17/10/2026
How much of your business should actually be spent on marketing?
Aakanksha Gupta, Founder & CEO, and Anuraag Gupta, Co-founder & CFO of The Other Circle, explain to Anupam Gupta why there is no single percentage that works for every brand.
A young company and an established business shouldn’t allocate money the same way.
Ads, PR and brand-building all have different jobs.