
25/06/2025
HeyGen. AI launched a new feature on "Product Placement," and what a product it is for marketing promotion.
Transforming Influencer Promotion "Product Placement" with simply a product photo upload, AI is revolutionising marketing by allowing companies to produce life-like influencer advertisements with any Bollywood celebrity. Using generative AI, this technology creates high-fidelity video content that seamlessly incorporates objects into situations, including AI-generated celebrity likenesses or virtual influencers.
HeyGen enables marketers to create customised ads without the logistical hassles of conventional shoots by fusing cutting-edge video synthesis with natural language processing, greatly cutting down on production time and expenses.
The steps are simple: choose a Bollywood celebrity like Shah Rukh Khan and upload a picture of your product, such a new smartphone. With lifelike facial expressions, HeyGen's AI creates a polished advertisement in which the celebrity promotes the goods, full of voiceovers, lifelike facial emotions, and cultural cues specific to Indian viewers. In addition to integrating with editing tools like LTX Studio, this leverages on technologies like Google's Veo 3, which is excellent at lip-syncing and photorealistic rendering. The end result is an affordable, scalable solution that produces high-quality advertisements in a matter of hours rather than weeks.
There are significant marketing ramifications. The playing field has been levelled for small firms by granting them access to celebrity-level endorsements that were previously exclusive to major brands. However, even with protections like SynthID, AI-generated likenesses could be utilised without stars' express authorisation, which raises ethical concerns regarding authenticity and consent. Such methods could increase consumerism in India, where Bollywood has a huge cultural influence, by flooding social media with hyper-targeted adv.
To keep customers' trust, marketers need to strike a balance between originality and openness. However, in this AI-driven age, regulators might need to address the possibility of misleading advertising.