The International Advertising Association (IAA) is a unique strategic institution that addresses the common interests of all the disciplines across the full spectrum of marketing communications from advertisers to media companies as well as advertising and interactive agencies, direct marketing firms, and even individual practitioners. The India Chapter of IAA was incorporated as a not-for-profit
Company in July 1991. Ten years earlier to this formal incorporation, IC-IAA was present in the form of ‘Association of Persons’. Over the last 35 years, IC-IAA has developed and delivered many innovative programmes and initiatives. Particularly it was behind the advertising self-regulation movement in the country, which gave birth to the Advertising Standards Council of India. IC-IAA in the last few years has been seen as the most active industry body that even the global body could not ignore noticing. In 2010 and 2014, IC-IAA India has been awarded as the Best Chapter. The industry actively participates in initiatives like the Olive Crown Awards, Leadership Awards, and IndIAA Awards. IAA also is known for its high-profile Debates, Conversations, industry-specific seminars, and Emerging Agencies Conclave, all seen as both interesting and illuminating.
