SPAG

22/09/2025

From powerful storytelling insights to meaningful conversations, was an inspiring confluence of ideas, peers, and possibilities.

Adding to the excitement, we were honoured with special mentions at the Fulcrum Awards 2025:
🏆 Best Healthcare & Pharma Sector Campaign for our client
🏆 Best Use of PR at a Global Capability Centre (GCC) for our campaign “Leading the AI Shift: Guiding the Revolution”

The sessions reinforced that communication is not about attention — it’s about connection. From addressing audience needs to building corporate character rooted in belief, action, and advocacy, every conversation highlighted the importance of purposeful storytelling in an era of bias, misinformation, and AI.

was a memorable weekend of insights, recognition, and collaboration, driving the future of storytelling and shaping the next chapter in communications.

16/09/2025

Last weekend was worth remembering.

After nearly six years, dragon boating returned to Marina Bay with the IHH Healthcare x Singapore Sea Regatta 2025, carrying with it more than competition; it carried a cause.

Mental health remains one of the most pressing yet under-discussed challenges in Singapore. That’s why this year’s theme, “Rise Above the Waves”, mattered so much. The event brought together over 1,900 participants from 77 teams across Singapore, Malaysia, Hong Kong, Taiwan and China alongside a two-day carnival of wellness talks and family-friendly activities, showing how sport can spark conversations that break stigma and build resilience.

From the Minister’s Cup, with Health Minister Ong Ye Kung paddling in the opening race, to initiatives like Pull-Ups for a Cause, every moment underscored how community, sport, and healthcare can come together to inspire healthier lives.

We’re proud to have 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗶𝘀 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 as its 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿, helping amplify its reach and impact across media and the community. A heartfelt thank-you to our partners at IHH HEALTHCARE SINGAPORE, IHH Healthcare, together with the , , and , and to our team for their unwavering dedication behind the scenes.

Read more in The Straits Times: https://bit.ly/3IcCzTm

15/09/2025

Purpose has moved from the margins to the core of business strategy.
Our leaders share what purpose means to them and why it matters now more than ever.

Explore these perspectives and more in our flagship eBook: Purpose Meets Business Impact: How Business Leaders Are Redefining Success.

Download now: https://www.spag.asia/news-insights/purpose-meets-business-impact-how-business-leaders-are-redefining-success/

11/09/2025

“From innovation to impact, the real challenge lies in bridging the gap.”

In his latest article, our Managing Partner, , explores how communications professionals can play a pivotal role in closing the gap between discovery and delivery in low- and middle-income countries (LMICs).

From mobilizing catalytic financing and shifting the narrative from aid to empowerment, to crafting data-backed stories that inspire trust and unlock investments, he outlines how strategic communications can help ensure that health innovation becomes a promise fulfilled, not a privilege.

Read the full article on Forbes: https://www.forbes.com/councils/forbesagencycouncil/2025/09/08/transforming-healthcare-in-lmics-how-communications-pros-can-help/

 

10/09/2025

Last night at PRovoke Media’s SABRE Awards APAC 2025, we were honoured with two awards — a testament to the creativity & passion of our teams, the trust of our partners, and the impact of our work on a global stage.

🏆Multi-Country Campaign Award for our work with CooperVision on APMMS, the result of three powerful editions across Taiwan, Korea, and Hong Kong.

🏆Healthcare Providers Award for our work with AstraZeneca for the campaign “Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy.”

These wins reflect more than campaigns; they showcase our ability to bridge markets, amplify voices, and deliver outcomes that matter. From shaping health conversations to driving reputation with purpose, our incredible teams and partners across Asia continue to prove that impact-led storytelling knows no boundaries.

Here’s to pushing the boundaries of communications, together.

FINN Partners

09/09/2025

In a world where communication is no longer just about reach but about relevance, trust, and purpose, Asia is shaping the future of global strategies.

The panel at the PRovoke Media Asia-Pacific Summit concluded with powerful insights from Aanchal Agarwal, Associate VP, SPAG FINN Partners, Agung S. Ongko, Senior Partner & Director, Strategy & Insights, Rice FINN Partners, and Reuben Ong, Vice President, Healthcare, DKSH Singapore.

