12/09/2025
Onam is a time of joy, unity, and gratitude — and this year, we dedicated it to the women who silently power a cleaner, greener Kerala: the Haritha Karma Sena. Their everyday work in waste management is not just about cleanliness, but about dignity, resilience, and community care.
To make this tribute more meaningful, South Indian film star Neeraja Rajendran lent her wholehearted support, standing with these women and amplifying their story. The video we created as a token of appreciation found its way to thousands when Hon. Minister for Local Self Governance, MB Rajesh, shared it on his official Instagram.
The response was overwhelming, filling the women of Haritha Karma Sena with pride and reminding them that their contribution matters deeply to Kerala.
This effort was also aligned with — an initiative that encourages celebrating responsibly by following green protocols, reducing plastic, and curbing food waste, so that Onam stays as beautiful as the values it represents.