25/05/2026
Mumbai’s Sea Link became a giant advertising screen for one8 as massive visuals of Virat Kohli announced the brand’s Global Premiere scheduled for June 21, 2026.
But the bigger story is the ambition behind it. one8 is being positioned as India’s first serious high-performance sportswear brand built with global intent. Virat Kohli is not just endorsing it — he is actively involved as co-founder alongside Agilitas. The brand aims to combine technical athletic wear with everyday style while reflecting Kohli’s own journey around discipline, fitness, and competitive mindset. In a market dominated by international giants, one8 is clearly aiming far beyond celebrity merchandise.
(Virat Kohli business venture, one8 sports brand strategy, Indian global sportswear, Agilitas and one8, celebrity entrepreneur movement, Mumbai Sea Link campaign, athlete inspired fashion, premium sportswear India, Virat Kohli leadership, sports business expansion)