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Astus Digital, Madhapur (2025)

23/06/2021

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8 steps for YouTube marketing strategy.

#1 Create a YouTube channel for business.

You can create a YouTube channel with your regular Google account, but if you do, only you can access it. Plus, the account will be under your name and depending on your settings.

#2 Learn about your audience.

If you’re just starting out on YouTube, set aside some time to learn about YouTube demographics.

#3 Research your competition.

Competitive analysis, Like any platform, YouTube is a competitive space. By conducting an audit of competitors, you can see how your channel measures up and identify opportunities.

#4 Learn from your favourite channels.

Scroll through your subscriptions and your YouTube history. As you do, take note of the techniques and formats that hold your attention.

#5 Optimize your videos to get views.

YouTube is a video search engine. Like Google—which happens to own YouTube—videos results are ranked by titles, keywords, descriptions, and other factors.

#6 Upload and schedule your videos.

For most 18-34 year olds, YouTube has replaced traditional network television. But it hasn’t necessarily replaced expectations.

#7 Optimize your channel to attract followers.

Make it easier for people to find and follow you on YouTube by optimizing your channel. Here are a few ways to prime your account for search, views, and follows.

#8 Try YouTube advertising.

YouTube advertising can be an effective way to expand your reach beyond your channel. Looking to grow your channel? Target an audience you think might be interested in your content.

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23/06/2021

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7 tips for creating effective Google ads.

#1 Set a clear objective.

Before you can get specific with your conversion goals, you’ve gotta think big picture. What are your overall business goals? What are your advertising goals.

#2 Build a great structure.

Set things up thoroughly from the beginning, and you’ll be in way better shape to succeed. That means taking the time to curate everything from campaigns to keywords to ad groups to targeted location.

#3 Rack up a high quality score.

It might sound obvious, but the best way to make sure your small budget is going far is to make sure your ads are top-notch.

#4 Target long tail keywords.

Long tail keywords are super specific and targeted to one business. A generic keyword like “brewery” won’t target people in your neighbourhood who are actually looking for a place.

#5 Make sure your landing page is optimized.

The whole goal here isn’t to just create an ad that someone clicks on. It’s to create an ad someone clicks on…and then actually finds the product or information they were looking for.

#6 Don’t spread yourself too thin.

If you’ve only got a few bucks to spare, spending them on 40 keywords isn’t likely to go very far, Focus on your priorities.

#7 Embrace extensions.

From your extensions tab in your Google Ads dashboard, you can add extensions directly to your ad to specify your location, products, features or sales promotions.

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23/06/2021

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6 of the Most Common Instagram Mistakes Marketers Must Avoid.

#1 Buying likes and followers.

There is a shortcut to getting more likes and followers: go on a shopping spree.

That’s right. You can actually buy friends for your Instagram account, much like you can rent guests for your Japanese wedding.

#2 Using poor quality images.

Instagram is a visual medium. So if you’re going to post something, it should be beautiful—or at least interesting!—to look at.

#3 Posting too much or too little.

Figuring out the right number of posts on Instagram—or any social media platform, really—is a delicate dance: a social soft-shoe, if you will.

#4 Ignoring analytics.

Speaking of analytics: another big mistake marketers make on Instagram is to ignore the data.

#5 Using too many hashtags.

Hashtags are a great way for Instagram users to find your content. don't use too many hashtags, They’re also a great way for your content to look like straight-up spam.

#6 Posting boring content.

In the public court of Instagram, the biggest Insta-crime of all is posting boring or spammy content.

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23/06/2021

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5 tips for increasing YouTube engagement.

#1 Nail the thumbnail.

Your video’s thumbnail is arguably the key determining factor in a viewer’s decision to watch your content, especially if they are on their phone.

#2 Hold dinner parties—not soap boxes.

Not literally of course, unless you have a space to host a dinner party for all of your YouTube subscribers.

#3 React (strategically) to trends.

Trending events on YouTube are great sources of content for your viewers. Not only are they a good way to provide fun videos for your audience, but it’s also a solid way to increase brand awareness.

