Amit Suvarna, Jogeshwari (2025)

11/07/2025

It's possible to feel invisible on LinkedIn

Do we blame the algorithm or ...

Does your content need a makeover?

We help small B2B businesses reach hundreds of accounts every week with their content.

It's not rocket science,
but it does require some strategy.
Throw in some faith and persistence for good measure.

What to stop doing:

- Treating every post like a sales pitch.
- Trying to speak to everyone.
- Relying solely on ChatGPT.
- Posting for the sake of it.
- Ignoring visual appeal.
- Posting-and-Ghosting.
- Being inconsistent.

What to start doing instead:

- Educate and entertain.
- Build a content strategy.
- Engage like it’s your job.
- Let your personality shine.
- Stick to a posting schedule.
- Use AI tools, but your voice rules.
- Align content with business goals.
- Follow 80% value, 20% promotion.
- Address your client’s pain points directly.

Building a strong LinkedIn presence takes time,
but these steps will get you there.

Got any questions?

08/07/2025

“Be the change you want to see in the world.”
We’ve all heard that line.
But very few people live it.

One man who does?
Siddharth Rajsekar.

Today, I witnessed a bold new chapter in his journey, the premiere of his documentary "Game of Change" at PVR Juhu, Mumbai.

It's a movement disguised as a film.
It's a call to bring India back to its roots of learning.
To revive the spirit Nalanda once held.

Where knowledge was sacred.
And transformation, personal.

Produced by Sidz and Meena Chabria ,
this documentary features real coaches,
real stories, and real change.

From mentors I admire like Blair Singer and Surendran Jayasekar, to everyday people who chose
- To rewrite their story.
- To light the way for others.
- And to build a business that stands the test of time.

I'm convinced the game of change
doesn’t begin with strategy.
It begins with the self.

That’s where all transformation starts.

And I’m proud to have witnessed the first step of something that could shape the future of learning not just in India,
but across the world.

P.S. Also any opportunity to run into my peeps is an opportunity I'll take 😁

27/06/2025

Great products and services are rare.

But trusted voices? Even rarer.

Let me say this clearly:

If no one knows you exist,
it doesn’t matter how good your work is.

Most business owners spend 90% of their energy perfecting their offer.

But if only 30 people see it a week,
even great won’t move the needle.

That’s where distribution comes in.

In simple terms, it’s your ability to get your content, story, and value in front of the right people, consistently.

And right now?
That’s the real game.

Because
Tech is easy to copy.
Offers can be cloned.
Tactics go stale.

But what’s hard to replicate?

- A loyal community.
- A recognizable voice.
- A brand people wait to hear from.
- A system that builds trust before the pitch.

In my world of personal branding and story content coaching,
I’ve seen this play out again and again:

The ones who win aren't always the best storytellers.
They’re the ones who show up consistently and distribute smartly.

So how do you build distribution?

Start small. But start now.

1. Pick one platform.
Learn its rhythm. Play and improve.

2. Post every week.
Don’t aim for virality. Aim for building trust.

3. Tell stories.
People remember stories, not slogans.

4. Engage in conversations.
That’s distribution too.

5. Reuse your best ideas.
Trust me, not everyone saw it the first time.

Your message deserves reach.
Not just a quiet corner on the internet.

Show up.
Build trust.
Distribute well.

Because in 2025, as unfair as it sounds ...

It’s not the best product, service, or offer that wins.
It’s the best distribution.

26/06/2025

You don’t fall for perfect content.
But you do feel presence in someone’s content.

It’s the difference between
someone trying hard to impress
vs someone trying to create impact.

I have no illusions about this ...
My audience is smarter than I am.

I know you can tell when I’m "trying" to sound smart.
You can sense when I’m performing instead of expressing.
You can tell when my “value post” is just a trick to stay visible.

You can also hear the hesitation in someone's tone.
You can also tell when the content is hollow.
You can feel the pressure behind the words.

And let’s be honest,
You can smell AI slop from a mile away.

So if you can feel all of this when you scroll...
What makes you think your audience isn’t the same way?

