Owkus Web Solutions

24/10/2022

Happy Diwali 2022

22/10/2022

Happy Dhanteras 2022

13/07/2022

𝐖𝐞𝐛 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services. A more comprehensive list of tasks to which Web development commonly refers, may include Web engineering, Web design, Web content development, client liaison, client-side/server-side scripting, Web server and network security configuration, and e-commerce development.

Among Web professionals, "Web development" usually refers to the main non-design aspects of building Web sites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.

For larger organizations and businesses, Web development teams can consist of hundreds of people (Web developers) and follow standard methods like Agile methodologies while developing Web sites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of Web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers. Since the commercialization of the Web with Tim Berners-Lee developing the World Wide Web at CERN, the industry has boomed and has become one of the most used technologies ever.

12/07/2022

𝐖𝐞𝐛 𝐝𝐞𝐬𝐢𝐠𝐧

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

11/07/2022

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞 𝐰𝐞𝐛 𝐝𝐞𝐬𝐢𝐠𝐧

Responsive web design (RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction.

A responsive design adapts the web-page layout to the viewing environment by using techniques such as fluid proportion-based grids, flexible images, and CSS3 media queries, an extension of the rule, in the following ways:

The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, e.g. width of the rendering surface (browser window width or a physical display size).
Responsive layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone.
Responsive web design became more important as users of mobile devices came to account for the majority of web site visitors. In 2015, for instance, Google announced Mobilegeddon and started to boost the page ranking of mobile-friendly sites when searching from a mobile device.

Responsive web design is an example of user interface plasticity.

28/06/2022

𝐒𝐄𝐎 𝐢𝐧 𝟐𝟎𝟐𝟐: 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐆𝐮𝐢𝐝𝐞

In the field of SEO, it’s safe to say that things are always changing.

Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords.

Sophisticated strategies for increasing organic traffic exist, along with things like competitor gap analysis, keyword gap analysis, and so on.

There are a number of strategies that one must use to be successful in the ever-increasing competitive landscape in SEO.

SEO in 2022: Complete Guide February 27, 2020 In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and k...

22/06/2022

𝑾𝒉𝒂𝒕 𝒊𝒔 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈?

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

#𝐎𝐰𝐤𝐮𝐬 #𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 #𝐒𝐨𝐜𝐢𝐚𝐥𝐌𝐞𝐝𝐢𝐚𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

22/06/2022

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎)?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

#𝐨𝐰𝐤𝐮𝐬 #𝐬𝐞𝐨 #𝐝𝐢𝐠𝐢𝐭𝐚𝐥𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

All You Need To Know About Website And SEO In 2022 March 10, 2020 For starters, the proportion of organic search results will continue to decline gradually as more ads exclude SERPs. SEO, in short, means that your site appears at the top of search engine results when someone speaks a query for which...

19/06/2022

𝐊𝐄𝐘𝐖𝐎𝐑𝐃 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇

Understand what your audience wants to find.

Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫?
𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐢𝐭?
𝐈𝐧 𝐰𝐡𝐚𝐭 𝐟𝐨𝐫𝐦𝐚𝐭 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐰𝐚𝐧𝐭 𝐭𝐡𝐚𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧?

In this chapter, you'll get tools and strategies for uncovering that information, as well as learn tactics that'll help you avoid keyword research foibles and build strong content. Once you uncover how your target audience is searching for your content, you begin to uncover a whole new world of strategic SEO!

Keyword Research In 2022 March 13, 2020 Keyword Research Keywords are words or phrases that describe who you are. When a user searches the Google search bar for something, Google shows them a list of keywords from different websites that determine the best results for their search. In this guide, we...

15/06/2022

𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬

A website that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.

#𝐄𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 #𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 #𝐎𝐰𝐤𝐮𝐬

E Commerce Website 2022 March 16, 2020 E Commerce Website Developing business ideas and starting a business can be at least difficult, a time-consuming process. Fortunately, it is easy to learn how to set up an e-commerce website to sell products and services online. Modern e-commerce platforms are....

14/06/2022

𝐒𝐄𝐎 – 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
If you are in Guwahati, then your search for the best SEO company in Guwahati comes to an end as we, Owkus Web Solutions is there to guide you in managing the SEO of your website. Owkus Web Solutions is a website development and digital marketing company based in Guwahati. Our professionals are equipped with the long term SEO experience to help you.
#𝐒𝐄𝐎 #𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐌𝐚𝐫𝐤𝐚𝐭𝐢𝐧𝐠 #𝐎𝐰𝐤𝐮𝐬

SEO in 2022: Complete Guide February 27, 2020 In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and k...

13/06/2022

𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool.
So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free Business Profile, you must also separately create a free Google My Business account for that profile.

A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google. In this post, I’m going to cover everything you need to know about Google My Business, including:
• What Google My Business is
• How to use Google My Business effectively
• How to use Google My Business for SEO
• How to create a Google My Business account
Read on so you can incorporate this free and powerful tool to your marketing toolkit!

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬?

As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.
Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

What this means is, a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.