07/08/2026
A factory in Gujarat did something most companies with ten times the budget never manage.
They built a hostel for workers. Opened a school for their children. Then created flexible mini-factories where the mothers could work during free hours, using waste material from the main factory floor.
The products those women made ended up on the shelves of IKEA and Walmart.
That is what Divesh Soni calls a purposeful business. Not a CSR report filed at the end of a profitable quarter. A business where purpose is built into the cost, not the profit.
On The Content Alchemist Show, Divesh, Founder of PurposeGenie and co-founder of Go Global Business School Singapore, explains the difference between a transactional business and one that creates a ripple effect across its people, community, and planet.
The shift is simpler than most leaders think. It starts with one question: who else benefits when your business wins?
Full episode link in comments.