SPAG

SPAG is an award-winning Public Relations and Advocacy firm, reputed for offering bespoke communicat

SPAG is a specialized Public Relations, Public Affairs and Digital Marketing firm operating across key Asian markets. We take pride in developing high-impact communication campaigns, tailor-made to meet our client goals in the most productive manner.

28/07/2025

From SABRE to e4m — the wins continue 🏆✨

Fresh off our big wins at the SABRE Awards South Asia 2025, we’re proud to once again bring home multiple recognitions — this time at the exchange4media Health & Wellness Marketing Awards 2025! 🎉

Across integrated campaigns, high-impact product launches, and creative influencer strategies, our work continues to reflect the power of purpose-led communications:

🏅AstraZeneca
45 Years of Innovation & Impact — Best Integrated Marketing Campaign

🏅Bayer
hashtag — Best Integrated Campaign

🏅Roche – Ocrevus
Best Innovative Pharmaceutical Product Launch

🏅Roche – Vabysmo
Best Launch or Relaunch of a Product

🏅Roche – Vabysmo
Best Innovative Pharmaceutical Product Launch

🏅Roche
— Best Influencer or Celebrity Partnership

Grateful to our clients for the continued trust and to our brilliant teams for turning insight into impact — campaign after campaign.

Onwards and upwards — to more purposeful work, meaningful wins, and communications that truly matter.

FINN Partners

26/07/2025

Big wins. Bigger purpose. 🏆✨

The SABRE Awards South Asia 2025 by PRovoke Media celebrated stories that made a real difference — and we’re proud to be recognised for our commitment towards driving impact with purpose, putting people, empathy, and innovation at the center of everything we do.

We’re thrilled to share that we won in the Healthcare category for our work with AstraZeneca: “Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy”

We also received Certificates of Excellence for two impactful campaigns that pushed boundaries across sectors:

International Category for our work with Together in Travel: A World Travel & Tourism Council initiative
“Together in Travel: A Global Reboot of the Tourism Sector, Powered by Purpose”

Public Sector/Government Category for our campaign “Nothing is Truly Lost, Until It’s Forgotten”

Grateful to our partners and incredibly proud of our teams whose creativity, empathy, and resilience continue to shape communications that matter.

FINN Partners

hashtag

25/07/2025

On , we turn the spotlight to a growing public health challenge across Asia — fertility.

In this powerful thought leadership piece, Aanchal Agarwal, our Associate Vice President, Singapore, reflects on her personal IVF journey and the urgent need for more open, informed, and culturally sensitive fertility conversations in Asia.

With fertility rates declining and IVF services expanding, strategic health communication has never been more important — not just to inform, but to build empathy, normalise dialogue, and support the emotional realities behind the statistics.

Read the full article here, https://www.spag.asia/news-insights/ivf-fertility-stigma-and-the-role-of-health-communicators-in-asia/

21/07/2025

AI is no longer the future of Pharma marketing in the UAE—it’s already transforming the way companies connect, engage, and deliver.

From intelligent audience segmentation and real-time predictive insights to emotionally resonant, platform-optimized content—AI is redefining how Pharma engages patients and drives marketing outcomes across the region.

Swipe through for key insights from our “The Future of Pharma & MedTech: A Digital-First Approach” report and discover how AI is shaping the next phase of Pharma marketing.

For a deeper dive, download our full report:
https://www.spag.asia/news-insights/the-future-of-pharma-medtech-a-digital-first-approach/

18/07/2025

The future of health isn’t just digital — it’s human-led, insight-driven, and trust-centered.

As governments, innovators, and industry leaders converge to reimagine systems, Malaysia is setting a benchmark by placing people, data, and access at the heart of health transformation.

Our Managing Partner, , and Vice President, Serina Anthony, attended HIMSS APAC 2025 in Malaysia, an inspiring gathering of global minds driving the next era of health, spotlighting policy breakthroughs like the Medical Device Regulatory Reliance Program to visionary initiatives like One Citizen, One Record.

An event full of insights, meaningful networking, and reflections on how we, as communicators, can build trust in digital health journeys.

Want to connect or collaborate on healthcare transformation, digital health, or strategic communications?

Reach out to us — let’s shape the future of health, together. https://www.spag.asia/

08/07/2025

Yesterday’s town hall with Gil Bashe left all of us at FINN Asia reflecting, realigning, and re-inspired.

As our Managing Partner and Chair – Global Health and Purpose at FINN Partners, Gil didn’t just share his thoughts on the evolving global health communications landscape—he sparked meaningful dialogue with the team.

From Asia’s expanding role in shaping the future of health to the ethical responsibility we carry as communicators, Gil’s insights were as thought-provoking as they were grounded.

