10/06/2026
The Business Session at TTM+ 2026, themed “Thailand: Your Source of Healing Vitamins,” highlighted Thailand’s growing position as a leading wellness and restorative travel destination. Aligned with the “Healing is the New Luxury” campaign, the session showcased the country’s strengths in wellness tourism, medical excellence, healthy cuisine, traditional healing practices, and immersive experiences that promote physical, mental, and emotional wellbeing.
Industry leaders also discussed the increasing demand for sustainable and community-based tourism, emphasizing how meaningful travel experiences can contribute to both personal wellness and local economic development. The session highlighted innovative wellness offerings from Thailand’s five regions, along with Hidden Gems destinations that provide authentic and enriching experiences. Through its Travel with Care approach, the Tourism Authority of Thailand reinforced its commitment to responsible tourism, positioning the country as a destination where holistic wellbeing, sustainability, and memorable travel experiences come together to create long-term value for visitors and tourism partners alike.
