Digital Growth - Digital marketing agency

12/08/2022

The Sales Funnel Explained: How it Works

It’s easy to remember the four sales funnel stages by the acronym AIDA: Awareness, Interest, Decision, and Action. These four stages represent your prospective customer’s mindset.

Awareness
This is the moment at which you first catch a consumer’s attention. It might be a tweet, a Facebook post shared by a friend, a Google search, or something else entirely.
Your prospect becomes aware of your business and what you offer.
Interest
When consumers reach the interest stage in the sales funnel, they’re doing research, comparison shopping, and thinking over their options. This is the time to swoop in with incredible content that helps them, but doesn’t sell to them.
Decision
The decision stage of the sales funnel is when the customer is ready to buy. He or she might be considering two or three options — hopefully, including you.
Action
At the very bottom of the sales funnel, the customer acts. He or she purchases your product or service and becomes part of your business’s ecosystem.

12/08/2022

Scale your business through social media marketing

1 Audit Existing Social Media Strategy

Nothing is constant in social media marketing except change. Customers nowadays are finding more ways to communicate through diverse social media channels, and it’s your job to create effective strategies on these networks to attract them.

2 Set Key Performance Indicators
Setting key performance indicators (KPIs) on campaigns is one of the social media marketing tips 2021 that can make your strategy more scalable. As a marketer, you have to develop quantifiable goals that help you monitor and measure success.
3. Use Automation Tools
Consistency is vital to scaling a social media marketing strategy. Surveys show that consistency is among the primary factors determining whether a customer continues to patronize a brand.

4. Curate Content
Content curation is perhaps one of the most effective ways on how to improve social media marketing. Value-focused social media content curation is the process of sifting through multiple content that the audience finds valuable and repositioning them
5. Take Advantage of Data Analytics Software Solutions
An effective social media marketing strategy unlocks massive amounts of data that is pivotal for scalability. This data is brimming with information from various social platforms that displays how users view, engage, and share your content. Unfortunately, tracking this data manually and unlocking key insights can be laborious and inefficient.

12/08/2022

6 Reasons Why Website is Important for Your Business

Your customers expect you to have a website.
With this in mind, your customers expect you to have a website to learn more about your business. As such, for you, your website can help build your business, increase brand recall value, increase customer engagement, and target audiences, as well as deliver stronger marketing messages.

Save customers and your time before and during any purchase

Websites typically provide company stores or offices with maps and directions for visitors to easily find their location. Nowadays, people are busy and smart. They have no time to go to the store. They search the internet to find out about a product or service before making a purchase.

Always available to help your customers

Websites are more important for small businesses. Websites are always available for your customers to assist and buy from you online. As a result, your customers and potential customers may visit your site to learn about your new and upcoming products and services that are convenient for them.

Websites help increase the credibility of your business
A well-designed, informative, and up-to-date website will increase the credibility of your business and strengthen your brand. If you want to succeed in your company in the modern marketplace, you must have a professional website.\

Establish a online presence and makes customers contact you easily
There are more than 1 billion sites worldwide, according to Netcraft’s January 2020 Web Server Survey. Now people want everything in their hands in the comfort of home, many people search and find their homes and jobs on the internet.

Save time with answers to frequently asked questions
Do you spend time answering the same questions for each of your customers?
Well it can never stop but there can be some hope! With a website you can find answers to frequently asked questions in your website, this will save you and your customer time.

12/08/2022

6 Ways to Generate More Qualified Leads from Google Ads

1. Keyword Match Type
The first element to look at when attempting to improve lead quality from your Google Ads is your choice of keyword match type.

2.Ad Copy

Ad copy plays an important role in generating more qualified leads as well. Placing targeted keywords in your ad copy better targets your ad to relevant users’ search queries.

3. Landing Page Copy
Whether you are directing users to your website or landing page, the copy on your page should be engaging and relevant to the user’s search query. Let’s go back to the life insurance example.

4.Topics & Placements on Display Network
Many advertisers run display campaigns to complement their search campaigns, which is a great strategy. However, what some advertisers don’t know is that Google doesn’t always place their display graphics on relevant websites.

5. Form
If you are using a form as your point of conversion, there are a few form fields you could apply to improve lead quality. Website visitors don’t typically like to fill out a lot of contact information—especially those who are shopping around.

6.Negative Keywords

Negative keywords help to eliminate unwanted and irrelevant traffic to your landing page or website. Negative keywords prevent your ads from displaying for search queries with specific terms that you select.

12/08/2022

5 SEO Techniques You Need to Be Using in 2022
1. Find Your Competitors’ Best Performing Pages
One effective starting point is to find your competitors’ best-performing pages so that you can develop a picture of where their organic traffic is coming from, and what it’s being driven by.

2.Use Digital PR to Earn Authority Backlinks

Backlinks remain one of Google’s top ranking factors, and while there are many different link building strategies that can help you to successfully earn relevant links, the fact remains that many tactics are difficult to scale effectively.

3. Improve Your Organic CTR Using PPC Testing

CTR is used as a ranking factor and it’s something that you should be optimizing for. But let’s break down the elements that can impact your site’s click-through rate

4. Use Supporting Content to Show Topical Expertise

Google wants to rank the best result for any given search query, and that’s why it’s so important for you to think about optimizing for topics, not just single keywords.

5.Optimize for Image Search
If you’re not optimizing for image search, there’s an excellent chance that you’re missing out on opportunities to grab traffic from a source that your competitors probably aren’t considering. Let’s not also forget that visual search is a big deal.

12/08/2022

15/01/2022