Amit Suvarna, Andheri, Mumbai (2025)

25/09/2025

"Do I have to be part of this content "stuff"?"

I get it. You have a business to run.
You're swamped!!

Here's the thing:

When you remove 'you' from your content,
there's this gaping vacuum.

I've seen it happen before.

Business owners outsource everything,
and suddenly their content feels ... flat.

Soulless.
It could be about anyone's business.
Like you couldn't be bothered to care.

And your audience?
They can smell that from a mile away.

They're not here for generic tips.
They're here for YOU.
Your insights.
Your stories.

The stuff only you know,
because you're in the mud every day.

Sure, having a team is great.
(Trust me, I know. I've got help too!)

But they should be amplifying your voice,
NOT replacing it.

When you pour yourself into your content,
Magic happens.

People connect with you. They trust you.

And guess what?
They're way more likely to buy from you.

So stop hiding behind your content.
Get in there!

Share
your wins,
your struggles,
your "aha" moments.

That's the stuff that turns followers into fans
and fans into customers.

In a world of copy-paste content,
you are your secret weapon. 😊

P.S. What's holding you back from getting personal in your content?

23/09/2025

Every entrepreneur thinks their journey is unique.
The truth is, we've all stared at the same ceiling at 3 AM, wondering if we're crazy.

That's where empathy-driven storytelling begins.

It's in those quiet moments that everyone recognizes but rarely talks about.

The morning you almost quit.
The decision that felt impossible.
The conversation that changed everything.

Sure these are your moments.
But strangely they also are 'ours.'

When Gary Vaynerchuk talks about his failures,
He's giving permission for others to acknowledge theirs.

When Alex Hormozi says "everyone starts with zero,"
He's creating a starting line we can all see ourselves behind.

This is what I call empathy in action.

It's the difference between talking at your audience and talking with them.
Between broadcasting your experience and creating space for theirs.

Your story becomes powerful the moment it stops being about you and starts being about us.

The hopes we carry.
The struggles we share.
The fears that wake us up at night.

Because while helping business owners find their voice, I've found we follow stories that are familiar to our own ones.

Stories that:

- reassure, "You're not alone in this."
- make us think, "Finally, someone gets it."
- feel less like content and more like conversation.

That's when your words start being the voice they needed to hear.

Empathy IS the secret that turns your experience into our shared truth.

Because your story isn't about proving how different you are.
It's about showing how connected we all are.

18/09/2025

One of the best pieces of advice I’ve gotten from my first sales mentor:

At the start of my career, I was struggling as a call center executive in outbound sales.

Every call felt like a battle.
Me against the prospect, desperately trying to push them toward a purchase.

I was following the script, hitting the numbers,
but something felt fundamentally wrong.

During on-the-job training, my mentor, overheard a few of my calls.

He could hear the stress in my voice, the desperation.

After one particularly painful call where I was practically guilt-tripping a prospect, he pulled me aside.

“You’re making this harder than it needs to be,” he said.

“You must always give your prospects multiple ways in to engage with you, and also a way out.

I remember thinking this sounded completely backward.

Wasn’t sales supposed to be about closing deals, not giving people escape routes?

Still, I gave it a shot.

On my very first call using this approach,
I felt something I’d never experienced before:

Relief.

Both from me and from the prospect.

I was no longer bound to the script or obsessed with results.
Lines of communication opened that had been closed before.

Clients began coming to me for advice.
They started referring me openly.
Sometimes it led to business, but it always led to respectful professional relationships.

This principle has become ingrained in everything I do,
networking, team management, even personal relationships.

People always have a choice.
And honoring that choice builds trust.

Chris Do’s Sales Manifesto captures this beautifully:

→ My goal is to provide clarity, not to sell
→ I do that by asking clarifying questions
→ My tone is neutral, never desperate, never pushy
→ I do not make assumptions
→ By helping the client understand the problem and obstacles, I can inspire them to make a decision that’s in their best interest
→ That could be to: Hire me, hire someone else, or do nothing at all

Don’t try to trap people into buying.

Don’t mistake pressure for persuasion.

Just serve with an open heart and trust the process.

Always leave ways in
and a way out for people.

Image courtesy: "Gemini Nano Banana"

16/09/2025

Good stories happen every day.

Only if you know where to look.

We think our daily life isn't interesting enough for Social.

There's some truth to that.

Yet what matters is that
your audience is living the same struggles,
looking for someone brave enough to share them.

Yesterday, a client shared:
"I don't have any good stories to share.
Nothing big has happened to me."

I asked her to walk me through her last month.
In 30 minutes, we uncovered:

- A client breakthrough that started with one small shift
- A mistake that taught her more than any course ever did
- An everyday conversation that completely changed her perspective

The stories were there.
She just didn't recognize them.

