13/09/2025
Some projects feel less like a brief and more like a shared mission. Our recent campaign with Zouk was one of those.
The idea, beautifully articulated by Sapna Rauthan was simple yet powerful: to capture the feeling of being "Dil Se Desi". We wanted to show that a Zouk bag isn't just an accessory you carry; it's a piece of home, a story, a connection to the rich artistry of India that travels with you.
Our team Shikhar Shukla and Prachi Shukla at AOAS had the absolute pleasure of building this world. We became deeply invested in creating a feeling of warmth and authenticity, filling our sets with raw textures and earthy tones that felt familiar and grounding. Our goal was to create a space where modern style and timeless Indian heritage could have a beautiful, natural conversation.
We are proud of the story we created together. Projects like this remind us of the strength we find in collaboration, the joy we share in the process and a passion for great storytelling that remind us why we love what we do.
