26/09/2026
Your category is crowded. So why should customers choose you?
The most interesting brands donât always invent something completely new.
They look at something familiar through a different lens.
Gud Gum made chewing gum plastic-free and functional.
Jiffy gave instant ramen a protein-focused angle.
Moment turned toothpicks into a new consumption experience.
Mad Nose reimagined perfume as tiny liquid capsules.
Different products. Different categories. Same lesson: find your angle.
Because when your category looks crowded, differentiation doesnât always mean creating something new.
Sometimes, it means seeing something familiar differently.
Whatâs the different lens for your brand?
Comment DIGIBASK and letâs find it.