Here's what I've learned after helping business owners find their voice:

Your audience isn't looking for vain stories that put you on a pedestal.
Honestly, they couldn't care less.

They're looking for the moment
- When you figured something out.
- When you made a mistake and learned from it.
- When life handed you a lesson disguised as an ordinary Tuesday.

These are the stories that make people think.
Not because they're extraordinary.
Because they're extraordinarily relatable.

Your audience sees themselves in your struggles.
They find courage in your mistakes.
They learn from your small wins just as much as your big ones.

The business owner who shares how a difficult conversation with a client changed their entire approach?
That gets remembered.

The entrepreneur who admits they almost gave up last month but found one reason to keep going?
That builds trust.

The coach who learned their biggest lesson from their five-year-old's question?
That creates connection.

Your stories simply need to be real.

What's one story from your last month that taught you something? I'd love to hear it in the comments.

11/09/2025

"You f**king nobody!
We’re all barely tolerating you.
Even your parents are ashamed.
You're a pretender. A bottom feeder. A joke!"

Those words didn’t just sting.
They crushed me.

Dhruv was supposedly a “friend.”

He had a way of slicing people open with words.
With me, it was full-blown condescension.
He didn’t miss. He kicked exactly where it hurt.

Then one day I’d had enough.

I cut ties.
Burnt bridges.
Started over again.

But even from afar ...
Dhruv lingered.

He became my villain.
The symbol of every harsh challenge I had to fight past.

And in a strange way, he became the reason I grew.

That’s what villains do.
They force the hero to rise.

Robert McKee once said,
“A protagonist in a story can only be as intellectually fascinating and emotionally compelling as the forces of antagonism make them.”

Gabbar made Veeru and Jai.
Mr. Glass made Unbreakable (David Dunn).
Joker made Batman.

Villains awaken the hero and shape the journey.

What Makes A Villain Unforgettable?

1. One Bad Day

In The Killing Joke, Joker says:
“All it takes is one bad day to reduce the sanest man alive to lunacy.”

And he’s not wrong.

It’s the snap moment.
The day pain outweighs logic.
And something inside turns.

That’s when a villain is on the cusp of being born.

2. The Mirror We Don’t Want to See

The most powerful villain isn’t the one who stands against the hero.

It’s the one who was once just like them.

Professor X and Magneto.
Same trauma.
Same pain.
Same cause.

But one chose to build bridges.
The other ripped the metal from them.

That’s what makes it hard to root for one without understanding the other.

The best villains are a version of the hero -
just one decision away.

3. The Terrifying Logic

Thanos didn’t want to destroy the universe.
He wanted to save it.

His solution, "wipe out half of all life" was balance, in his mind.
It was control.

And that’s what made him terrifying.

He made sense.
He spoke with calm.
He believed he was the only one willing to do what needed to be done.

And for a second there ...
we listened.

That’s what the best villains do.

They pull you to the edge of agreement,
then step off into the morally perverse.

Today, I no longer hate Dhruv.

He was the villain in my story.
But also the push I didn’t know I needed.

And maybe that’s the lesson.

As a Story Content Coach,
I’ve chosen my arch nemesis.

I stand against boring marketing.

The kind that numbs.
That scrolls past you.
That doesn’t make you feel a thing.

Because marketing should
- Move people.
- Wake them up.
- Make them care.
- Not just chase vanity metrics.

I’ve fought that villain for years.
And I’m not done.

So let me leave you with this:

What villain are you standing against?

The one that tests you, pushes you,
pulls you to the edge of reason
and makes the fight worth it …

because of who YOU become on the other side.

That’s the villain worth writing.
That’s the story worth living.

09/09/2025

Just saw another post on authenticity that was clearly AI-written.
The irony wasn't lost on me.

Perfect grammar.
Flawless structure.
Zero soul.

AI slop epidemic is here to stay.

But I think its the perfect time to shine,
if you care and put in the work.

Business owners are handing over their content creation to AI, then wondering
- Why their posts feel hollow.
- Why their audience isn't connecting.
- Why their engagement feels transactional.

Garbage in, garbage out folks.

We're outsourcing the one thing that makes people care and listen -
Our humanity.

AI can research your industry, structure your thoughts, even mimic your tone.

But it can't access the database that lives inside you.
The collection of moments that shaped how you see business, life, and the world.

It can't know what it felt like when your biggest client walked away.
Or how it changed your entire approach to relationships.

It can't understand the weight of choosing between family and a dream opportunity.
Or how that internal conflict influences every piece of advice you give.

Your context is your competitive advantage.

The stories that make you squirm a little?
The opinions that make others uncomfortable?
The decisions that kept you up at night?

That's where your real content lives.

Not in templates.
Not in AI prompts.

In the unrepeatable, pattern-interrupting details of your life.

The perfect posts these days are the ones that share real perspectives from someone who's been where they are, felt what they feel, and figured out what they haven't yet.

