20/08/2026
Can storytelling change how a nation sees its own heritage?
That was the idea behind one of India’s largest creator-led campaigns for Bharat GI products.
100+ GI products. 300 creator-led films. Countless stories.
But this was never just about scale.�It was about shifting perception.
From GI as a certification to GI as a lifestyle choice.
We set out to bring India’s Geographical Indication (GI) products closer to everyday life, without compromising the pride, authenticity and exclusivity that make them special.
Through creators, we told the stories behind India’s timeless treasures. Because influencer marketing, when used with purpose, can be more than a tool for reach.
It can preserve culture, inspire pride and help a new generation rediscover India’s originals.Because the future of India’s heritage won’t depend only on how well we preserve it.
It will depend on how well we tell its stories.
Proud to have partnered with JioStar on this landmark initiative.