What stood out most? His call to the next generation of purpose-driven professionals:
Lead with empathy. Communicate with intention. Create with impact.

Here’s a glimpse into the conversation that reminded us why purpose sits at the heart of what we do.

01/07/2025

Following our incredible wins at IPRCCA last week, we’re thrilled to share that our purpose-led, impact-driven campaigns have now been named finalists at the South Asia SABRE Awards 2025 by PRovoke Media.

These recognitions are not just milestones — they reflect our commitment to building stories that shape perspectives, elevate purpose, and drive real change across the globe.

South/Southeast Asia
Asia-Pacific Myopia Management Symposium (APMMS) — CooperVision

International
Together in Travel: A Global Reboot of the Tourism Sector, Powered by Purpose — Together in Travel: A World Travel & Tourism Council initiative

Corporate Image
Reframing Chronic Disease Care in India — Novo Nordisk

Public Sector/Government
Nothing is Truly Lost, Until It’s Forgotten

Healthcare
Reframing Chronic Disease Care in India — Novo Nordisk

Healthcare
Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy — AstraZeneca

Proud to partner with brands who believe in purposeful storytelling, and grateful to the incredible teams that bring these campaigns to life.

Check out the full list of finalists here: https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-south-asia/2025-sabre-south-asia-finalists

FINN Partners

27/06/2025

A night of powerful wins, purposeful work, and pride in partnership.

At the 15th edition of the India PR and Corporate Communication Awards 2024, we are proud to have won 6 awards across sectors — a true reflection of our strength in crafting integrated, insight-driven communications that influence, inspire, and lead.

🏆 GOLD – Consumer Product
In Its Own League – Honeywell

🏆 GOLD – Healthcare/Healthcare Providers
Reframing Chronic Disease Care in India – Novo Nordisk

🏆 BRONZE – Internal Communications
Voices That Matter – AstraZeneca

🏆 GOLD – Best Use of PR by a Corporate
Beyond Oncology – Roche

🥈 SILVER – Most Innovative Use of Social Media
Ready To Slow Down – Bayer

And we are especially thrilled to share that our Managing Partner, Shivani Gupta, was honoured with GOLD – PR Professional of the Year. A recognition of her visionary leadership, strategic excellence, and unwavering commitment to building brands with purpose and impact.

These wins are not just awards — they are milestones in our journey as trusted growth partners for some of the world’s most respected brands.

To our clients, thank you for your trust.

To our teams, thank you for your brilliance.

Together, we continue to move stories, shift perspectives, and lead with purpose.

26/06/2025

A Proud Moment in India’s Space History
Group Captain Shubhanshu Shukla has become the second Indian to travel to space, joining the Axiom-4 mission to the International Space Station — 41 years after Rakesh Sharma’s historic journey.
This milestone not only celebrates an individual achievement, but reflects India’s growing presence in global innovation, science, and space exploration.
At SPAG/FINN, we salute this defining moment — a testament to courage, collaboration, and national ambition reaching new frontiers.

25/06/2025

In a recent interaction with Adgully, our Managing Partner, Aman Gupta, shared his perspective on the growing risks of shadow AI in Indian newsrooms — and why the need for clear, future-ready AI policies has never been more urgent.

At SPAG FINN Partners, we believe in shaping conversations that matter —and advocating for ethical, responsible innovation across the communications ecosystem.

Read here, https://www.adgully.com/post/2999/policing-ai-unpacking-the-risks-of-shadow-ai-in-indian-newsrooms

If your brand is looking to navigate the evolving AI landscape with clarity and purpose — let’s connect. https://www.spag.asia/contact-us/

23/06/2025

We’re proud to share that our Managing Partner, is on the SABRE Awards South Asia 2025 jury—bringing her industry vision and experience to help spotlight campaigns that inspire change and drive impact.

19/06/2025

We believe that great campaigns are never just about creativity or ex*****on — they are about partnerships built on trust, ideas rooted in purpose, and the relentless pursuit of impact.

Thrilled to share that 10 of our client campaigns across sectors have been shortlisted at ’s IPRCCA Awards 2024 — a true reflection of the values, vision, and grit we bring to every brand we work with.

From health to travel, tech, and consumer to public affairs — we take immense pride in being more than an agency. We are growth partners, committed to helping brands not just succeed — but lead, inspire, and drive change.

None of this would be possible without the passionate teams and incredible clients who trust us to tell their stories.

See the full shortlist here: https://e4mevents.com/iprcca-2024/shortlist

Address

701, 7th Floor, Palm Court Building, Sukhrali Chowk, Sector 14
Gurugram
122001

Telephone

0124-4388851

Website

https://spag.asia/

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