28/03/2025
*Press Note*
*Cafe Niloufer Launches "Niloufer Supreme Tea Powder," Promoting Customization in Every Cup*
*"We recognize that every household has its own distinct taste and preferences, and our new product empowers personalization, says MD Shashank"*
*Hyderabad, March 28, 2025:* Cafe Niloufer, the oldest and most esteemed tea cafe in Hyderabad, has introduced its latest offering, "Niloufer Supreme Tea Powder," at its flagship location in Hitech City—the largest tea cafe in India on 28 March, 2025. The launch event featured Mr. Anumula Babu Rao, Founder and Chairman, alongside Mr. Anumula Shashank, Managing Director.
"Our mission has always been centered around crafting the ideal cup of tea for everyone," stated Mr. Babu Rao. "With the introduction of Niloufer Supreme Tea Powder, alongside our signature blends, Platinum and Double Delight, we aim to cater to the diverse preferences of our customers. I personally oversee the blending process, utilizing only the finest hand-picked leaves from premium Assam tea gardens, and we adhere to rigorous quality testing at every stage."
Reiterating this commitment to consumer choice, Mr. Shashank added, "We recognize that every household has its own distinct taste and preferences. Niloufer Supreme Tea is designed for versatility, accommodating all Telugu households, whether they prefer high fat, medium fat, or low fat milk. Our tea powder allows for individual customization, empowering each person to brew their own perfect cup."
Mr. Shashank expressed optimism for future growth: "With a robust salesforce and a growing distribution network across Andhra and Telangana, we are now making significant inroads into the FMCG sector in both states." He revealed that, in collaboration with TSIIC, 6 acres of land in Chandanvalli has been allocated for tea and biscuit production. This new initiative will feature a 2.4 lakh sq. ft. facility dedicated to tea production, complemented by a biscuit manufacturing plant, generating over 600 jobs and fostering local economic growth. Operations for the Tea Factory are set to begin in April, with the biscuit plant expected to launch by June or July 2025.
Mr. Shashank concluded by assuring stakeholders of ongoing growth driven by quality, trust, and innovation, with Niloufer Supreme Tea available in major retail chains, including D-Mart, Ratnadeep, Reliance Mart, and other kirana stores, as well as e-commerce platforms such as Amazon and quick-commerce services like Swiggy Instamart and Blinkit.
The launch of Niloufer Supreme Tea Powder not only enhances Cafe Niloufer’s dedication to the rich tea-drinking culture of Telangana and Andhra Pradesh but also reaffirms its strength as a thriving hub for over 20,000 chai enthusiasts daily. With more than 45 years of commitment to quality and customer satisfaction, Cafe Niloufer continues to lead Hyderabad's vibrant tea culture.
The campaign slogan, "Kevalam Chai kadu, Charger" (It's not just tea, it's a charger), encapsulates the core philosophy of Cafe Niloufer, emphasizing that tea transcends being merely a beverage; it serves as a source of energy that fosters connections and enriches daily life.
About Cafe Niloufer:
Founded in 1978 by Shri A. Babu Rao, Cafe Niloufer was conceived with the vision of creating a chai that not only delights the senses but also embodies the spirit of Hyderabad. Over the decades, it has grown into a cultural landmark, known for its traditional Hyderabadi Chai, expanding from a single outlet in Lakdikapul to multiple locations including Banjara Hills, Himayatnagar, and Hitech City.
Recently diversifying into retail space with its tea powder offerings, Cafe Niloufer remains a favored destination for exceptional food and memorable experiences.