You can’t fake depth.
You can’t fake alignment.
You can’t fake being real.

We think content is about what we say.
But it’s really about where it’s coming from.

Alignment is louder than effort.
Resonance is stronger than reach.
Truth is more magnetic than tactics.

We all want to belong.
We all want congruence.

Because beneath all the metrics and messaging
We’re all just looking for something real and helpful.

And when it does ...
You don’t need to convince anyone.

25/06/2025

A few years ago,
I thought something was wrong with me.

I had tried everything:

Engineering.
Quit.

MBA.
Quit again.

Started a business.
Watched it crash.

It felt like I had missed the bus to a fulfilled life.

While my peers picked lanes and zoomed ahead,
I kept hitting restart.

I was a wedding photographer.
Shot content for rotting peanuts.
Did freelance gigs that paid bills
but choked my spirit.

I felt like I was always building for others.
Never for myself.

And one day, a potential client asked me a question that knocked the wind out of me:

“If you’re so good at content,
why don’t I see you anywhere?”

That line haunted me.

I could’ve gotten away with the classic:
“Doctors don’t treat themselves” jibe.

But it wouldn’t have been honest.

I knew content.
I understood storytelling.

But I had hidden behind others for so long,
I forgot how to show up as myself.

That’s when I remembered something my mentor once told me:

“You’re scared of ruining your reputation.
But let’s be honest.
You don’t have one to ruin ... yet.
Build it first.”

Harsh.
But freeing.

Around the same time,
I started spending more time with coaches, creators, solopreneurs.

People who weren’t trying to be perfect.
They were just trying to be real
and build something they loved.

It made me realise:

I’ve spent most of my life hiding.

That was the moment I chose to stop.

No more holding back.
No more overthinking.
No more pretending I was fine
while asphyxiating inside.

I started writing.
Creating.
Speaking.

And that act of showing up
is changing my life as we speak.

Today, I’m a Story Content Coach and Personal Brand Strategist.

Only because this work shows me who I am
and who I can be.

Helping others do the same?
That’s how I pay it forward.

For every version of me
that thought he was behind.

For every person out there
who feels invisible right now.

If my story helps you feel seen,
I’ll keep telling it.

Because storytelling is what I do.
It’s also what I owe.

To myself.
And to everyone still trying to find their way back to themselves.

Happy Storytelling :)

23/06/2025

I never believed I could own a stage.

Sometimes, it takes someone else’s belief to help you find your own.

"Bhai, we want you to speak at SGR this June,"
Sagar Sangam Sahu and Rahath said casually one April afternoon.

"I wouldn't know what to say,” I told them.
“The only thing I know is how to be happy with what little I have."

“Then speak about that,” they replied.

I wasn’t ready.
Not even close.

For years, I had helped others build their brand stories.
But I never saw myself as someone with a story.

Still, I said yes.
Not out of confidence
But because I trusted the people who trusted me.

When June came and I stepped on that stage,
I felt that strange electricity only a stage carries.

Some people ride it.
Some people freeze.

I stumbled.

My talk on exploring personal stories and finding joy was ...
Let’s just say, it wasn’t my best work.

But when I stepped off the stage,
I got a standing ovation from a crowd too kind to admit I bombed.

A sigh of relief.
And then a quiet, cathartic jolt,
Of doing something I never thought I could.

Since then, every opportunity has pushed me further.
Each one chipping away at who I thought I had to be,
and revealing more of who I already was.

I now talk about stories with abandon.
I'm still far from being the perfect speaker.
But remembering my life helped me remember myself.

So if you ever doubt your place in the room,
borrow the belief of the people who already see you.

Say yes.
Let their faith carry you to the edge.
And when you leap, don’t look down.

Look in.
That’s where your story lives.

To Sagar and Rahath,
Thank you for seeing the version of me I hadn’t met yet.

My story inched forward
because you said, “Speak about that.”

And that was more than enough.

20/06/2025

“The greater the difference,
The deeper the impact.”

That’s contrast.
The flavour of every story.

