28/10/2025
Lay’s gets a fresh new look!
This revamp puts the potato at the center, celebrating its roots in farming and authenticity.
The warmer sun tones and distinct rays reflect growth, while new colors like pickle green, hickory brown, and savory red draw from real ingredients and natural inspiration.
The classic red ribbon stays honoring Lay’s timeless legacy. ❤️
And by 2025, Lay’s aims to go free from artificial flavors & colors across its U.S. range.
A bold move blending heritage, nature, and transparency.
🔁 Repost if you love smart rebranding moves!