An engaging, insightful, and crucial discussion — reaffirming Asia’s role in setting new global benchmarks for resilience and purpose-driven communications.

FINN Partners

09/09/2025

Can purpose truly transform the bottom line?

As expectations rise and impact becomes the new currency of success, a new kind of leadership is taking shape — one that puts people, planet, and profit on equal footing.

We’re proud to launch our flagship purpose publication: “Purpose Meets Business Impact: How Business Leaders Are Redefining Success”

This is more than a publication — it’s a reflection of a global shift.

From the voices of changemakers to case studies that prove what’s possible, this eBook unpacks how purpose-led strategies are delivering measurable results — advancing sustainability, driving innovation, and creating long-term business value.

What you’ll find inside:
• Insights from global changemakers and purpose pioneers
• Trends shaping responsible businesses, inclusion, and stakeholder engagement
• Real-world case studies of purpose in action
• Strategic takeaways for today’s and tomorrow’s leaders

If you’re working at the intersection of business and impact — this is for you.

Download the eBook now: https://www.spag.asia/news-insights/purpose-meets-business-impact-how-business-leaders-are-redefining-success/

FINN Partners

08/09/2025

Tomorrow at the PRovoke Media Asia-Pacific Summit, we take the stage to discuss how Asia is setting new benchmarks for trust and purpose in communications.

The session, “Elephants and Tigers in the Room: Inspiration from Asia’s Evolving Communications Strategies,” will explore how communicators are turning regional challenges into opportunities for credibility, resilience, and impact across health, corporate reputation, travel, and technology — with insights from Aanchal Agarwal, Associate VP, SPAG FINN Partners, Agung S. Ongko, Senior Partner & Director, Strategy & Insights, RICE FINN Partners, and Reuben Ong, Vice President, Healthcare, DKSH Singapore.

Learn more: https://cast.provokemedia.com/asia-pacific/programme

Asia is redefining how we approach trust and purpose.

We’re bringing together leading industry voices at the 2025 PRovoke Media Asia-Pacific Summit for a critical discussion titled, “Elephants and Tigers in the Room: Inspiration from Asia’s Evolving Communications Strategies.” Speakers include:

❇️ Reuben Ong, Vice President, Healthcare, at DKSH
❇️ Aanchal Agarwal, Associate Vice President at SPAG FINN Partners
❇️ Agung Ongko, Senior Partner & Director of Strategy and Insight at RICE, A FINN Partners Company

The panel will explore how:
✴️ Asia is setting the pace for the future of strategic communications across health, corporate reputation, travel, and technology engagement
✴️ Communicators are turning the tensions brewing in the world’s most dynamic region into opportunities for connection and credibility

Learn more: https://cast.provokemedia.com/asia-pacific/programme

06/09/2025

What happens when purpose meets business impact?

We’re excited to soon unveil our flagship Purpose Publication:
“Purpose Meets Business Impact: How Business Leaders Are Redefining Success.”

This edition brings together insights from global changemakers who are driving purpose and social impact initiatives that are reshaping the way businesses create value — for people, planet, and profit.

Decoding strategies, spotlighting real stories, and mobilising impact

Launching soon. Stay tuned.

02/09/2025

In the AI era, reputation isn’t just a reflection — it’s an asset.

For HealthTech & Pharma leaders, building trust means moving beyond compliance to communication, agility, and resilience. Discover why reputation must be engineered as meticulously as innovation itself.

Read our latest blog here, https://www.spag.asia/news-insights/building-reputation-in-the-age-of-ai-what-healthtech-pharma-leaders-must-know/

 

31/08/2025

Selamat Hari Malaysia!
A day to honor the unity, diversity, and resilience that define the nation. Here’s to celebrating the spirit of Malaysia — today and always. 💙❤️💛

22/08/2025

Being named among ’s 36 Best Agencies in Asia and 12 Best in India & South Asia is more than an honour — it is a reflection of our ethos. At SPAG FINN Partners, we build purposeful narratives, deliver client excellence, and lead with a people-first culture that fuels growth and innovation.

This recognition reinforces our position as one of Asia’s leading communications consultancies, setting benchmarks not only in health but across diverse sectors. The journey continues — driven by impact, inspired by purpose.