Outdoor Asia & Media4Growth

19/09/2025

Amazon India took its Great Indian Festival discounts sky-high in Mumbai with a sofa hanging mid-air.

18/09/2025

The state government has passed a new OOH resolution aimed at streamlining outdoor advertising.

The resolution covers uniform licensing procedures, structural safety standards, digital display norms, and a transparent revenue-sharing system with urban local bodies.

By formalizing these rules, the policy seeks to create a level playing field for media owners and bring greater accountability to the industry.

18/09/2025

New study finds OOH Advertising drives stadium attendance, social buzz, and citywide impact

The findings reveal that sports fans are not only noticing OOH ads, but also acting on them. Nearly 6 in 10 U.S. adults recall recently seeing an OOH ad for a major sporting event, and of those, 90% took real-world action, whether by watching the game, talking about it with friends, or engaging on social media.

| OAAA

15/09/2025

Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai.

29/08/2025

From chasing the perfect location to battling authorities, from engineering structures that can survive cyclones to keeping even the meter box Instagram-ready, landmark OOH is no easy feat.

In his column for Outdoor Asia, Noomi Mehta reveals the nuts and bolts of building billboards that rise above the clutter.

He explains why ambition alone won’t cut it without engineering, maintenance, and meticulous planning, even the boldest site can collapse.

Read more: https://www.media4growth.com/ooh-industry/insights/building-a-landmark-ooh-ambition-meets-bureaucracy-79395

29/08/2025

Signify marked this Ganesh Chaturthi in Mumbai with two purposeful installations.

400 high-efficiency Ecolink fans at Lalbaugcha Raja for crowd comfort, and a vibrant lighting projection on the Bandra-Worli Sea Link.

Read more:https://www.media4growth.com/showcase/creative-concepts/signify-marks-ganesh-chaturthi-with-400-fans-and-sea-link-illumination-79389

29/08/2025

This Ganesh Chaturthi, Fortune Foods set a new benchmark by creating the largest ever traditional modak in history—an awe-inspiring 800 kg offering at Mumbai’s Girgaon Cha Raja.

Recognised by the World Records Book of India, the creation was made using Fortune besan, sugar, mawa, and traditional ingredients.

Read more: https://www.media4growth.com/showcase/creative-concepts/fortune-foods-sets-record-with-800-kg-modak-at-girgaon-cha-raja-79386

Weighing an extraordinary 800 kg, the modak has been officially recognised by the World Record Book of India as the ‘Biggest Modak Using Traditional Ingredients’.

28/08/2025

Polycab India Limited created thoughtful, community-first experiences at Ganesh Utsav in Mumbai—with comfort zones and charging points at Lalbaugcha Raja and safety towers at Juhu Beach.

These functional installations prioritized safety, rest, and connectivity—blending brand presence with genuine public support.

Read more: https://www.media4growth.com/showcase/creative-concepts/polycab-lights-up-ganesh-utsav-with-safety-and-connectivity-in-mumbai-79351

28/08/2025

Havells India Ltd marked Ganesh Chaturthi with an outdoor campaign that turned everyday appliances into a visual of Lord Ganesha.

Ceiling fans formed the crown, geysers became the ears, hair dryers the hands, and appliances like air coolers, mixer grinders, ovens, and purifiers completed the form.

The campaign is executed by Posterscope India

28/08/2025

Hocco Ice Cream has rolled out a festive OOH campaign celebrating Ganesh Chaturthi with the launch of its special Modak Ice Cream, made instantly accessible through a partnership with Zepto, the 10-minute delivery app.

The campaign cleverly blends tradition with innovation by creating a larger-than-life billboard that looks like a refrigerator, complete with chilled smoke effects that give passersby the feeling of freshly served ice cream.

Read more: https://www.media4growth.com/showcase/campaigns/hocco-chills-the-festive-spirit-with-modak-ice-cream-on-billboards-79347

28/08/2025

DS Group's Pulse Candy marked its 4th year at Lalbaugcha Raja with an experiential OOH activation titled ‘My Mushak, My Wish.’

The voice-enabled Mushak installation invited devotees to whisper their wishes, playfully dispensing either a Pulse Candy or Golmol as a symbolic blessing.

Read more: https://www.media4growth.com/showcase/creative-concepts/pulse-candys-interactive-mushak-installation-at-lalbaugcha-raja-79340

DS Group