13/03/2025
I havenโt lost a single project in 5 months!
๐ ๐ณ๐ฒ๐ ๐บ๐ผ๐ป๐๐ต๐ ๐ฎ๐ด๐ผ, ๐ ๐บ๐ฎ๐ฑ๐ฒ ๐ฎ ๐ฏ๐ผ๐น๐ฑ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป.
I stopped doing something that worked well for me.
I was ๐ฌ๐ฎ๐ฉ๐๐ซ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ in posting case studies, success stories, and
achievements.
You wonโt believe it, but almost ๐๐-๐๐% ๐จ๐ ๐ฆ๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ in the last few years came from my social media profiles.
My content was not just building my profile but bringing in a steady stream of inquiries, generating business and consistent clients.
And then, suddenly. I decided to stop posting consistently and focus on something else.
๐๐จ๐ฎ ๐ฆ๐ข๐ ๐ก๐ญ ๐ญ๐ก๐ข๐ง๐ค ๐โ๐ฆ ๐๐ซ๐๐ณ๐ฒ.
Who stops their most effective and active funnel?
Well, ๐ ๐๐ข๐.
There were multiple reasons, like:
๐๐๐ฎ๐๐๐ญ๐ข๐ง๐ ๐๐ฒ๐ฌ๐๐ฅ๐
While working on projects, I sometimes felt stuck in a routine, ๐๐๐ฅ๐ญ something ๐ฆ๐ข๐ฌ๐ฌ๐ข๐ง๐ .
I realized ๐ ๐ก๐๐ ๐ฌ๐ญ๐จ๐ฉ๐ฉ๐๐ ๐ฅ๐๐๐ซ๐ง๐ข๐ง๐ ๐ง๐๐ฐ ๐ญ๐ก๐ข๐ง๐ ๐ฌ.
Around October-November 2024, I decided to invest time in ๐ฅ๐๐๐ซ๐ง๐ข๐ง๐ & ๐ฎ๐ฉ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ข๐ง๐ .
I explored ๐ง๐๐ฐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ.
I dedicated ๐ ๐ก๐ฎ๐ ๐ ๐๐ฆ๐จ๐ฎ๐ง๐ญ ๐จ๐ ๐ญ๐ข๐ฆ๐ to it.
Yes, it took time away from content creation, but it was ๐๐๐% ๐ฐ๐จ๐ซ๐ญ๐ก ๐ข๐ญ!
๐๐๐ญ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐
Iโve always been a bit shy.
Even when meeting old friends after a long time.
Because of this, I felt like I was missing out on ๐ก๐ฎ๐ ๐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌ
So, I decided to ๐ฐ๐จ๐ซ๐ค ๐จ๐ง ๐ฆ๐ฒ ๐ง๐๐ญ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ฌ.
The best way I found?
๐๐๐ฅ๐ฉ๐ข๐ง๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ฒ ๐ค๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐ ๐๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐.
I launched a few offers for ๐๐ซ๐๐ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ญ๐ข๐จ๐ง๐ฌ
I connected with ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ฑ๐ฉ๐๐ซ๐ญ๐ฌ.
I collaborated with ๐ง๐๐ฐ ๐ฉ๐๐จ๐ฉ๐ฅ๐.
I even offered ๐๐ซ๐๐ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐๐ญ ๐ญ๐ข๐ฆ๐๐ฌโjust to build strong connections.
And guess what?
It ๐๐๐๐๐๐ worked!
I gained ๐ง๐๐ฐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌ, ๐ง๐๐ฐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ, and meaningful relationships that helped both my business and personal growth.
๐๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ
Before August 2024, things were going well in terms of clients and revenue.
But I realized one issue.
For the past ๐.๐ ๐ฒ๐๐๐ซ๐ฌ, I had been working on the ๐ฌ๐๐ฆ๐ ๐ญ๐ฒ๐ฉ๐ ๐จ๐ ๐๐ฎ๐ง๐ง๐๐ฅ๐ฌ over and over again.
It became repetitive.
And not all projects were high quality.
So, I decided, I will ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐ฉ๐๐จ๐ฉ๐ฅ๐ instead of focusing on quantity.
I paused my ๐ฌ๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐๐ฎ๐ง๐ง๐๐ฅ to ๐๐ข๐ฅ๐ญ๐๐ซ ๐จ๐ฎ๐ญ ๐ซ๐๐ฉ๐๐ญ๐ข๐ญ๐ข๐ฏ๐ ๐ข๐ง๐ช๐ฎ๐ข๐ซ๐ข๐๐ฌ and focus deeply on my existing clients.
I gave my ๐๐๐% ๐๐ญ๐ญ๐๐ง๐ญ๐ข๐จ๐ง to the clients I had at that time.
And the result?
๐๐ฅ๐ฅ ๐ฆ๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐๐๐๐ฆ๐ ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐.
Most importantlyโI didnโt ๐ฅ๐จ๐ฌ๐ ๐ ๐ฌ๐ข๐ง๐ ๐ฅ๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ during this period!
๐๐จ๐ซ๐๐ฅ ๐จ๐ ๐ญ๐ก๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ?
Sometimes, ๐ฌ๐ญ๐๐ฉ๐ฉ๐ข๐ง๐ ๐๐๐๐ค ๐๐๐ง ๐ญ๐๐ค๐ ๐ฒ๐จ๐ฎ ๐๐ฎ๐ซ๐ญ๐ก๐๐ซ ๐๐ก๐๐๐.
