The Brand & Technology Journal

13/05/2020

Hey Guys check this out! Learn English vocabulary in an interesting and funny way. Talented voice-over artist Vishal Menon helps you with your pronunciation. Duh .... who else do you need ?!?! 😜Do like and subscribe

07/06/2018

Check Out - 'Come & Be Surprised’ – Bata’s new campaign featuring Kriti Sanon!

Bata Kriti Sanon Contract Advertising

The new campaign, specifically targeted to the trend conscious youth, presents a new fashion-forward face of brand Bata. It promotes new stylish trends

30/09/2017

Celebrate the victory of the forces of good over Evil.
Lets celebrate an auspicious day to begin new things in
life....HAPPY DUSSEHRA....!!

15/08/2017

07/08/2017

Happy :)

06/08/2017

31/07/2017

Check out Wagga Wagga new quirky series of TVC that features Lucy, the Australian protagonist in her Punjabi in-laws household

Australia

Wagga Wagga aye aye We know the tune is going to be in your mind for some time now. But we are actually not talking about the famous FIFA song. [ … ]

07/07/2017

Celebrate with one of your best friends-chocolate. After all, it never asks questions, just understands right? Happy World Chocolate Day.
P.S- for all the chocolaterians, we also have a collection of the best chocolate ads. So, stock up before you start reading!
Chocolate

26/06/2017

Eid Mubarak to everyone ! celebration

12/06/2017

One important thing which Harry Potter taught us that no one deserves to stay in the closet. Come out and celebrate who you are. The rest will ultimately fall into place. After all, it's Pride Month!

“Gender is who you go to bed as. Sexuality is who you sleep with.” This is a powerful statement made in a recent Elle video. With June being LGBT Pride [ … ]

06/06/2017

Datsun India’s new brand campaign tries to engage with India’s young risers while keeping it grounded with a little political touch yet light-hearted in tone.

India is predominantly a small car market but ironically first time buyers in small car segment are left with Hobson’s choice. Despite the fact that Indian market is dominated [ … ]

02/06/2017

The recent commercial created by Lowe Lintas on the occasion of strikes all the right chords with its soulful music and heart-touching portrayal of a little boy helping out an elderly. Kids have always been a part of Surf Excel Indial campaigns worldwide and have impacted the brand in the most emphatic way.

As the festive month of Ramazan comes around, brands also join the bandwagon to associate themselves with togetherness and festivity that surrounds this holy time. Surf Excel (Pakistan) has been [ … ]

28/05/2017

From all of us at The Brand & Technology Journal, we wish you a time blessed with reflection, community and family.

25/05/2017

The current campaign from AXE deodorant talks and raises questions about 'Toxic Masculinity' which is in sync with their previous '‘Find Your Magic’ campaign. Click to read more.

From championing sexist stereotypes to being an aware critic of toxic masculinity, Axe is certainly trying to grow up as a brand. The brand once famous for its not-so-subtle campaigns, [ … ]

16/05/2017

With the advent of digital medium and open social platforms, every other brand out on the street is talking is about storytelling. But rarely does it happen that a brand campaign comes up with a narrative structure that fits the branding and storytelling like a sailor’s coat would fit Siamese twins.
AMV BBDO

With the advent of digital medium and open social platforms, every other brand out on the street is talking is about storytelling. But rarely does it happen that a brand [ … ]

14/05/2017

to all the moms! Keep Rocking 😊

13/05/2017

It is the time we start appreciating mother-like figures in our life and also wish them a Happy Mother’s Day. After all, even if they are not our mothers, they are .

‘This bond we got, let nobody break it’. Mother’s Day is here and brands are prepared to bombard customers with ideas about how to appreciate one’s mother. Not that there [ … ]