš€

Our experts took sessions on influencer strategies, full-funnel thinking, and creative thinking in e-commerce and media planning. The fireside chat with Aakash Anand, Tarun Bhagat, and Piyush Jain, was a highlight, with a Koffee-style rapid-fire round (gift hampers for everyone though). ๐ŸŽ

We wrapped up with a bang โ€” yes, drinks were involved! ๐Ÿป๐Ÿพ

We are glad to be able to pull it off and help our clients and platform partners with an even more successful festive season. โœจ

If you were a part of Elevate: The Festive Edit, tell us how you felt in the comments! ๐Ÿคฉ

12/07/2024

Get insights from top players at Elevate: The Festive Edit

L&F hosts platforms like Amazon, Google, Taboola, Shopify, Zepto and more to uncover clutter-breaking insights for brands for their festive campaigns.

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