Dgidata Digital Marketing Agency, KOLKATA (2025)

28/07/2023

A quick guide to GOOGLE ADS BIDDING Strategy
Google ads provide such types of Bidding Strategies:
1. Manual Bidding
2. Automatic Bidding
3. Maximise Clicks
4. Maximise Conversion
5. Target CPA
6. Target IMpression share
7. Target ROAS
8. Maximise Conversion Value

04/07/2023

hacks can surely save your CAC! ( Customer Acquisition Cost )

Check out these easy-to-follow suggestions for getting minimal bid clicks and increasing your ROI:

🚀Boost Quality Score: Improve click-through rate, ad relevance, and landing page experience. Your bid criteria may be reduced and your visibility may rise with a better Quality Score.

🔎 Master Keyword Selection: Pick words that are precise, pertinent, and align with the search intent of your audience. Long-tail keywords could result in lower bid costs and a more focused audience.

🎨 Create Captivating Ad Copy: Using compelling and pertinent ad copy, engage your audience. For higher click-through rates, emphasize your unique selling propositions and provide unambiguous calls to action.

🎯 Master Geo-Targeting: Pay attention to the places where your adverts work best. By focusing on high-conversion regions, you may maximize your bids and reduce wasteful spending.

⏰ Optimize your ad scheduling: by choosing times when your advertising will perform best. Ads that are shown during times of high conversion can result in more clicks at a cheaper cost per click.

♾️ Utilise ad extensions: like site links, callouts, and snippets to maximize the impact of your ads while attracting clicks without raising your bids.

🔍 Test, Optimise, and Repetition: Test various ad variations, landing sites, and bidding tactics continuously. As time passes, refine and adapt your strategy for improved outcomes.

Implementing these smart tips will help you achieve minimum bid clicks in Google Ads, making every penny count and driving superior outcomes for your business. Start applying these strategies today to unlock the full potential of your ad campaigns! 💪💻

01/07/2023

Things you can do with Meta Business Suit.
Meta Business Suite is a free tool that allows you to manage your Facebook and Instagram accounts (including ads!) in one easy-to-use dashboard.
You can manage all accounts you own or administrate through the platform with various tools to make controlling your business’s social media presence much easier.
You’ll be able to:
- create a to-do list of notifications to manage
- check insights on your performance and audience growth
- create or see recent posts or stories
- create or manage recent ads
- see your content calendar
- view content inspiration
- communicate with an inbox for Facebook and Instagram - DMs
and comments
- access the Commerce Manager
- check Business Suite updates

09/06/2023

Performance, Accessibility, Best Practices, and SEO are four key areas that
(PSI) analyzes when evaluating a website's performance.

measures how quickly a website loads and renders on a user's device. PSI provides recommendations for improving performance, such as minifying 𝗝𝗮𝘃𝗮𝗦𝗰𝗿𝗶𝗽𝘁 and 𝗖𝗦𝗦 𝗳𝗶𝗹𝗲𝘀, and 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗜𝗺𝗮𝗴𝗲𝘀.

measures how easy it is for people with disabilities to use a website. PSI provides recommendations for improving accessibility, such as Adding 𝗔𝗹𝘁 𝗧𝗲𝘅𝘁 to Images and using 𝗦𝗲𝗺𝗮𝗻𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝘂𝗽.

measures how well a website follows web development best practices. PSI provides recommendations for improving best practices, such as using 𝗦𝗲𝗰𝘂𝗿𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 and 𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗥𝗲𝗱𝗶𝗿𝗲𝗰𝘁𝘀.

measures how well a website is optimized for search engines. PSI provides recommendations for improving SEO, such as using 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 and 𝗧𝗶𝘁𝗹𝗲𝘀.

If there is Anything else 📥

07/06/2023

Understanding CPC can help you get the most from your budget 📈

💰 What Cost Per Click actually is

➗ How to calculate it

💬 And what the different terms in CPC mean

Got any questions about CPC? Let us know in the comments below!

03/06/2023

When it comes to reaching the right people, testing different audiences is key to finding success. 🧪✅

For some brands, retargeting Instagram engagers 📸 can lead to tremendous results 📈. Their engagement on the platform can translate into higher conversions and ROI. 📲💼

However, it's important to note that what works for some may not work for others. Each brand is unique, and audience preferences can vary. 🔄📊

Before making a decision, consider your budget. 🤑💰 Where is the majority of your TOFU (Top of Funnel) money being spent? Is it primarily on Instagram or other platforms? 📢💸

Use this valuable data to help narrow down your retargeting efforts. Focus on the platforms and audiences that align with your objectives and deliver the best return on investment. 📉💪

Remember, testing and analyzing your results will be essential in finding the winning combination! 🧪🔬

31/05/2023

It's all you need to understand the fundamentals of SEO at a glance! 🙌
Follow for updated tips.

26/05/2023

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.

Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result.
👉Follow us for more informative posts⚡🚀

23/05/2023

Are you trying to get your Google Ads campaigns to pop off?
If so, you're in the right place.

In this carousel post, I'm going to share 4 strategies that can help you make your campaigns more effective.

From setting clear goals to tracking your results, I'll cover everything you need to know to get the most out of your Google Ads investment.

So what are you waiting for?

Let's get started!

18/05/2023

You Need to tell your Brand Stories to the Audience.
📣Follow for more tips, tools, and tutorials 💛

16/05/2023

Visual Memory > Verbal Memory 💡

Replace text with graphics.

Instead of comparison, use a table.

Instead of a percentage, use a pie chart.

Instead of an increased number, use a bar chart.

📣Follow for more tips, tools, and tutorials 💛

09/05/2023

10 mistakes that you need to run away from on Instagram 😅

Here are some common mistakes which you should avoid at all costs

Have you made any of these mistakes before? Drop a comment below
📣Follow for more tips, tools, and tutorials 💛

02/05/2023

5 Best Chrome Extensions for Better SEO Results.
1. AIPRM
2. tag assistant by legacy
3. GMB everywhere
4. Keywords Everywhere
5. SEO META in 1 CLICK
Follow for updated tips.

21/04/2023

Top 5 YouTube channels for Digital Marketing 🤯
Follow for updated tips.

18/04/2023

Know how SEO and PPC work Together.

Save this post because you'll need it later📥

Follow 👉 for more helpful content like this✨

30/03/2023

Boost Your Social Media Following: Tips and Tricks for Increasing Your Follower Count
Follow Dgidata Digital Marketing Agency

24/03/2023

𝟳 𝗠𝘆𝘁𝗵𝘀 𝗼𝗳 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺
Let me know which one you’ll be trying next! 🤩

📣Follow for more tips, tools, and tutorials 💛

22/03/2023

It’s time to remove the dust from your Instagram account. 👀

If you’ve taken a long break or you’re just unhappy with how your account is looking you might want to clean it up! 🙌🏻

In this post, I give you 7 different tips that you can use to detox your IG account. ⚡️

Let me know which one you’ll be trying next! 🤩

📣Follow for more tips, tools, and tutorials 💛

Dgidata Digital Marketing Agency