Loudest.in

13/10/2025

Last night in Mumbai, Glass Beams turned mystery into melody. The brainchild of Indian-Australian multi-instrumentalist Rajan Silva, the band has long thrived on a sense of enigma, his fellow members still choosing to remain unnamed, hidden behind shimmering masks and cosmic riffs. But what unfolded on stage was anything but distant.

They kicked off the night with their latest standout track, Horizon, tune that instantly electrified the crowd.

Glass Beams Annurag Batra




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We witnessed Glass Beams transform a Saturday night at Nesco into a hypnotic, genre-blending ritual,75 minutes of pure sonic magic and mystery.

06/10/2025

In this exclusive interview with Loudest.in, Shruti Pathak shares insights into her singing process, collaborations, views on AI in Music , and her upcoming project Guzzler, where she reinvents ghazals with a contemporary touch.

Shruti Pathak Annurag Batra



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In this exclusive interview with Loudest.in, Shruti Pathak shares insights into her singing process, collaborations, views on AI in music , and her upcoming project Guzzler, where she reinvents ghazals with a contemporary touch.

25/09/2025

In an exclusive chat with Loudest.in Power People, Sonam Kalra shares the journey of The Sufi Gospel Project, her new song Chaleya Momin: The Search, and her vision of music as a force for healing, authenticity, and unity beyond labels.



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In an exclusive chat with Loudest.in Power People, Sonam Kalra shares the journey of The Sufi Gospel Project, her new song Chaleya Momin: The Search, and her vision of music as a force for healing, authenticity, and unity beyond labels.

11/09/2025

Sameer Seth, Director of Marketing – India at Dolby Laboratories, brings over two decades of experience across media and entertainment, having worked with leading corporations like Star India, Network18, and Essel Group. At Dolby for more than five years, he has championed brand advocacy, digital-first strategies, and partnerships that shape consumer experiences.

An XLRI alumnus and Wharton-trained professional, Seth combines deep expertise in business strategy with a passion for technology, news, music,gadgets, films, and sports.

In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars, reflecting India’s rising appetite for premium audiovisual experiences.

Dolby Dolby India Annurag Batra

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In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars, reflecting India’s rising appetite for premium audiovisual experiences.

05/09/2025

India’s live music economy has a new headliner, and it isn’t an artist. From global acts like Coldplay to homegrown festivals in Jaipur, one presence dominates every stage: brands. Whether it’s beverage giants stamping their logos across neon-lit rigs or lifestyle companies building pop-up lounges, corporate sponsorship has become more than support,it’s the structural backbone of the entire spectacle.

But how much of this boom is truly brand-fuelled? Could the industry sustain itself without this corporate money? And perhaps most importantly, who is driving whom,are fans pulling brands into the scene, or are brands shaping the very way India consumes live music?



https://loudest.in/authored-article/is-brand-money-the-real-backbone-of-indias-live-music-boom-18583.html

01/09/2025

In an exclusive interview with Loudest.in Power People, Nikhita Gandhi shares her journey,from finding her voice and collaborating with A.R. Rahman to global dreams with The Hello Group, ShNIK’s rise, Avvaan Javaan, and her upcoming hip-hop EP.

Nikhita Gandhi Annurag Batra

In an exclusive interview with Loudest.in Power People, Nikhita Gandhi shares her journey,from finding her voice and collaborating with A.R. Rahman to global dreams with The Hello Group, ShNIK’s rise, Avvaan Javaan, and her upcoming hip-hop EP.

29/08/2025

Jeff Straughn, Senior Partner and Chief Brand Officer at Primary Wave, is a marketing visionary with 35+ years of experience. After leading strategic marketing at Island Records and Def Jam under L.A. Reid and Jay-Z, he has built groundbreaking brand partnerships for icons like Whitney Houston, Prince, Stevie Nicks, and Axl Rose, while also working with stars from Rihanna to Mariah Carey. Today, he continues to bridge music and Fortune 500 brands, shaping cultural moments that resonate worldwide.

In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music campaigns, India’s growing market, and the role of AI in music marketing.

Times Music Primary Wave Annurag Batra ruhail amin

In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music campaigns, India’s growing market, and the role of AI in music marketing.

14/08/2025

In India, Independence Day isn’t just a national celebration,it’s also a big money moment for the music industry. Every August, patriotic songs and brand-backed music campaigns flood playlists, driving huge jumps in streams, downloads, sync deals, and fan engagement. The days leading up to August 15 often turn into one of the most profitable weeks of the year for music.

Ricky Kej Sheveeta Hegde Times Music

The days leading up to August 15 often turn into one of the most profitable weeks of the year for music.

08/07/2025

Renowned entertainment lawyer and artist rights advocate Priyanka Khimani has joined music tech startup Songpact as Co-Founder and Strategic Advisor, signaling a major push in the platform’s mission to modernize and democratize music contracts.

In her new role, Khimani will lead Songpact’s global expansion and strategic partnerships, bringing her deep expertise in entertainment law and creative ecosystems to reshape how artists, businesses, and rights holders engage with contracts.

Priyanka Khimani Songpact Annurag Batra Ruhail Amin

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At Songpact, she aims to extend this mission at scale, helping the platform expand into international markets while tailoring it to the specific needs of local creators.

02/07/2025

Saregama India has named Vinay Kumar Guwalani as its new Senior Vice President – Music Monetisation and Marketing, effective July 1, 2025.

The strategic appointment signals the company’s continued focus on scaling its presence in the digital music economy and fortifying its artist-centric growth model.

Saregama Annurag Batra Ruhail Amin

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Before his current appointment, Guwalani served as Director – Label & Artist Solutions at Believe, where he played a key role in driving digital monetisation strategies and strengthening artist partnerships.

05/06/2025

Sony Music India today announced a strategic joint venture with LA-based global entertainment powerhouse, The Hello Group (THG), to form THG India.

This joint venture delivers an international collaboration for the Indian music industry, designed to help Indian artists, particularly within the booming live music sector.

Sony Music India Vinit Thakkar Annurag Batra Ruhail Amin



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This joint venture delivers an international collaboration for the Indian music industry, designed to help Indian artists, particularly within the booming live music sector.

04/06/2025

In a significant move within the music streaming space, Amazon Music has appointed Divya Chadha as its new Head of Marketing.

Chadha, who most recently led brand and consumer marketing at Spotify, shared the news of her appointment via LinkedIn.

Amazon Music Annurag Batra divyachadha ruhailamin

Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.