It’s the clash between two worlds,
And the journey of change.

Like ...

- A shy speaker who commands the TED stage.
- A broke college dropout who becomes a billionaire CEO.
- A failing business that turns into a success story overnight.

Contrast makes that shift visible.

Here’s how to use contrast in your stories to add impact:

1. Problem vs. Solution

Don’t just show the solution.
Show what life looked like before it.
Bleeding revenue. Missed deadlines. Panic.
Then bring in the fix. Let the reader feel the relief.

2. Before vs. After

Weak contrast = weak story.
Give us the “before” in all its mess.
Only then will the “after” feel like magic.

3. Expectation vs. Reality

Set the stage.
Then shake it.
“I thought I was getting a mentor. I got a mirror.”
That tension keeps people hooked.

4. Logic vs. Emotion

You need both.
Lead with insight. Close with heart.
That’s how you shift belief and behavior.

That’s the power of contrast.

It deepens emotion.
It sharpens meaning.
It sucks people in and holds them there.

In the end,
we don’t remember stories.

We remember what changed.

The struggle before the win.
The silence before the applause.
The doubt before the breakthrough.

Because contrast doesn’t just make stories powerful.
It makes them true.

The greater the difference,
The deeper it lives in us.

That’s why contrast isn’t just a story tool
It’s the story we live.

17/06/2025

For the last time,

Good branding isn’t:

- A fancy logo
- Trendy fonts
- A polished color palette

So, what is good branding?

- Over-delivering on your promises
- Delivering consistent, high-quality results
- Safeguarding customer data like your own
- Providing easy access to customer support
- Offering guarantees and hassle-free returns
- Ensuring every interaction is smooth and pleasant
- Sharing valuable content that solves real problems

Simply put, good branding means putting your customers first.

Always.

When you do, you earn their trust.
And trust is what turns customers into loyal, repeat buyers.

I love what Alex Hormozi says about this.
"Branding is a deliberate pairing of things through an outcome."

Think of a company like HubSpot.

The outcome?
Businesses using their platform grow faster and work more efficiently.

That’s the result people associate with HubSpot
Growth and Productivity.

So when a business owner needs a CRM or marketing platform, HubSpot is top of mind.

For small business owners like us, this means:

- Solve real problems for your customers
- Deliver consistent, high-quality outcomes
- Make every interaction with your business valuable
- Be authentic and transparent in all communications

Your brand isn’t what you say it is -
It’s what your customers say about you when you’re not in the room.

So, stop obsessing over your logo.

Start obsessing over your customers.
Build products and experiences they will cherish. 😊

13/06/2025

The easiest way to fail?

Wait for things to get easier.

They won’t. And that’s the point.

Most people quit when it gets hard.
They assume struggle means they’re not cut out for this.

I used to believe that too.

I quit on almost everything.

And like the fox who called the grapes sour,
I convinced myself "Maybe this isn’t for me."

But then I did it again.
And again.
And again.

Until I realized
That mindset kept me stuck.

The problem wasn’t talent.
It wasn’t luck.

It was me.

Nothing worth doing feels easy at the start.

- The first time you pitch? Silence.
- The first post you publish? It flops.
- The first time you hit record, you cringe at your voice.

But those aren’t signs to stop.
They’re signs to keep going.

Even now, I wouldn’t call myself successful (yet!).
But I know this:

- I have to have faith.
- I must put in the work.
- I've got to stay the course when no one is watching.

Even if I fail.
Even if I get hurt.
Even when I feel dejected and want to give up.

Because one day,
they’ll call me "Lucky".

But they won’t have seen the days
when I was down on my luck.

So if you’re in that messy middle
Keep going.

You are real winners,
Not waiting for things to get easier.

You keep taking swings
until the wall comes down.

Believe me,
It’s never been about luck or talent.

It’s about who YOU choose to be
when things get hard.

So,
- Are you waiting?
- Or are you showing up?

Because the only way to win
Is to keep playing the game. 😊

30/05/2025

There’s this one scene from The Pursuit of Happyness I can’t unsee.

