
18/07/2025
7.98 billion views. That’s the story of Mumbai Indians on social media this IPL season, the highest of any team.
Frizzon Productions was given the mandate to produce the video assets that fueled those numbers. From rapid-turnaround match teasers and highlight reels to practice sessions, player profiles, team travel content and more, our lean, experienced crew captured the energy of every match, boundary, celebration and fan reaction. We delivered tailored content within hours across Facebook, Instagram, X and YouTube.
The result? Mumbai Indians led the IPL in social video consumption and set a new benchmark for digital reach in 2025.
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