Outboxers

15/05/2025

e4mXplains: The Google-plex of branding and narrative.
Google's logo redesign at the time of its antitrust battles with the U.S. Department of Justice is a quiet reinforcement of its narrative through pixels and palettes.

Read the full story : https://www.exchange4media.com/digital-news/e4mxplains-the-google-plex-of-branding-and-narrative-143460.html



Follow e4m's WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029Va9ZX2S6GcGISEeASA3a

Google's logo redesign at the time of its antitrust battles with the U.S. Department of Justice is a quiet reinforcement of its narrative through pixels and palettes

28/01/2025

Ambush marketing is a marketing strategy where a brand associates itself with an event without being an official sponsor.

And Nike did something similar at the Mumbai Marathon.

Picture this: 12,000+ full marathon runners, battling heat and humidity, sweat dripping, hearts pounding. And just when they need it most, a massive billboard speaks directly to them:

“IT WON’T BE EASY, BUT IT WILL BE EPIC. REMEMBER WHY YOU SIGNED UP FOR THIS.”

It’s motivation served fresh, just when it’s needed most.

But Nike wasn’t done yet. As runners pushed further, they’d spot “spectators” cheering them on. These spectators wore orange Nike headbands.

So clever, Nike👏

Credit: Kaushik Mukherjee (LinkedIn)

22/10/2024

K Madhavan, Country Manager & President, Disney Star quits after 15 years.

Madhavan joined Star India in 2009 as South Head, enhancing its regional entertainment portfolio. Previously, he served as MD and CEO of Asianet from 2000-2008, leading the channel to a 50% market share in Malayalam.

Read Full Story - https://brandequity.economictimes.indiatimes.com/news/media/k-madhavan-country-manager-president-disney-star-quits/114455697

20/10/2024

Awesome 3D Typography by Tolga Girgin 😍👌

09/10/2024

Shetty brings 27 years of experience, having held leadership roles at Hershey, Unilever, Mahindra & Mahindra, Whirlpool, and Colgate Palmolive.

09/10/2024

02/10/2024

The 8-bar. Created by legendary designer Paul Rand, the basic design of the IBM logo has remained unchanged since 1972.

02/10/2024

– How to launch new products
Source: FB Ogilvy

18/09/2024

– How to create advertising that sells
By David Ogilvy

18/09/2024

Laila and Majnu might be missing, but creativity is not. 🫡


😂

24/05/2024

“Market Share and Competitor Obsession” - new cartoon and post https://marketoonist.com/2024/05/marketshare.html