Chris Gardner is curled up on the subway floor. His son’s asleep in his lap.

One foot is pushing against the toilet door to keep it shut.

That’s all he has.
That stall. That night. That moment.

And still he holds on.

Not because he has a grand plan.
But because giving up wasn’t an option.

That kind of grit isn’t motivational.
It’s desperate.

And it’s real.

Most business owners think persistence looks like showing up on social media every day.

Or reading one more book.
Or launching one more offer.

But sometimes, persistence is just ...
surviving.

Holding the door closed long enough,
So the world doesn’t break through and crush what little you have left.

If you’re building something right now
And everything feels stuck. Cramped. Lonely.

I understand you’re in your toilet stall moment.

It's not pretty.
But it's defining.

Because the story doesn't turn
when you figure it all out.

It turns when you refuse to walk away.

And if you’re still standing?
Still showing up in small ways?

You're already doing the hard part.
Your future is being built in the scenes no one sees.

28/05/2025

You sit to write stories. Then nothing.

Just a blinking cursor taunting you.

That's the problem with winging it.

You end up staring at a blank screen,
Stuck, & envious of how your peers do it.

But there's a way to bring back
the joy & structure of brand storytelling?

Here's a simple framework:

1. Begin with the moment
2. Why it stands out or is crucial
3. Paint the "before" picture
4. Introduce the challenge
5. Show the impact of that challenge
6. Reveal your A-Ha
7. Walk through your solution
8. Showcase the "after" transformed reality

Want to see what it looks like in action?

Disclaimer:
No Corporate Training Professionals were hurt while writing this story.

→ The Moment:
↳ March 2020. Mr. CHRO called. "All instructor-led trainings are cancelled indefinitely. Covid is upon us."

→ Why it stands out:
↳ In that instant, our entire business model became obsolete. Years of work went p**f.

→ Before:
↳ We were thriving. Our calendar was packed with in-person workshops.

→ The challenge:
↳ Overnight, face-to-face training became impossible. Companies were scrambling to adapt to remote work, let alone think about training.

→ Impact:
↳ Our revenue dried up almost instantly. We had to furlough most of our team. The future of our company hung by a thread.

→ A-ha:
↳ During a late-night call with a client, it hit me. They didn't want training BUT needed a way to keep their newly remote teams connected and engaged.

→ Solution:
↳ We pivoted hard and redesigned our content for shorter, more frequent sessions to combat 'Zoom fatigue'.

→ After:
↳ We're no longer just a training company but employee engagement experts. Our client base is global. The team is back and then some.

→ Transformed reality:
↳ The call from that CHRO? It reminds me daily how a crisis can be the catalyst to innovate and succeed. Bring it on!

Give it a shot.

You might just get in the grove and enjoy yourself. 😁

------

Follow Amit Suvarna to tell better stories that make people care.

📩 DM me if your content isn’t getting you results.

23/05/2025

Reinvention isn’t the risk.
Staying the same is.

Here's what I see with most businesses:
They hit early success and freeze.
They lock in that strategy.
And they pray it keeps working.

But what worked once might not work again.
Markets shift.
Trends change.
Your customers evolve EVERY DAY.

And if you don’t move with them,
You risk becoming irrelevant.

The smart businesses build on the shifts.
They listen.
They adapt.
They keep showing up with fresh energy, new ideas, and better ways to serve.

It’s not easy.
It takes guts to let go of what’s familiar.
It takes vision to spot what’s next.

But that is where growth lives.

Your next chapter is waiting.
But you’ve got to pick up the pen.

So are you still coasting on what once worked?
Or are you building something new for who your customers are now?

Your call.

------

Follow Amit Suvarna to tell better stories that make people care.

📩 DM me if your content isn’t getting you results.

Amit Suvarna

11/07/2025

08/07/2025

27/06/2025

26/06/2025

25/06/2025

23/06/2025

20/06/2025

17/06/2025

13/06/2025

30/05/2025

28/05/2025

23/05/2025

Address

Website

Alerts

Shortcuts

Share

Category