
17/05/2025
🔨 What Is Digital Marketing for Tradies — and Why Should You Care?
Let’s be real: most tradies don’t start their day thinking about hashtags, Google rankings, or click-through rates.
You’re thinking about jobs, tools, time, and getting paid. 👷♂️💰
But here’s the truth — your next 10 jobs won’t come from a flyer in a letterbox.
They’ll come from someone searching “plumber near me” or scrolling Facebook when their hot water system dies.
That’s where digital marketing steps in.
And no — it’s not just for big brands or e-commerce.
✅ So, What Exactly Is Digital Marketing for Tradies?
It's about using online tools to:
🔎 Get found on Google (SEO + Google Business Profile)
📱 Reach locals on Facebook & Instagram
💬 Show off reviews, testimonials, and before/after shots
📧 Stay top-of-mind with past clients through email
🛠️ Build a trustworthy, pro-looking website that works on mobile
🧰 Why It Matters More Than Ever
📉 Word of mouth is slower now
📱 Everyone’s on their phone (even when their tap’s leaking)
💬 People judge your business by what they see online
🔧 You can’t grow on referrals alone
Ready to Compete Where the Eyeballs Are?
Being good at your trade isn’t enough.
People need to find you, trust you, and choose you — often before they even speak to you.
Digital marketing helps make that happen.
🔁 Tradies: Are you using digital marketing in your business?
Drop your website or page below — happy to give you a few quick tips!