Digital Pawan

09/11/2025

DYN : Linkedin is the world’s largest professional network with over 1.2 billion members in 200 countries and regions worldwide.

02/11/2025

Advantage+ leads campaigns is Meta’s latest end-to-end campaign automation solution, built specifically for advertisers focused on generating high-quality leads. Advertisers benefit from Meta’s most advanced AI-optimizations by leveraging Advantage+ audience, placement, and budget, giving our AI the flexibility to find the most cost-effective, quality leads at scale.

02/11/2025

DYN: “Businesses using Advantage+ leads campaigns saw 14% lower cost per lead and 10% lower cost per qualified lead, on average.”

30/10/2025

Keywords are words or phrases that are used to match ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.

Keyword match type:

1. Broad match - Broad match is the default match type and the one that reaches the widest audience. You can set up negative keywords to help prevent your ad from showing on searches that aren’t related to your business. 

2. Phrase match - Phrase match offers some of the versatility of broad match, but with a higher level of control. Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.

3. Exact match - Exact match is the most specific and restrictive of the keyword match types. On the plus side, users who click on your ad when searching for that exact phrase are more likely to be interested in your product or service, so using exact match can reduce unwanted costs and keep conversion rates high. On the down side, you will have less traffic as a result of your restrictions, because these more specific search queries have lower search volume, and you won’t get as many overall impressions.

Choosing the right match types is crucial because it allows you to reach your target audience while avoiding unnecessary spend on irrelevant clicks.

28/10/2025

DYN : With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action. 💁‍♂️

13/10/2025

10/10/2025

Whatsapp Status Ads in Status & Channels.

10/10/2025

SEO - AEO - GEO

08/10/2025

Content formats are the various types of media used to create and share on social media platforms. These formats include text posts, images, videos, live streams, stories, interactive polls, and more. Each format offers unique ways to engage, inform, or entertain audiences, allowing brands to connect more effectively with their followers.

Choosing the right content formats is crucial for a successful content strategy, as it helps to cater to diverse audience preferences, increase engagement, and effectively communicate complex ideas.  

Common content formats:

1. Text based
2. Visuals
3. Audio
4. Interactive
5. Multimedia

Why Content Formats Are Important:

•Engagement: Different formats provide unique ways to engage and entertain audiences, increasing interaction.
•Accessibility: Catering to various preferences and learning styles ensures more people can consume and understand the content.
•Reach: A variety of content formats allows for distribution across multiple platforms, maximizing audience reach.
•Communication: Formats like infographics and videos enhance storytelling and make complex ideas more digestible.
•Repurposing: Creating content in one format can allow for easy conversion into other formats, extending its lifespan.

Don’t create one piece of content and hope it works everywhere.

26/09/2025

Google ads VS Meta ads

22/09/2025