#4 Collaborate with other creators.

It doesn’t matter if you’re trying to increase subscribers on a newsletter, a podcast, or your YouTube channel.

#5 Use the right tools.

Tools like Hootsuite allow you to publish YouTube videos and track your performance via a comprehensive analytics dashboard.

Reach Us: www.astusdigital.com

23/06/2021

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How to measure social media ROI for business.

#1 Define clear social media objectives.

According to Altimeter, only 28 percent of organizations feel they can attribute value to business outcomes driven by social media.

#2 Set smart goals.

Once you’ve established clear objectives that link your social media ROI to real business results, you need to set goals. What’s the difference?

#3 Track the right performance metrics.

You need to track social media metrics to determine whether you’re achieving objectives and meeting your goals.

#4 Calculate how much you spend on social media.

You need to understand your full investment in social media to determine whether you’re getting a good return.

#5 Create an ROI report.

Only 60% of digital marketers actively share their social media ROI results, according to LinkedIn research. That means 40% do not.

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23/06/2021

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How to do a competitive analysis on social media using 4-step process.

#1 Identify your competitive keywords.

You probably already know some of the keywords your business is trying to rank for in the search engines.

Do a SWOT analysis.

S – Strengths
W – Weaknesses
O – Opportunities
T – Threats

#2 Incorporate the latest data with social media monitoring.

You’ll need to revisit your social media competitive analysis regularly to keep it current. Make this a regular part of your quarterly or annual reporting and review. That means you’ll need a constant supply of up-to-date information.

#3 Gather intel.

Click through to the social networks of each of the brands you’ve identified as top competitors. As mentioned above, you can usually find these links in the header or footer of their website.

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23/06/2021

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Social Media Apps You Should Know in 2021.

#1 Facebook: Monthly active users: 2.8 billion.

Facebook is not only the world’s largest social network, it’s also the most developed channel for organic and paid social marketing.

#2 YouTube: Monthly active users: 2.29 billion.

YouTube isn’t always thought of as one of the world’s social media apps. You could just as easily call it a video platform, or the world’s second-largest search engine.

#3 WhatsApp: Monthly active users: 2.0 billion.

WhatsApp is the #3 social app on the list by user base, but it’s the #1 messaging app in the world.

#4 Instagram: Monthly active users: 1.22 billion.

Formerly a humble photo-sharing app, over the past few years Instagram has become one of the world’s most important social media apps in regards to social commerce.

#5 WeChat: Monthly active users: 1.22 billion.

WeChat is the dominant social network in China, but this super social media app goes beyond messaging. Users can message, video call, shop using WeChat Pay.

#6 LinkedIn: Members: 756 million.

First, let us note that LinkedIn hasn’t reported monthly or daily active users (just the number of accounts—a potentially vastly different number) since Microsoft bought it in 2016.

#7 Telegram: Monthly active users: 500 million.

Telegram is a messaging app that allows large group chats (up to 200,000 people) and public one-to-many channels—which gives it more of a social spin.

#8 Pinterest: Monthly active users: 442 million.

Pinterest—the digital vision board app—has been experiencing notable user growth through the pandemic.

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16/06/2021

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Facebook Stories for Business.

#1 Facebook Stories size.
Facebook Stories are sized to fill up your entire phone screen, and call for a resolution of at least 1080 x 1080 pixels, for images and videos alike. Ratios from 1.91:1 to 9:16 are supported.

#2 Facebook Stories length.
Stories on Facebook are short and sweet for a reason. They’re designed to keep your viewers engaged throughout the experience.

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16/06/2021

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6 social media ecommerce tips.

#1 Showcase your personality.
Brand awareness is all about someone seeing your product (or Instagram ad, or Facebook post) and saying “Oh, it’s That Brand! They’re the ones who do The Thing!”

#2 Collaborate with others.
Pairing up with a social media influencer your audience love or another brand from your industry (not a competitor, of course) can expose you and your products to new audiences.

#3 Use short-form video content.
We talked about how your content should be representative of your personality. But not all content types and placements were created equal. To save your personality-filled ideas from getting lost in busy news feeds.

