
02/07/2025
Here's a counterintuitive truth: the more options you give people, the less likely they are to buy.
It's called analysis paralysis. When faced with 20 packages, your brain shuts down and chooses... nothing.
Smart brands offer 3 options max. Good, better, best. That's it.
Netflix doesn't give you 47 subscription tiers. Apple doesn't offer 15 iPhone colours. They keep it simple because simple sells.
How many options are YOU overwhelming your customers with? Time to trim the fat.