03/07/2023
Citation In GMB
In the context of GMB (Google My Business), citation refers to a mention or reference of a business's name, address and phone number (NAP) on other websites, directories, or online platforms. These citations help establish the online presence and credibility of a business. They provide signals to search engines like Google about the legitimacy and relevance of the business, which can influence its visibility in local search results.
Citations typically include the basic information about a business, such as its name, address, phone number, and sometimes additional details like website URL, hours of operation, or description. They can be found on various online directories, review sites, social media platforms, local business listings, and even industry-specific websites.
Accurate and consistent citations across different platforms are crucial for local search engine optimization (SEO). It's important to ensure that the NAP information is consistent and up to date across all citations to avoid confusion and improve the business's online visibility and ranking in local search results.