#4 Post user-generated content.
This is a big one. We already mentioned that positive reviews and comments from happy customers are a form of social proof. But you know what’s even better? User-generated content.

#5 Post often.
Once your social media presence starts gaining some traction and you build a following, you’ll want your audience to keep you top of mind.

#6 Work smart.
All of this might seem a bit overwhelming, especially if you’re a marketing team of one. The good news is that you don’t have to post everything manually and constantly keep your eyes on all of the individual networks and accounts that you manage.

Reach Us: www.astusdigital.com

15/06/2021

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How to Create a Digital Marketing Strategy in 7 Steps.

#1 Create a Customer Persona.
Beforehead, digital marketers collected qualitative and quantitative information about the target audience that included age, gender, occupation, interests, and area.

#2 Identify Your Goals and Tools.
Every expert marketer knows how significant this stage is. Without objectives, the strategy simply will not work, so defining them is your main task.

#3 Focuson Blogging.
Creating high-quality content is significant for any digital marketing strategy. Blogging is one way to make quality content for a website and expand your substance marketing strategy.

#4 Evaluate Existing Digital Marketing Channels.
Examine the digital assets and channels that you are now utilizing, including website, blog content, social media account, word-of-mouth, native advertising, Google Adwords, paid advertising, and so on.

#5 Automate Marketing.
Marketing automation is huge, and it’s only getting better with new technology and programming. Today’s leading marketing automation platforms can do wonders for your digital marketing methodology.

#6 Nail Mobile Optimization.
It’s a mobile-first period, and there’s no reason for not improving your site for a wonderful mobile experience.

#7 Make it Easy for Customers to Reach You.
Online business is all about interfacing with potential customers, so traffic on your website ought to be high to ensure positive outcomes.

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15/06/2021

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7 Tips to get on the Instagram Explore Page.

Your crowd already follows you. So to arrive on the Instagram Explore page, take “know your audience” one step further.

With a superior handle of what content your target market finds engaging, stir some Instagram engagement of your own.

It’s no secret Instagram needs Reels to succeed. There’s a explanation Reels crop up in both the Explore feed and its own devoted tab.

One of the centre reasons for Instagram’s Explore page is to connect people to communities on the platform.

Instagram’s algorithm focuses on practically (a.k.a. recency), which implies if your post is brand new it will be shown to more of your followers.

Geotags, account tags and hashtags are extra approaches to expand the scope of your content within the Explore ecosystem.

Take a look at what you’re doing that is now resounding with your audience. You may find that they like your boomerangs more than your carousels.

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15/06/2021

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5 instagram tools for bio links.

allows you to add multiple links that send your followers to your website, blog, social networks, online store, affiliate links, and more.

The lets you build an Insta website (simple website) on your device. Your link in bio becomes an Insta website where your followers can connect with all of your offers.

by Iconosquare is your all-in-one, custom landing page that redirects your audience to the content you want, in the snap of your fingers. All via one simple link in your bio!

allows you to link followers to your blog posts, email newsletter signups, website, products, and more. It offers users a Basic, Pro, or Enterprise plan.

lets you optimise your landing pages using links to sites you want your audience to visit. These could be any social sites, blog, your online store, and others.

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10/06/2021

3 Instagram tools for influencer campaigns.

Brand Collabs Manager.
Instagram business and creator accounts now have access to Facebook’s Brand Collabs Manager. The platform is designed to make it easier for compatible brands and influencers to find each other and collaborate on campaigns.

Fourstarzz.
Fourstarzz’s influencer recommendation engine has helped brands like BMW, Philips, and Expedia find the right matches for branded campaigns.

Trufan.
Your superfans are already amateur brand ambassadors. With Trufan, brands can find the influencers and fans who are already among their ranks. Identify highly engaged Instagram (and Twitter) and show your appreciation by returning the engagement, or offering rewards and special opportunities.

