SPAG

SPAG is an award-winning Public Relations and Advocacy firm, reputed for offering bespoke communicat

SPAG is a specialized Public Relations, Public Affairs and Digital Marketing firm operating across key Asian markets. We take pride in developing high-impact communication campaigns, tailor-made to meet our client goals in the most productive manner.

15/10/2025

After more than a decade of shaping communications in India, 𝗣𝗥𝗔𝗫𝗜𝗦 held its 𝗳𝗶𝗿𝘀𝘁 𝗔𝗣𝗔𝗖 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗶𝗻 𝟮𝟬𝟮𝟱, and our team was proud to be part of this milestone.

The forum explored how PR can navigate geopolitical shifts, tech disruption, and rising social expectations, from boardroom influence to culturally grounded storytelling.

We’re proud to be 𝘀𝗵𝗼𝗿𝘁𝗹𝗶𝘀𝘁𝗲𝗱 in inaugural edition of Earned First’𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝗱𝗲𝘅 (𝗜𝗻𝗱𝗶𝗮 & 𝗦𝗼𝘂𝘁𝗵 𝗔𝘀𝗶𝗮), recognizing our team’s dedication to strategic, purposeful communications that drive measurable impact.

13/10/2025

Influencer marketing has evolved from a buzzword into a boardroom priority. But likes, views, and follower counts don’t always translate to business impact. The real question for the C-Suite is: 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗥𝗢𝗜 𝗼𝗳 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲?

Our latest blog explores why brands need to move beyond vanity metrics and focus on 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲, 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.

Discover how 𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲, SPAG FINN Partners’ next-generation influencer model, helps brands build credible, compliant, and culturally aligned influencer campaigns that drive lasting business outcomes.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲: https://www.spag.asia/news-insights/roi-of-influencer-marketing-what-the-c-suite-should-really-measure/

Learn more about FINNFluence: https://www.spag.asia/finnfluence/

10/10/2025

Featured across leading media, 𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲 arrives as the industry’s timely response to the growing credibility, compliance, and ROI gaps in influencer marketing.

In markets where audiences demand authenticity and regulators expect accountability, 𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲 𝘀𝗵𝗶𝗳𝘁𝘀 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 from short-term buzz to 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 — prioritising trust, cultural relevance, and brand safety over vanity metrics.

Built on SPAG FINN Partners’ proprietary 𝗦.𝗖.𝗢.𝗥.𝗘. 𝗠𝗼𝗱𝗲𝗹 — 𝗦𝗶𝗴𝗻𝗮𝗹 | 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 | 𝗢𝘃𝗲𝗿𝗹𝗮𝗽 | 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 | 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 — FINNFluence combines trust scoring, data intelligence, and compliance-first storytelling to create creator ecosystems that truly move markets.

𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲.

Built on Trust. Backed by Data. Designed for Results.

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲 𝗵𝗲𝗿𝗲: https://www.spag.asia/finnfluence/

09/10/2025

In today’s era of stakeholder capitalism, purpose isn’t just good PR; it’s good business.

Our latest blog explores how communicators are turning storytelling into strategy, driving responsible business growth, trust, and long-term impact for brands.

Dive deeper into how global leaders are embedding purpose into business with our flagship eBook: Purpose Meets Business Impact.

Read the blog: https://www.spag.asia/news-insights/from-storytelling-to-strategy-how-communicators-are-driving-responsible-business-growth/

07/10/2025

Not all influence is equal. Some make noise. Some drives business.

The 𝘁𝗿𝘂𝘀𝘁–𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗴𝗮𝗽 is real: brands want ROI. Audiences want authenticity.

𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗯𝗼𝘁𝗵.

With 𝘁𝗿𝘂𝘀𝘁 𝘀𝗰𝗼𝗿𝗶𝗻𝗴, 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲-𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, FINNFluence moves influence from fleeting engagement to measurable impact, building brand-safe partnerships that truly resonate.

𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲, SPAG FINN Partners’ next-generation influencer marketing solution, isn’t chasing trends — it’s a strategic response to the credibility crisis in digital influence.

Backed by our proprietary 𝗦.𝗖.𝗢.𝗥.𝗘. 𝗠𝗼𝗱𝗲𝗹, FINNFluence represents smart influence designed for results.

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘄𝗲’𝗿𝗲 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗼𝘂𝗿 𝗦.𝗖.𝗢.𝗥.𝗘. 𝗠𝗼𝗱𝗲𝗹. https://www.spag.asia/finnfluence/

07/10/2025

Asia’s ageing population is accelerating, and with it, the rise of Alzheimer’s and dementia. Today, nearly 𝟯𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝗔𝘀𝗶𝗮 𝗹𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝘀𝗲 𝗰𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝘀, making it one of the region’s most pressing public health challenges.

That’s why 𝗪𝗼𝗿𝗹𝗱 𝗔𝗹𝘇𝗵𝗲𝗶𝗺𝗲𝗿’𝘀 𝗗𝗮𝘆 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗱𝗮𝘁𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿; 𝗶𝘁’𝘀 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 for stronger awareness, deeper engagement, and greater support for both patients and caregivers.

