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We are a collective of super niche, super-specialized agencies that help brands imagine the future o

At the helm of our company's processes, are DevBatra, CEO, and Yeshwant Miranda, National Creative Director, who constantly inspire and motivate the Flamingos. Dev is an IIM graduate and brings with him the experience of working in many industries including pharma, IT, analytics and KPO. Yeshwant has over a decade's experience of digital marketing in agencies like Webchutney, Interactive Avenues and Razorfish.

12/09/2026

𝐈𝐧 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞, 𝐭𝐫𝐮𝐬𝐭 𝐢𝐬 𝐧𝐨𝐭 𝐛𝐮𝐢𝐥𝐭 𝐢𝐧 𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧. 𝐈𝐭 𝐢𝐬 𝐛𝐮𝐢𝐥𝐭 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐬𝐢𝐧𝐠𝐥𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐭 𝐬𝐞𝐫𝐯𝐞𝐬. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐞𝐥𝐢𝐞𝐟 𝐨𝐮𝐫 𝐎𝐑𝐌 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐰𝐚𝐬 𝐛𝐮𝐢𝐥𝐭 𝐨𝐧. 𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 𝐬𝐡𝐨𝐰𝐬 𝐢𝐭.

🏆 𝐋𝐲𝐱𝐞𝐥&𝐅𝐥𝐚𝐦𝐢𝐧𝐠𝐨 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐬𝐞𝐝 𝐚𝐬 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐚𝐭 𝐖𝐞𝐊𝐨𝐧𝐧𝐞𝐜𝐭 𝟐𝟎𝟐𝟔 𝐂𝐗 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐀𝐰𝐚𝐫𝐝𝐬 by Konnect Insights.

The work behind this award is the ORM we have been doing for 𝐀𝐠𝐢𝐥𝐮𝐬 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜𝐬, 𝐃𝐃𝐑𝐂 𝐀𝐠𝐢𝐥𝐮𝐬 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜𝐬, 𝐚𝐧𝐝 𝐀𝐠𝐢𝐥𝐮𝐬 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜𝐬 𝐃𝐫. 𝐏𝐡𝐚𝐝𝐤𝐞 𝐋𝐚𝐛𝐬. A group where the bar for customer experience is genuinely high, because the people on the other side of every conversation are not just customers. They are patients, families, and individuals navigating moments that matter.

Here is what our approach was built around:

🔹 Tracking every conversation around the brand, not just the ones directed at it, powered by WeKonnect from Konnect Insights

🔹 Responding with the care and precision a healthcare brand is held to

🔹 Escalation systems that converted frustrated customers into resolved, valued ones

🔹 A consistent, brand-aligned presence across every digital touchpoint that mattered

This award is a reflection of every quietly handled conversation, every carefully considered response, and every moment where the right action built the brand rather than simply protected it.

To the Agilus Diagnostics team: thank you for trusting us with your digital customer experience and for a partnership that made this recognition possible.

To Konnect Insights: thank you for WeKonnect, the tool that made this level of listening possible, and for this recognition.

And to our ORM team: This is exactly the kind of work we are here to do. 💙

28/08/2026

𝐍𝐨𝐛𝐨𝐝𝐲 𝐭𝐨𝐥𝐝 𝐲𝐨𝐮 𝐭𝐡𝐚𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐮𝐩 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐰𝐚𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐭𝐡𝐞 𝐠𝐢𝐟𝐭.

For Archies this Rakshabandhan, we built a station that doesn't exist anywhere, a Gulmohar garden where every drawer holds a memory, and an old caretaker gathers laughter, flowers, and quiet sibling moments before they become a single Rakhi hamper.

Every beat, every frame, every drawer imagined, written, and brought to life entirely with AI.

This is what we mean when we say creative intelligence: not replacing the story, but finding new ways to tell it.

𝐀𝐧 𝐀𝐈 𝐅𝐢𝐥𝐦, 𝐜𝐫𝐚𝐟𝐭𝐞𝐝 𝐛𝐲 𝐋𝐲𝐱𝐞𝐥&𝐅𝐥𝐚𝐦𝐢𝐧𝐠𝐨 𝐟𝐨𝐫 🌸

27/08/2026

Every festive season holds two very different worlds.