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10/06/2021

4 Instagram analytics tools.

Hootsuite Analytics.
Hootsuite offers features that go above and beyond Instagram’s analytics tool. From the Hootsuite dashboard, you dig deeper into data from the past and run customizable or historical reports whenever the need arises.

Hootsuite Impact.
Up your analytics game with Hootsuite Impact. This results-oriented platform provides graphs, tables, and KPI summaries, so you can clearly measure the ROI of your Instagram marketing.

Iconosquare.
Iconosquare offers a free audit of your Instagram business account. The audit evaluates your last 30 days of posts, overall profile performance, and provides tips for areas that could use some improvement.

Union Metrics.
A lot of Instagram business tools try to offer all the bells and whistles. But Union Metrics is all about the analytics. Like Hootsuite, it accesses Instagram via the Graph API (a.k.a. the private API that only official partners get to use).

Reach Us: www.astusdigital.com

10/06/2021

5 Instagram photo and video editing tools.

Adobe Premiere Rush.
Up your mobile video production game with Adobe Premiere Clip. Shoot pro-quality video on mobile, edit with advanced features, add subtitles, and publish directly to Instagram.

Prequel.
Prequel’s bold filters and special effects will keep you on trend with Instagram aesthetics. Among its latest updates are palm shadow effects and Aerochrome filters that will make your videos and images pop.

Snapseed.
Snapseed is a photo editing app owned by Google that consistently earns top rank in the photo categories of the App and Google Play stores.

VSCO.
VSCO is more than just a photo and video editing tool, it’s a community—with weekly challenges, VSCO hashtags, VSCO girl memes, and all.

Inshot.
Release your Unlimited Creativity with InShot. Video Editing. Trim video. Cut or delete middle part. Multi split video.

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10/06/2021

5 Instagram tools for automation.

Hootsuite.
Hootsuite’s scheduling tools take the fuss out of posting on Instagram. Images, videos, and Stories can be posted directly from Hootsuite’s dashboard on desktop or mobile.

Panoramiq Multiview.
Monitor mentions, comments, and tags by adding Panoramiq Multiview into the Hootsuite dashboard. Like the name suggests, this Instagram business tool gives you a panoramic view of how people engage with your account.

Mentionlytics.
Automate tracking mentions of your company, competitors, and keywords. This tool is compatible with Instagram, Twitter, Facebook, YouTube, and Pinterest, as well as other web sources like blogs.

Ingramer.
Ingramer is a good Instagram automation tool that allows you to bulk direct messages, auto follow/unfollow people, auto like posts, generate suitable hashtags, schedule posts, and leave comments on your target audience’s posts.

Kicksta.
Kicksta offers an Instagram growth tool powered by cutting-edge artificial technology that creates meaningful engagement and authentic connections.

Reach Us: www.astusdigital.com

10/06/2021

How to Brand Yourself in 6 Steps.

Determine your unique value proposition.
Spend some time thinking about what makes you different than your peers — your strengths, your passions, and your goals.

Find out how others see you.
Ask trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you. What are you good at? What are your strengths?

Identify your goals.
Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them.

Identify your target audience.
Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message.

Reorganize your priorities.
You’re probably used to putting yourself behind your company, co-workers, and clients. You still want to be loyal to these groups, but be loyal to yourself, first.

Pay attention to the details.
Everything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things.

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08/06/2021

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On-Page SEO Checklist

Pick One Keyword Per Page.
You’ll generally want to start with lower-volume keywords.

Write Title Tags Search Engines Love.
Every page of your website should have unique title tag, preferably starting with a relevant keyword. Include modifiers like "best", "2016" etc. to stand out and to pick up long tail searches. Keep title tags 55 characters or less or they'll appear truncated in search results.

Follow Best Practices for URL's.
Use short and sweet URLs that include your target keyword.

Skyrocket Clickthrough Rate with Meta Descriptions.
Highlight the benefit of your post or product compared to competitors who already appear in the
search results. Keep meta descriptions 160 characters or less or they'll appear truncated in search results.

Optimize for the Google Image Search Results.
Create with Canva. Include target keyword in the filename and add keyword-rich alt text to images when uploading.

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Astus Digital

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