In collaboration with our client .group Healthcare, we used this day to highlight the urgent need for better access to treatment options. On Mediacorp Channel 8 News, Lionel Tan, Assistant General Manager, DKSH Healthcare, shared how improving availability of care can ease the burden not only on patients, but also on the families who care for them.

At SPAG FINN Partners, we’re proud to stand with DKSH in driving meaningful conversations that advance health equity across Asia Pacific.

03/10/2025

Influencer marketing is booming, but likes and follower counts don’t always translate to trust, conversions, or long-term impact. In his latest article, our managing partner, , explores why brands need to shift focus from fleeting virality to 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 and how building 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 can deliver 𝗿𝗲𝗮𝗹 𝗥𝗢𝗜.

At SPAG FINN Partners, our 𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲 framework is designed to help brands navigate this shift, ensuring influencer partnerships are 𝘁𝗿𝘂𝘀𝘁𝗲𝗱, 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹.

Read the full article to learn how influence can move beyond noise to create 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀:
https://www.spag.asia/news-insights/the-roi-reset-from-vanity-metrics-to-business-outcomes-in-influencer-marketing/

25/09/2025

The digital landscape is crowded with influencers chasing likes, reach, and short-term buzz.

But for brands, these metrics don’t guarantee impact.

Introducing 𝗙𝗜𝗡𝗡𝗙𝗹𝘂𝗲𝗻𝗰𝗲 — SPAG FINN Partners’ next-generation influencer marketing solution: a 𝘁𝗿𝘂𝘀𝘁-𝗹𝗲𝗱, 𝗱𝗮𝘁𝗮-𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲𝗱, 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲-𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗺𝗼𝗱𝗲𝗹 engineered to connect brands with credible creators who deliver measurable business outcomes, not just online noise.

This offering is not just a bolt-on service; it’s a strategic engine we embed into client programs across consumer, corporate, and specialist verticals.

Click here to learn more about FINNFluence: https://www.spag.asia/finnfluence/

24/09/2025

How can organisations lead on climate action without compromising credibility?

At the 2025 Climate & Sustainability Leadership Forum, presented by FINN Partners during Climate Week NYC, our Managing Partner, Aman Gupta, will moderate two critical conversations on advancing climate leadership in an era of skepticism and misinformation.

Session 1 explores how organizations can protect credibility while advancing climate action, addressing misinformation, declining institutional trust, and muted public advocacy.

9:00 – 10:00 AM (US ET)

With Jacques Philippe Izon Reyes, Group Director, Marketing, Communications, Sustainability at DKSH, and Aldo Zucaro, Senior Director, Corporate Responsibility at CooperCompanies.

Session 2 focuses on moving beyond announcements to evidence-based storytelling, leveraging human-in-the-loop AI and multi-sector partnerships to create measurable climate impact amid misinformation and eroding trust.

10:00 – 11:00 AM (US ET)

With Wai Yi Yik, Corporate and President Communications, Asia Pacific, Middle East, Africa at Novartis.

Watch live via the 2025 CSL Forum event site: https://1businessworld.com/2025-climate-sustainability-leadership-forum/a

22/09/2025

From powerful storytelling insights to meaningful conversations, was an inspiring confluence of ideas, peers, and possibilities.

Adding to the excitement, we were honoured with special mentions at the Fulcrum Awards 2025:
🏆 Best Healthcare & Pharma Sector Campaign for our client
🏆 Best Use of PR at a Global Capability Centre (GCC) for our campaign “Leading the AI Shift: Guiding the Revolution”

The sessions reinforced that communication is not about attention — it’s about connection. From addressing audience needs to building corporate character rooted in belief, action, and advocacy, every conversation highlighted the importance of purposeful storytelling in an era of bias, misinformation, and AI.

was a memorable weekend of insights, recognition, and collaboration, driving the future of storytelling and shaping the next chapter in communications.

16/09/2025

Last weekend was worth remembering.

After nearly six years, dragon boating returned to Marina Bay with the IHH Healthcare x Singapore Sea Regatta 2025, carrying with it more than competition; it carried a cause.

Mental health remains one of the most pressing yet under-discussed challenges in Singapore. That’s why this year’s theme, “Rise Above the Waves”, mattered so much. The event brought together over 1,900 participants from 77 teams across Singapore, Malaysia, Hong Kong, Taiwan and China alongside a two-day carnival of wellness talks and family-friendly activities, showing how sport can spark conversations that break stigma and build resilience.

From the Minister’s Cup, with Health Minister Ong Ye Kung paddling in the opening race, to initiatives like Pull-Ups for a Cause, every moment underscored how community, sport, and healthcare can come together to inspire healthier lives.

We’re proud to have 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗶𝘀 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 as its 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿, helping amplify its reach and impact across media and the community. A heartfelt thank-you to our partners at IHH HEALTHCARE SINGAPORE, IHH Healthcare, together with the , , and , and to our team for their unwavering dedication behind the scenes.

Read more in The Straits Times: https://bit.ly/3IcCzTm

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