07/10/2025
๐๐จ๐ฐ ๐ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ ๐๐ก๐๐ง๐ ๐ ๐ฆ๐๐๐ ๐ฎ๐ฌ ๐๐๐ญ๐ญ๐๐ซ ๐ฉ๐ซ๐จ๐๐ข๐ญ๐ฌ ๐ญ๐ก๐๐ง ๐๐๐๐จ๐ซ๐!!
I have met with coaches, service providers who often change the landing pages, ad videos, or sometimes even the complete funnel if they see any drop in numbers.
You might be thinking, Whatโs wrong with this?
You also do this.
Right?
Yeah. I even do this too.
But what's special when we do it?
The special thing is, when we are doing the same thing, we donโt decide by only checking the overall numbers.
We do it by checking in detail checking of each and every matrix available.
You know, the most interesting part is that this thing helped us to revive my client's front-end funnel from long-term negative revenue (loss-making) to not only covering the marketing expenses, but also making a convincing profit.
I am not even considering the upper-level backend sales.
This exact thing gave us the courage to invest more, even with sticking with the same funnel, even with the same ad videos and the exact same audience!
Sounds both interesting and confusing, right?
It should be.
Now letโs come to the point.
When I onboarded this project, our main focus was to bring in at least as many sales from the free webinars so that we could recover the marketing operating cost, including my fees.
So we jumped into it.
I observed the funnel and ads, and by not making any changes, I keep running the ads.
After two weeks, I observed the audience quality and found it needs improvement.
I made a tiny change in the audience targeting in Meta Ads Manager.
The CPL didnโt improve, but we observed a slight improvement in the quality of the leads.
I also found one great thing that he was having a convincing show-up of 18-22% and he was also saying that during the webinar interaction, he received a great response.
People are engaging, people are participating in the poll, in the group, and answering the questions actively.
Most of the people are even staying till the end.
If I give you a rough number, only 5-6 people are leaving during the webinar.
But, at the time of pitching?
Still, people are there. Even though they are staying till the end.
But not taking the action.
The question was, โWHY?โ
There were a lot of thoughts in my mind.
Do people need the product?
Is it good at all?
Should we change the offer?
Should we change the market?
There were a lot more like this.
But one question hit me the most!
โIS THE PRICING PERFECT FOR THE OFFER?โ
I got the answer in my mind with not so clear sound, but I got a convincing โNOโ.
So I immediately asked my client to change the price in the next webinar itself.
And the change was like, BOOM.
My half-heated thinking was absolutely right.
The pricing was one of the major problems stopping our growth.
But, But. Waitโฆ.
We changed the price and got the positive results immediately. Thatโs true.
But do you know what?
We didnโt lower the price!
We increased the price!
Sounds CRAZY?
Yeah, thatโs exactly what we did, thatโs exactly what happened.
If I talk about the numbers,
Still, we are getting the same number of sales as we were getting before.
Sometimes the number of sales is higher as well.
But as the price increased, the Revenue per webinar increased, and that made us profitable from that point itself.
You might be thinking itโs the end here.
But, NO.
I couldโve ended it here, but one last thing that I want to share.
Without this, the info will be incomplete.
What was the psychology behind the change?
Why, while changing the price, rather than decreasing it, do I increase it?
YET WE WON!
See, while thinking about the price change, I was thinking like, Is the product worth it?
Their answer was obviously an easy โNOโ.
I thought the consumerโs way.
They were thinking my clients are making fake promises!
He may be doing any fraud or scam with them!
How can someone provide such value at such a low price?
They have seen other competitors in the market, who are charging at least 3-4 times higher than the price that was asked of them.
For that reason, they were not convinced enough to buy the product.
When we changed it, the result was insane.
Moral of the story.
Pricing of the product needs to be done very carefully.
Overpricing with lower value kills the business. And lower pricing with too much extra value stops the business growth.
Understanding consumer psychology is the most important thing to sustain to dominate a business.