The one consumers dive into: packed carts, endless offers, wishlists getting ticked off one by one. 🛒✨

And the one we explore: peak traffic, rising competition, expensive clicks, shifting intent, and one question we always go looking for the answer to: how do we win?

Because the biggest shopping season of the year is not just about showing up. It is about discovering where to show up, finding the right moment to push, knowing what to scale, and making sure every rupee finds its way to where it works hardest. 📈

Over the years, we have ventured into these challenges across marketplaces and found something worth holding onto: growth that is built on curiosity, sharp strategy, and partnerships that are willing to go further.

Here is what our partners found on the other side of that journey. 💬🚀

This festive season, we are ready to explore a few more.

Finding festive potential and turning it into your brand's next growth story.

17/08/2026

A 500-year-old craft. A first-time viewer. ✨

'Khari: Discovering Craft through the Eyes of a Child' our 80th Independence Day film for Fabindia, following the Chippa community's block printing through a child's curiosity. 👀🌿

Because the future belongs to the curious.

Made by Lyxel&Flamingo for Fabindia. 🎬

14/08/2026

One of our favourite things is seeing an idea leave the brainstorm room and come alive on screen. ✨

For the launch of SOFY Period Panty, we created , a campaign thought that turned into an original track and DVC, built to make period conversations feel a little more candid, relatable, and fun.

A whole lot of thinking, writing, re-writing, shooting, and editing later, here we are!

Hit play and meet your new period green flag.

13/08/2026

AMJ quarter was about chasing the right moment before it closes. Where relevance meets performance.

And somewhere between "Mother's Day ke liye kuch accha sa gift chahiye" and "bas kuch accha aur jaldi ban jaye khaane ka mann hai," quick commerce became more than just 10-minute delivery.

It became about showing up for the little ways people celebrate.

A gift, a craving, a recipe, a ritual.

May was about Mom. 💛

Mother's Day is one of the most crowded battles in search. Everyone chasing the same shopper, the same keywords, the same narrow window.

With Chumbak on Blinkit, we didn't just show up. We stayed in the fight.

Real-time bid recalibration, city-wise budget shifts, and aggressive defence as CPMs moved kept us visible when it mattered most. Because in performance, timing isn't everything. It's the only thing.

The result?
🔹 5x sellout growth. 📈
🔹 7x search growth. 🔍
🔹 YoY.

Then came June. 🌿

Father's Day. World Environment Day. International Yoga Day. And one that felt quietly special: World Poha Day.

Poha is one of those rare dishes that belongs to everyone. It travels across India and changes as it goes. Indori. Kanda. Tarri. Different plates, different stories, one familiar comfort.

When Rajdhani and Zepto came together for World Poha Day, the idea was never to introduce something new. It was to make people look at something they already love, a little differently.

A customised poha bowl concept. Tailored landing pages across Zepto's home and category journeys. Search visibility stitching it all together. One simple purchase turned into something worth remembering.

To every brand that ran with us this quarter, thank you for letting us be in the room when it counted.

One quarter closes.

But the searches are building. The carts are filling. And the season that changes everything is almost here.

The festive season is here. ✨

More searches to win.
More shoppers to reach.
More stories to build.

30/07/2026

This one comes with a Bronze at e4m TechManch and IDMA 2026 in the Best PPC category, a success story we're genuinely proud to share with everyone:

Most growth stories start with "we spent more." This one started with a different question.

When we started working on Interio by Godrej's chairs business, the brand had strong products and a real discovery problem. Low share of voice in generic search. Limited brand pull for chairs specifically. Every conventional path to scale risked inflating costs before demand had even matured.

Growing fast and growing profitably felt like opposite ends of the same rope. So we stopped pulling and changed the shape of the funnel instead.

