Outdoor Asia & Media4Growth

20/08/2025

Arkade Developers has acquired the naming and branding rights for Bangur Nagar Metro Station, which will now officially be called Arkade Bangur Nagar Metro Station.

This is done in partnership with Signpost India

Read more: https://www.media4growth.com/ooh-industry/contracts-investments/bangur-nagar-metro-station-renamed-as-arkade-bangur-nagar-79227

Signpost India Arkade

20/08/2025

Fabian Trevor Cowan, Director at Connect Digital, highlights how Out of Home (OOH) can evolve from being just media to becoming part of a city’s identity.

By integrating OOH into placemaking, cities can enhance aesthetics, strengthen community attachment, and create economic value.

Read more: https://www.media4growth.com/ooh-industry/industry-news/from-ads-to-aesthetics-oohs-role-in-shaping-urban-life-79223

Connect Network Inc..

Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the way cities look, feel, and grow.

20/08/2025

The Indian Outdoor Advertising Association () has formally written to Finance Minister Nirmala Sitharaman, requesting a reduction in GST on outdoor advertising from the current 18% down to 5%.

IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure. However, the current high tax rate discourages private investment and threatens the sustainability of these public-benefit projects.

20/08/2025

The Indian Outdoor Advertising Association (Ioaa India) has formally written to Finance Minister Nirmala Sitharaman, requesting a reduction in GST on outdoor advertising from the current 18% down to 5%.

IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure. However, the current high tax rate discourages private investment and threatens the sustainability of these public-benefit projects.

Read more: https://www.media4growth.com/ooh-industry/industry-news/ioaa-urges-finance-minister-to-cut-gst-on-outdoor-ads-from-18-to-5-79218

IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the need to support small-budget campaigns and encourage urban development.

20/08/2025

Lemma has reached a milestone, its programmatic platform now powers 3.5 million DOOH screens worldwide.

The company’s tools including the free CMS Lemma Phi and its full-funnel solution Lemma Integral are helping advertisers tie DOOH campaigns to measurable outcomes, from website visits to foot traffic.

Read more: https://www.media4growth.com/dooh/ooh-adtech/lemma-hits-global-milestone-with-3-5-million-dooh-screens-79210

Gulab Patil

19/08/2025

Pidilite’s brand Roff launched a new OOH campaign titled ‘Naak Kat Gayi,’ conceptualised by Ogilvy India.

The creative uses a familiar Hindi phrase for embarrassment -- paired with an image of a man missing a tile where his nose should be to drive home the importance of reliable tile fixing.

Pidilite Industries Limited

19/08/2025

Allen Career Institute showcased its JEE Advanced and NEET 2025 toppers across 169 high-impact OOH sites in UP and West Bengal.

The campaign featured bold, localized messaging such as ‘No Tamasha, No Dramebaazi, Bas Results!’ and elevated student achievement to a spotlight normally reserved for blockbuster events

The campaign is executed by Laqshya Media Ltd

Read more: https://www.media4growth.com/showcase/campaigns/toppers-shine-in-allen-onlines-ooh-campaign-79182

19/08/2025

Bengaluru’s outdoor industry is calling out BBMP’s new ad policy- from impossible paperwork to fears of monopoly. With tenders attracting barely any takers, can the city’s big plans really stand on shaky ground?

Read more: https://www.media4growth.com/ooh-industry/ad-policies-regulations/monopoly-fears-rise-as-bbmp-pushes-new-outdoor-ad-policy-79179

Bruhat Bengaluru Mahanagara Palike

As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems to be heading straight for litigation.

18/08/2025

On the eve of India’s 79th Independence Day, Renault Nissan Automotive India Pvt Ltd and its partners OMD India and Osmo unveiled a 30 ft × 30 ft hand-painted art installation near Terminal 3 of Delhi’s Indira Gandhi International Airport.

Read more: https://www.media4growth.com/showcase/creative-concepts/renault-unveils-iconic-art-installation-at-delhi-international-airport-79141

The installation is done in partnership with OMD India and Osmo

18/08/2025

adidas Originals has introduced a ‘Panda Stop’ Out-of-Home installation in Chengdu as part of its China-exclusive ‘Panda’ collection.

Life-size panda sculptures dressed in Adidas tracksuits appear in high-traffic areas, offering photo moments and tying into a staged launch that began on July 25, 2025 in Chengdu before expanding countrywide in August.

Read more: https://www.media4growth.com/showcase/creative-concepts/adidas-originals-launches-panda-themed-ooh-installations-in-china-79159

The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.

18/08/2025

Goldee Patnaik has been named Head of PR at OPPO India, moving on from an eight-year leadership role in Marketing & Communications at itel Mobile. In his new position, he will shape impactful narratives, build brand relevance, strengthen media relations, and amplify OPPO’s innovative spirit across India

Read more: https://www.media4growth.com/talent/people/goldee-patnaik-joins-oppo-india-as-head-of-pr-79166

14/08/2025

NIC Ice Creams launched an Out‑of‑Home campaign across six billboards in Bandra

The campaign is executed by MOMS OOH

https://www.media4growth.com/showcase/campaigns/nic-icecreams-sweet-takeover-in-bandra-79112

NIC UK

The campaign is executed by MOMS Outdoor