That person is you.
Not your AI assassin (No, I didn't mean assistant).

I've broken down what makes your perspective irreplaceable.

Go through each image and you'll see why your humanity isn't just an advantage.
It's the whole damn point.

Your stories are more than strategy.
Don't let a machine tell them for you.

04/09/2025

Everyone asks “What do you do?”

Nobody remembers the answer.

I meet a lot of L&D consultants and training business owners at conferences.

It’s wild how often I hear:
“I help companies upskill their teams.”
“I design learning solutions that drive results.”

Then I met Sandhya at one.

She told me about the CEO who called her at 11 PM because half his sales team had quit after a “leadership development” program that made everyone feel worse about themselves.

And how she spent the next 6 months rebuilding trust and designing something that actually worked.

Same industry.
Completely different conversation.

The facts about what we do are forgettable.
The story of why we do it seeps in.

But here’s the problem,
most people get that “why” story wrong.

It comes out too jargon-filled, too perfet, or too vague.

That’s why a magnetic personal brand story needs 5 elements.

I’ve broken them down in the carousel below.
It's the same framework I use with clients who want their story to land, not just get politely nodded at.

Because your story matters.

You just need to tell it in a way so that it matters to other people too.

So here’s my question for you:
What’s the story behind why you do what you do?

If you’re stuck, I do free clarity calls where we dig into what makes your experience worth telling.

No pitch. Just honest feedback on your next move.
Comment “CLARITY” if you want to chat. :)

02/09/2025

Ever wonder "Why am I doing this??"

If you're a business owner, I bet you have.
More than once.

Entrepreneurship isn't glamorous.
It's late nights, early mornings, and moments
where you question every choice that led you here.

But here's the thing

Your "Why" is your superpower.

It's what pushed you to start.
The reason you chose this wild ride instead of a steady 9-to-5.

I might not know you.
But I know this

↳ Your "Why" is personal.
↳ Your "Why" is unique.
↳ Your "Why" has heart.

It often springs from a single, defining moment.

For me?
I caught the entrepreneurship bug while squashed between office workers in an overcrowded Mumbai local train.

That 5-second realization changed everything.

What was yours? Maybe it was

→ Spotting a problem you knew you could solve.
→ A brilliant idea for a product that didn't exist.
→ The desire to create the life you always wanted.

Whatever it was,
that's your Anchor
when things get tough.

And trust me, they will.

If we are to walk this path with determination,
we must remember and etch into our hearts:

1. What’s our origin story?
↳ When did we know this was our path?

2. What’s our vision?
↳ How does our business change the world?

3. What’s our mission?
↳ How are we making that vision a reality every day?

When these pieces align,
that’s where the magic happens.
That’s our passion fuel that will never run out.

So the next time you feel like giving up,
remember why you started.

Let it light up the fire. 🔥

P.S. What's your "Why"? What was your defining moment?

28/08/2025

Since May 2024, I've been showing up consistently without missing a beat. I've even started being known for this ability.

But last month was tough.
I stood at a crossroads.

Two voices pulled me in opposite directions:

Somedays, I felt:
“I’m doing so much, but the needle moves so slowly.”

Other times:
“I’m not doing enough. That’s why it isn’t moving as fast as I wish.”

Both felt true.
Both weighed me down.

I had a choice:

- To sit in defeat.
- Or to take imperfect action.

I knew what I had to do,
but something was holding me back.

Right then, a thought crossed my mind:

"Can someone who is known for showing up share their inability to show up??
Would my vulnerability make people doubt me, make them think less of me?"

I teach storytelling. I help business owners, coaches and consultants show up with confidence in their content.

So, shouldn’t I have it all figured out?

That’s a strange paradox, isn't it?

We hesitate to share our lows, fearing they’ll make us look weak, unqualified, or less of an authority.

But the truth?
It’s the opposite.

When was the last time you were moved by someone’s story?

- Did they only show their best flawless side?
- Or was it the one where they admitted their messes and showed how they pushed through?

People doubt perfectly crafted narratives.
But they do connect with real ones.

So here’s the shift I made:

1. I embraced the struggle.
Instead of seeing doubt as a failure, I reframed it as proof that I care about my craft and my impact.

2. I took action, even when it felt pointless.
Progress isn’t always visible, but showing up consistently creates momentum.

3. I shared my story.
Not for sympathy. Not for validation. But to lead by example. Because if someone like me can push through, so can YOU.

So, here’s what you MUST do:

- Share a moment when you doubted yourself or felt stuck.
- Then, share how you moved forward.
- Don’t overthink it. Keep it real, keep it simple, and press post.

Your audience needs someone who understands their journey and leads them to their desired state.

Will you be that person?

So tell me,
What’s one story you’ve been afraid to tell that you will share today?

26/08/2025

Successful business owners create I know don't care about content.

