Picturewali

26/09/2025

Where can one find the perfect touch of care? Definitely with a loved one. Or with the new Sleepwell Durafirm mattress.

Client: Sleepwell, Sheela Foam Ltd.
MD, Sheela Foam Ltd.: Tushaar Gautam
CMO, Sheela Foam Ltd.: Puneet Gulati
Vice President: Corporate & Brand Marketing: Kiran Raghuvanshi
Marketing Manager: Prachi Garg
Associate Marketing Manager: Prachi Rai

Agency: Sideways Consulting
Leadership team: Abhijit Avasthi, Sonali Sehgal
Creative Team: Sameer Sojwal, Nilay Moonje, Shashank Mestry, Parantap Bhatt, Yash Hande
Account Management Team: Nandita Das, Tamal Ghosh, Roopam Sharma, Manasvi Furia
Strategy Team: Siddharth Mohanty, Amatulla Mukadam

Production house : Picturewali
Director: Sharmista Nag
Producer: Divyesh Sata
Dop: Yash Mayekar
Production Designer: Tapas Singha
Stylist : Ruchika Jalan
Casting Director : Roshmi & Vardhaan (Spell Casting)

Cast : Gaurav Pandey & Kangan Baruah

Line Producer: Dharmik Thakker
First AC: Sundarram Arjun
Sound Recordist (Sync sound): Royston Delima
1st AD : Ryana Chablani
DA : Jaansi Dhulia
2nd Ad : Siddi
Production Head : Niti Solanki
Production Manager : Abdul Rahman Khan
Hair & Makeup: Kahkasha (Kangan Barua)
Hair: Taalib (Gaurav Pandey)
Makeup: Nitesh Yadav (Gaurav Pandey )
Spot: Ram Kumar Yadav (Gaurav Pandey )

Gaffer: Shamshu Shaikh
Focus Puller: Nileshkumar Shinde
Key Grip: Magic Moves
Art assistant: Adwait Vinayak Katkar
Mistry: Rajkumar vishwakarma
Setting boys: Santosh , Anand , Abhimunya , Balaji , Amar, Dinesh, Munna, Sazid, Angat, Sam
Camera Rental: Pankaj Dubey
Lights: Light N Light
Dressman: Ahmed Raza
Spot Team : Krishna and Team
Catering: Taste of Mumbai
Rostom: M R Enterprises
Generator : Salman
Vanity : Mumbadevi Vehicles
Production Car : Sunrise car
Production Supply: Dev Craft
Dit : Vinay
Storyboard :Anurag Chandra
Bts: Subodh Hirve

Post Producer : Shafique Kureshi
Offline Editor : Ravi Rakashia
Colourist : Navin Shetty (Nube)
Online Artist : Arun (Picturepost Studios)
CG: Pincrowd (Hitesh Soni , Mayank Sharma , Sameer Chauhan, Bhaskar Samanta ,Pundalik Laman)
Sound Engineer : Russel Stephen
Voice Over : Kangan Baruah
Music Director : Advait Nemlekar (The Tuning Folk)
Violinist : Neville Franco

Accounts Team : Kalpesh Darji & CA Priya Bansal
Special thanks : Digvijay Patil , Faezeh Jalali , Leron , Niyaz Khan

04/06/2025

RISSKI - World's first 'Biscuit' with a statutory warning.
Every cigarette pack has a statutory warning, informing smokers about the dangers of Cancer. Yet they choose to ignore it. So, in this prank-style video that we created for the Indian Cancer Society, we flipped the narrative and put the same warning on a biscuit.

Would you have it?

Client: Indian Cancer Society
Marketing Team: Madhav Nene, Akshaya Mangaonkar, Aparna Pawar
Agency: Sideways
Leadership Team: Abhijit Avasthi, Sonali Sehgal
Creative Team: Nilay Moonje & Sameer Sojwal, alpesh rajeshirke, Vrushali Harde, Ansar Khan, Krishan Jagota, Archana Kasale
Account Management: Vanita D'Mello, Farzaad Dastoor
Production House: Picturewali
Director, Producer, DOP (2nd Unit): Sharmista Nag
Producer, DOP: Supraket Meshram - 🎥 - 🖖🏼 - 📷
Assistant Director, Editor: Sremaan G
Editor: Shashi Bhushan
Colourist: Pravin Ramakrishnan
Sound Production & Mixing: Lokesh Kanithi
Voice Over: Vijay Raaz

10/03/2025

Client : Simpolo Tiles & Bathware
Agency : Sideways Consulting
Leadership Team: Abhijit Avasthi, Sonali Sehgal
Creative Team: Nilay Moonje, Sameer Sojwal,
Ansar Khan, Amandeep Singh, Ramanujam Narasimhan
Account Management: Vanita D'Mello, Suraj Das, Nihaal Jogani
Strategy: Siddharth Mohanty, Madhav Joshi

Director & Producer : Sharmista Nag
Dop: Sanket Shah
Art Director: Tapas Singha
Stylist : Nidhi Pipara
Line Producer: Dharmik Thaker
1st AD : Abdullah
Associate and DA : Utsav Dan
Production Manager : Niti Solan
2nd AD: Nikhil
HMU: Abhinav Patra
First AC: Sachin Mishra
Gaffer: Ganesh
Focus Puller: Diksh*t Shankar Suvarna
Key Grip: Javed
Sound Recordist (location): Prodyot Mondol
Post Producer : Manish Singh
Offline Editor : Ankit Halai
Colourist : Andres Delgado (Famous Studios)
Online Artist : Sufiyan
Music Director : Advait Nemblekar
Sound Engineer : Karan Dixit ( Autoedit )
Voice Over : Tarun Ratnani
Data Support : Shahwaz Khan (Saiby)
Storyboard : Abhishek (Sar creations)

Cast : Saurabh Sharma
Accounts Team : Kalpesh Darji and CA Priya Bansal
Special thanks : Digvijay Patil , Faezeh Jalali , Parul Soni

15/08/2024

25/03/2024

15/03/2023