The first job was getting Interio into consideration sets it had never been part of. Display handled that, not as a visibility play, but as the entry point for demand that didn't yet have a brand preference. By the time search intent kicked in, we had already done the work of protecting it. A governed generic-to-branded mix kept qualified demand on track, Spotlight control held the high-intent terms, and at the bottom, a curated SKU roster and ROI-led bidding let the business close without giving margin back to volume anxiety.

Festive 2025 was when the discipline got tested. Volume grew 275% YoY, four times faster than the category around it. Market share climbed 111%. Every rupee spent returned fourteen in revenue. ACOS stayed below 7%.

No efficiency bleed at scale. Just what happens when you refuse the obvious path long enough for the right one to work.

Spend growth is easy to explain. Efficient growth? That's a chair we're happy to sit in.

To the team at Interio by Godrej Neeraj Chandani Pratishtha Shukla Khushboo Chauhan Sumit Somani, this one reflects the trust you placed in us at every step.

27/07/2026

𝐀 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐚𝐫𝐫𝐢𝐯𝐞𝐬 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐚𝐧𝐱𝐢𝐨𝐮𝐬.

They came for a test result they can't read, or a symptom they googled at midnight. What they feel in the next few seconds - relief or doubt - is the whole decision.

Across the healthcare platforms we've built in India, one pattern keeps repeating. A patient assesses you across three surfaces before they ever make contact: whether you show up in search, whether an AI names you when asked, and the comfort signals - speed, clarity, reviews, tone - they read in seconds. Most healthcare websites are built to serve one of the three.

So the job changed. It's growth, not decoration. A site that's found but not convincing, or convincing but never found, is a cost rather than an asset.

When Medanta rebuilt around that reality, monthly traffic grew 2.3x, and the share of visits completing a booking or enquiry moved from 75% to 94%. Direct traffic grew fastest of all, at 2.6x - usually the sign a brand has become the one patients recommend to each other. AI Assistant showed up as a traffic channel that hadn't existed before the rebuild.

The carousel walks through what changed for Medanta, Agilus, Paras and Olympus - including the network drawing a lakh visitors a day, where the real bottleneck turned out to be a translation layer, not server capacity.

The full write-up, with the five checks any healthcare team can run this quarter: https://bit.ly/3RYu7vI

Dev Batra Hitanshu Gupta Ashish Sharma Shubh Bajaj Prateek Jain

27/07/2026

A patient arrives at your website already anxious.

They came for a test result they can't read, or a symptom they googled at midnight. What they feel in the next few seconds - relief or doubt - is the whole decision.

Across the healthcare platforms we've built in India, one pattern keeps repeating. A patient assesses you across three surfaces before they ever make contact: whether you show up in search, whether an AI names you when asked, and the comfort signals - speed, clarity, reviews, tone - they read in seconds. Most healthcare websites are built to serve one of the three.

So the job changed. It's growth, not decoration. A site that's found but not convincing, or convincing but never found, is a cost rather than an asset.

When Medanta rebuilt around that reality, monthly traffic grew 2.3x and the share of visits completing a booking or enquiry moved from 75% to 94%. Direct traffic grew fastest of all, at 2.6x - usually the sign a brand has become the one patients recommend to each other. AI Assistant showed up as a traffic channel that hadn't existed before the rebuild.

The carousel walks through what changed for Medanta, Agilus, Paras and Olympus - including the network drawing a lakh visitors a day, where the real bottleneck turned out to be a translation layer, not server capacity.

The full write-up, with the five checks any healthcare team can run this quarter:
https://lyxelandflamingo.com/blogs/technology/healthcare-website-growth-discoverability/

23/07/2026

It was supposed to be just another sleepover. 🛏️

Three friends. A room full of energy. A hookstep everyone was trying to nail. And somewhere between the laughter and the retakes, a story started coming to life on set.

That's what this BTS is. A little peek into the making of our latest shoot with Sofy, where every scene, every frame, every in-between moment was chasing one feeling. That a girl should never have to stop herself from living her night fully.

We built a room. We blocked the scenes. We ran the takes until it felt real. And then we ran them again. 💚

Because some stories deserve to be told right.

🎬 BTS dropping now. Which moment made you feel like you were in that room?

Something BIG is coming. Stay tuned. 👀

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