26/12/2025
As this year comes to an end, I find myself looking back at what truly shaped us. This is one of those years I know I will always remember a year that broke us in ways, and quietly built us back again.
One of the most defining moments was releasing our first-ever documentary. What once felt like a distant dream became real. Shooting it was emotionally hard in ways words still fail to hold, which is why I never spoke much about how it was made. Every time we picked up the camera at shelters, we didnât just see dogs â we saw stories, broken hearts, and lives that had done nothing wrong. We cried while making and editing it, but we stayed with the process and made it come alive, honestly and gently.
As the year unfolded, we extended our boundaries beyond what we once imagined. Sniff Stories travelled beyond home and expanded to Singapore and Malaysia. I still remember reading messages from pet parents saying they had been following us for a while and couldnât wait for their pets to experience a shoot with us. It may seem simple, but for us, being trusted across borders means everything.
Somewhere along the way, I paused and realised how far we had come. The girl who started Sniff Stories at 19 is 25 today. I still wonder what if I hadnât started, what if I had listened to the doubts. But this little baby weâve raised together found its way â through your love, your trust, and our belief in doing things with heart.
This year also brought us families who knew time wasnât in their favour with their pets. They reached out, and we couldnât say no. Those shoots were filled with tears, laughter, stories, warmth, and quiet comfort. Some of those babies are now in heaven, and we feel deeply grateful that we could create something for their families to hold on to.
There were moments I wanted to give up. Silent battles change you, and loss alters you. But this year taught me one thing â as long as I have the chance to show up, to care, and to try to make a difference, life is still good.
Thank you for trusting us with your babies, your stories, and your hearts.
We step into the next year with gratitude, purpose, and hope. đ¤
-Saloni
Co founder, Sniff Stories