They care about conversations that matter to the people who matter to them.

After working with dozens of business owners, I’ve noticed they fall into three camps when it comes to personal branding:

- The Starter
treats Social like a digital business card.

They post when inspiration strikes, share updates, and wonder why their “perfectly good content” gets crickets.

They’re not wrong to start. Just stuck in broadcast mode.

- The Explorer
knows there’s more to this personal branding thing.

They experiment with vulnerability, add personality to their posts, and check metrics only when something bombs or goes viral.

They’re in the middle; closer to breakthrough than they realize.

- The Storyteller
understands personal branding isn’t about them at all.

It’s about the transformation they create for others.
Every post serves a purpose. Every story ties into a bigger mission.
They’ve stopped hoping for attention and started earning it.

- Starters focus on what they want to say.
- Explorers focus on how they want to say it.
- And Storytellers? They focus on what their audience needs to hear.

- The Starter posts about whatever tickles his fancy that day, or week, or month. Not a bad place to begin, but it comes with big “mood” flaws.

- The Explorer shares a business lesson from their weekend hike and gets decent engagement.

- The Storyteller shares a story that solves a problem they once faced. It lands because it shows the path someone else needs right now.

Same platforms.
Same time investment.
Completely different outcomes.

The shift from Starter to Explorer happens when you realize no one cares about your product. They care about their problems.

The shift from Explorer to Storyteller happens when you realize no one really wants more information. They want the path to transformation.

Most business owners think they need to choose between being professional or being personal.

Storytellers know the magic happens when you’re both ... at the same time.

Your brand is already saying something about you.
The only question is whether you’re shaping that narrative or letting chance write your story.

So what type are you?

And more importantly,
what type do you want to become?

21/08/2025

"Storytelling’s great face to face, Amit.
But in content online? People scroll fast.
What if they never make it to the point?"

This was a real concern from a coaching client.
And honestly, it’s a fair one.

You’ve probably felt it too.
The hesitation that story content might be “too much.”

But let me tell you what I’ve learned from coaching founders and coaches like you.

It’s not the story that’s too long.
It’s the setup.

Back in college, my communication professor had this ruthless habit.
If you were 20 seconds into your story and she was bored, she’d yawn. Loudly.

That was her edit button.

She was listening for two things your audience craves:

- What’s happening here?
- Why should I care?

That’s Context and Stakes.

when you miss both?
You’ve lost your reader.

In Short form Story Content, you don’t get to play with every little detail.
You get just a few lines to earn trust, build connection, and deliver value.

Which is why every piece of Story Content must answer two things fast:

- What’s going on?
- Why does it matter to me?

You can be clear in one sentence.
You can be boring in five paragraphs.

The job of context is to create focus.
The job of stakes is to create tension.

Together, they pull people in.

Here’s a quick checklist to keep your stories sharp and powerful:

1. Cut the warm-up
Open in the middle of the action. No need to “build up” to it.

2. Set the scene fast
Give us just enough to feel grounded—3 lines max.

3. Raise the stakes
Tell us what shifted. What was at risk. What changed you.

4. Deliver an insight
What truth did you discover that your audience needs to hear?

5. Trim the rest
If a detail doesn’t support the message, cut it. Be ruthless.

Yes, it's a scroll-heavy, shortcut-driven world.

But you can easily hold their attention,

If you lead with momentum.
If you set context quickly.
If you cut to the shift.

Because the No.1 killer of Story Content is fluff. It’s delay.

So the next time you sit down to write, ask yourself:

- What’s happening here?
- Why does it matter?
- And how can I say it in fewer lines, with conviction?

Remember, the best story content isn’t short.
It’s sharp.

And sharp stories get people to stop, care, and remember.
That's all that matters.

19/08/2025

You know you should be doing video.
But you don't really know what kind of videos will actually accelerate the growth of your business.

That’s the gap.
Most business owners are shooting videos without a plan.

- Random clips here and there.
- Sometimes entertaining.
- Sometimes informative.
- But rarely strategic.

Here’s the thing -
Video is key in guiding someone from “just curious” to “ready to buy.”

And not every video can do that.

Different videos serve different purposes.
- Some make people sit up and take notice.
- Some clear up doubts.
- Some make you believable.
- Some tip the final decision.

When you know which video is meant for what, you stop guessing.

Your video stops being “just content”
and becomes your most consistent salesperson.

That’s why I’ve broken down the 4 video types every brand needs to cover their entire buyer journey.
Swipe through the carousel to see where your brand should start.

Because video done right doesn’t just get you attention.
It nurtures trust that grows your business.

P.S. What is the next video you will be making?

Amit Suvarna

25/09/2025

23/09/2025

18/09/2025

16/09/2025

11/09/2025

09/09/2025

04/09/2025

02/09/2025

28/08/2025

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21/08/2025

19/08/2025

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