03/11/2025
You found a winning ad! You scaled the budget! Success! Then, two weeks later, performance crashed. You hit Creative Fatigue—and it's an expected, natural part of the Meta ecosystem. 🛑
The algorithm is designed to seek novelty. If the same users see the same ad too often, they stop clicking. Your Cost Per Lead (CPL) skyrockets. The fix? Treat fatigue as a feature. Plan your ad creation like a content calendar. You need 3-5 fresh, distinct angles ready to launch before your current winner dies. Stop mourning the winners. Start creating the next one.
DM us and let's start structuring your constant creative pipeline.