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TechShu=Profitable Digital Marketing Mix🎯|Gold Award for E-Commerce Marketing Excellence🏆|Google Premier Partner 🤝
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26/06/2025

𝑾𝒉𝒚 𝒀𝒐𝒖𝒓 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑰𝒔𝒏’𝒕 𝑾𝒐𝒓𝒌𝒊𝒏𝒈? 𝑭𝒊𝒙 𝑻𝒉𝒊𝒔 𝑭𝒊𝒓𝒔𝒕!
Before blaming your team or agency, check your foundation. 💡
𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐡𝐚𝐯𝐞 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐑𝐢𝐠𝐡𝐭 𝐭𝐨 𝐖𝐢𝐧?
Are your communication and targeting aligned?
Marketing success begins before the campaign starts.

✅ Align business + marketing
✅ Fix your core messaging
✅ Build the strategy your growth deserves

👉 Want clarity? Let’s talk: techshu.com/contact-us
📩 Email: [email protected] | 📱 WhatsApp: +918017111535

19/06/2025

That moment when everything was going great…
And then Google decides to hit you with a surprise ban. 😩

PPC life isn’t for the faint-hearted.

13/05/2025

Thank you for the feedback!
It’s been a pleasure working with you, and we’re committed to continuing to deliver effective, ROI driven digital marketing solutions.

09/05/2025

Light a Diya. Ignite Gratitude.
In every flicker, feel the pulse of bravery.
As we live in peace, let us honour those who guard it in silence — our soldiers at the borders.
Their courage lights our path. Their sacrifice fuels our freedom.
This flame is more than a tribute — it's our promise to remember, to respect, and to stand united.

JAI HIND. JAI BHARAT.

07/05/2025

What happens when your media budget is full of energy, but your landing page is still stuck in slow motion? 💸🚧

30/04/2025

When your brand oozes premium vibes but the value proposition just doesn’t connect. It's a tough crowd when the market isn’t vibing back. 🚫📉

14/04/2025

This year, let’s redefine limits, embrace innovation, and unlock new possibilities hand in hand.

Here’s wishing you a prosperous and joyful Shubho Noboborsho!

04/04/2025

Our CEO, Aji Issac Mathew, recently conducted an insightful session at St. Xavier's University, Kolkata, discussing current market trends and the future of AI. 🚀

Here are some of the glimpses from the event.

27/03/2025

𝗧𝘄𝗼 𝗠𝗮𝗷𝗼𝗿 𝗞𝗣𝗜𝘀 – 𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀

As sales grow, the cost of sales generally increases due to the following reasons:

𝟭. 𝗦𝗮𝘁𝘂𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗯𝗲𝘀𝘁-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: When you move from the best-performing to the second-best-performing campaigns, the cost of sales can increase significantly—sometimes by 2x to 3x. As a result, the overall average cost of sales (ROAS, MER, CAC, etc.) rises when the share of the second- or third-best-performing campaigns becomes more substantial compared to the past.

𝟮. 𝗦𝗮𝘁𝘂𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝘂𝗹𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀: The impact of organic pull channels like SEO and brand-driven traffic on overall growth is not scalable. As you scale, their contribution tends to decrease. Since pull channels typically have the lowest cost (sometimes close to zero), this shift can significantly impact the cost of sales at scale.

𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
To make informed decisions, evaluate the cost of sales from three key dimensions (explained in the document). Additionally, adopt a strategy that considers costs across different orbits, enabling flexible scaling up or down. By analyzing MER, ROAS, and other metrics at various levels—channels, campaigns, and attributes—scaling becomes more efficient and insightful when the data is clear.

𝘍𝘰𝘳 𝘮𝘰𝘳𝘦 𝘥𝘦𝘵𝘢𝘪𝘭𝘴, 𝘦𝘮𝘢𝘪𝘭 𝘪𝘷𝘺.𝘨𝘩𝘰𝘴𝘩𝘢𝘭@𝘵𝘦𝘤𝘩𝘴𝘩𝘶.𝘰𝘳𝘨 (𝘤𝘤: 𝘢𝘫𝘪@𝘵𝘦𝘤𝘩𝘴𝘩𝘶.𝘰𝘳𝘨), 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘴𝘩𝘢𝘳𝘦𝘥.

20/03/2025

🚨 Attention all bidders optimizing campaigns with basic ! 🚨
Translation (Hindi to English): It's just a difference of 19-20. 🤔

Want to know the right way to calculate CAC/LTV?
📊 Drop a comment with 'CAC/LTV' and we’ll get back to you! 💬

14/03/2025

Wishing you a festival filled with joy, creativity, and endless possibilities.

Happy Holi 2025!

13/03/2025

Pre-Holi vibes for our designers 😍🎉

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Monday	10am - 7pm
Tuesday	10am - 7pm
Wednesday	10am - 7pm
Thursday	10am - 7pm
Friday	10am - 7pm

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TechShu - Your #DigitalSuccess Partner

Based in Kolkata, #India we provide 360-degree #DigitalMarketing Services. With a team of 60+ members, expert skill leaders, Google Certified individuals, proper documentation and all the processes in place we take care of each and every aspect of your #DigitalMarketing requirement. We believe in win-win situations; we win when you win and we lose when you lose. And we don’t like losing.

To know why you should hire TechShu as your #digitalsuccess partner check https://www.techshu.com/usp